The British Academy Television Award for Memorable Moment is awarded annually as part of the British Academy Television Awards. The category was created in 2017 and the winner is usually voted by the public. From 2017 to 2022, the category was sponsored by Virgin TV and presented under the name Virgin TV's Must-See Moment. For the 2023 ceremony, the sponsor for the category changed to P&O Cruises, also changing the name into its current name P&O Cruises Memorable Moment Award.
In 2025 Strictly Come Dancing became the first program to receive multiple wins, with two wins from two nominations. Meanwhile, Game of Thrones and Line of Duty have been the most nominated programs in the category with three nominations each.
Winners and nominees 2010s
Must-See Moment Year Program Moment Broadcaster (UK)2017 Planet Earth II "Snake v Iguana Chase" BBC One Game of Thrones "Battle of the Bastards" Sky Atlantic Line of Duty "Urgent Exit Required" BBC Two Strictly Come Dancing "Ed Balls' Gangnam Style" BBC One Who Do You Think You Are? "Danny Dyer's Origins" The Late Late Show with James Corden "Carpool Karaoke with Michelle Obama" Sky One2018 Blue Planet II "Mother Pilot Whale Grieves" BBC One Game of Thrones "Viserion is killed by the Night King" Sky Atlantic Doctor Who "The 13th Doctor Revealed" BBC One Line of Duty Huntley's Narrow Escape One Love Manchester "Ariana Grande Sings 'One Last Time'" Love Island "Stormzy Makes a Surprise Appearance" ITV22019 Bodyguard "Julia Montague assassinated" BBC One Coronation Street "Gail's monologue on the suicide of Aidan Connor" ITV Doctor Who "Rosa Parks, the Doctor and her companions ensure history remains intact" BBC One Killing Eve "Eve stabs Villanelle" Peter Kay's Car Share "The finale" Queer Eye "Tom completes his transformation" Netflix
2020s Year Program Moment Broadcaster2020 Gavin & Stacey "Nessa Proposes to Smithy" BBC One Fleabag "Priest tells Fleabag to Kneel" BBC Three Coronation Street "The Death of Sinead Osbourne" ITV1 Line of Duty "John Corbett's Death" Game of Thrones "Arya Kills the Night King" HBO/Sky Atlantic Love Island "Michael recouples after Casa Amor" ITV22021 Britain's Got Talent "Diversity perform a routine inspired by the events of 2020" ITV Bridgerton "Penelope is revealed as Lady Whistledown" Netflix EastEnders "Gray kills Chantelle" BBC One Gogglebox "Reactions to Boris Johnson's press conference" Channel 4 The Mandalorian "Luke Skywalker appears" Disney+ Nigella's Cook, Eat, Repeat "Mee-cro-wah-vay" BBC Two2022 Strictly Come Dancing "Rose and Giovanni silent dance to 'Symphony' " BBC One An Audience with Adele "Adele is surprised by the teacher who changed her life" ITV I’m a Celebrity… Get Me Out of Here "Ant and Dec dig at Downing Street lockdown parties" It's a Sin "Colin's devastating AIDS diagnosis" Channel 4 RuPaul's Drag Race UK "UK Hun?" - Bimini's verse BBC Three Squid Game "Red Light, Green Light game" Netflix
Memorable Moment Award Year Program Moment Broadcaster2023 Platinum Jubilee: Party at the Palace "Paddington Meets The Queen" BBC One Derry Girls "The Finale, the people of Northern Ireland vote overwhelmingly for peace"' Channel 4 Heartstopper "Nick and Charlie’s First Kiss" Netflix Stranger Things "Lucas, Dustin and Steve rescue Max from the demonic Vecna by playing her favourite song - Kate Bush's "Running Up That Hill" Netflix The Real Mo Farah "Sir Mo Farah revealing he was illegally trafficked to the UK" BBC One The Traitors "The Final Roundtable"2024 Happy Valley "Catherine Cawood and Tommy Lee Royce's final kitchen showdown" BBC One Beckham "David teases Victoria about her "working class" upbringing" Netflix Doctor Who "Ncuti Gatwa being revealed as the 15th Doctor" BBC One Succession "Logan Roy's death" Sky Atlantic The Last of Us "Bill and Frank" The Piano "13-year old Lucy stuns commuters with jaw-dropping piano performance" Channel 42025 Strictly Come Dancing "Chris McCausland and Dianne Buswell waltz to 'You'll Never Walk Alone' " BBC One Bridgerton "The carriage scene where Colin admits his true feelings for Penelope" Netflix Gavin & Stacey: The Finale "Smithy's Wedding: Mick Stands Up" BBC One The Traitors "Paul isn't my son... but Ross is!" Mr Bates vs The Post Office "Jo Hamilton phones the Horizon helpline" ITV1 Rivals "Rupert Campbell-Black and Sarah Stratton are caught in a game of naked tennis" Disney+2026 The Celebrity Traitors "Alan Carr wins The Celebrity Traitors" BBC One Adolescence "Jamie snaps at the psychologist" Netflix Big Boys "I didn't make it, did I?" Channel 4 Blue Lights "The police are warned of an ambush to plot to silence a key witness" BBC One LOL: Last One Laughing UK "Bob Mortimer and Richard Ayoade's speed date" Prime Video What It Feels Like for a Girl "Byron leaves for Brighton to start university, where she introduces herself as Paris" BBC Three
Shows with multiple wins and nominations
Multiple wins 2 wins Strictly Come Dancing
Multiple nominations
3 nominations Game of Thrones Line of Duty The Traitors/The Celebrity Traitors
2 nominations Bridgerton Coronation Street Doctor Who Love Island Strictly Come Dancing
References
External links List of winners at the British Academy of Film and Television Arts