Opinion polling for the 1964 United Kingdom general election

In the run-up to the 1964 general election, various polling organisations conducted opinion polling to gauge voting intention amongst the general public. Such polls, dating from the previous election in 1959 to polling day on 15 October 1964, are listed in this article

Graphical summaries

Polling results

All Data is from PollBase

1964

FieldworkPolling Organisation ConLabLibLead15 OctGeneral Election Results43.4%44.1%11.2%0.7%OctGallup44.5%46%9%1.5%OctGallup/Daily Telegraph42.5%46%11%3.5%9–13 OctNOP/Daily Mail44.3%47.4%7.9%3.1%OctDaily Express44.5%43.7%11.1%0.8%OctDaily Express45.5%44.6%9.3%0.9%5–9 OctNOP/Daily Mail46.2%46.3%7.1%0.1%OctResearch Services/Daily Graphic45%46%9%1%OctGallup42.5%50.5%6.5%8%OctGallup42.5%48.5%8.5%6%OctDaily Express46.1%42.5%11%3.6%1–5 OctNOP/Daily Mail45.4%44.5%9.8%0.9%OctResearch Services46%47%7%1%OctGallup/Daily Telegraph44%48.5%7%4.5%SepGallup/Daily Telegraph44.5%47%8%2.5%24–28 SepNOP/Daily Mail47.1%44.1%8.3%3%25 SepThe 42nd Parliament is dissolved and campaigning officially beginsSepGallup44.5%49%6%4.5%SepGallup46.5%46%7.5%0.5%17–20 SepNOP/Daily Mail45.9%45.7%8.1%0.2%SepDaily Express48.1%44.1%7.6%4%SepGallup43%48%8.5%5%10–13 SepNOP/Daily Mail47%45.4%7.3%1.6%2–9 SepGallup44%46.5%9%1.5%3–6 SepNOP/Daily Mail46.5%44.9%8.4%1.6%SepGallup43%49.5%7%6.5%27 Aug – 1 SepGallup/Daily Telegraph41.5%50%8%8.5%20–25 AugGallup/Daily Telegraph45%49.5%5.5%4.5%20–23 AugNOP/Daily Mail47.5%46.5%5.7%1%13–18 AugGallup/Daily Telegraph41.5%49.5%8.5%8%6–11 AugGallup/Daily Telegraph42%49%9%7%6–9 AugNOP/Daily Mail46.7%47.3%5.7%0.6%30 Jul – 4 AugGallup/Daily Telegraph43%48.5%8.5%5.5%22–28 JulGallup/Daily Telegraph41%48.5%10%7.5%9–21 JulGallup/Daily Telegraph42%49.5%8%7.5%16–19 JulNOP/Daily Mail44.1%48.2%7.5%4.1%2–7 JulGallup/Daily Telegraph38.5%50.5%10.5%12%2–5 JulNOP/Daily Mail44.5%48.2%7.1%3.7%25–30 JunGallup/Daily Telegraph41.5%51%7%9.5%17–23 JunGallup/Daily Telegraph42%49%8.5%7%18–21 JunNOP/Daily Mail42.2%50.5%7.2%8.3%10–16 JunGallup/Daily Telegraph42%49.5%8%7.5%4–9 JunGallup/Daily Telegraph38.5%51.5%9%13%4–7 JunNOP/Daily Mail42.8%49.5%7.4%6.7%27 May – 2 JunGallup/Daily Telegraph42%47%10.5%5%21–26 MayGallup/Daily Telegraph39.5%51.5%8.5%12%21–24 MayNOP/Daily Mail42.2%49.5%7.9%7.3%13–19 MayGallup/Daily Telegraph41%48%11%7%9–12 MayGallup/Daily Telegraph38%51%10.5%13%1–5 MayGallup/Daily Telegraph35.5%55%9.5%19.5%29 Apr – 3 MayNOP/Daily Mail40.9%49.9%8.7%9%24–28 AprGallup/Daily Telegraph36.5%52%10.5%15.5%15–21 AprGallup/Daily Telegraph39%51.5%9%12.5%15–19 AprNOP/Daily Mail38.7%52.4%8.7%13.7%9–14 AprGallup/Daily Telegraph41%49%9.5%8%2–7 AprGallup/Daily Telegraph37.5%49.5%13%12%2–5 AprNOP/Daily Mail40.7%50.9%8.2%10.2%25–31 MarGallup/Daily Telegraph38.5%49.5%11.5%11%19–24 MarGallup/Daily Telegraph40%49%10.5%9%19–22 MarNOP/Daily Mail42%49.9%7.2%7.9%12–17 MarGallup/Daily Telegraph38.5%46.5%14%8%5–10 MarGallup/Daily Telegraph37%50%13%13%6–9 MarNOP/Daily Mail41.5%48.7%9.2%7.2%27 Feb – 3 MarGallup/Daily Telegraph39.5%47.5%12%8%20–25 FebGallup/Daily Telegraph42%45%11.5%3%13–18 FebGallup/Daily Telegraph40%48%11.5%8%8–16 FebNOP/Daily Mail40.7%49.6%9.6%8.9%6–11 FebGallup/Daily Telegraph39%48.5%12%9.5%30 Jan – 4 FebGallup/Daily Telegraph38%50%11%12%23–28 JanGallup/Daily Telegraph38%48%13%10%16–21 JanGallup/Daily Telegraph40.5%46.5%12.5%6%9–14 JanGallup/Daily Telegraph39.5%48%12.5%8.5%9–12 JanNOP/Daily Mail41.6%48.4%9.7%6.8%28 Dec – 7 JanGallup/Daily Telegraph39%50%10.5%11%

1963

FieldworkPolling Organisation ConLabLibLead12–16 DecGallup/Daily Telegraph37%50%12%13%13–15 DecNOP/Daily Mail40.9%49.6%9.2%8.7%3–9 DecGallup/Daily Telegraph39%47%13.5%8%29 Nov – 3 DecGallup/Daily Telegraph39%48%12.5%9%21–26 NovGallup/Daily Telegraph38%49.5%12%11.5%15–17 NovNOP/Daily Mail40.5%48.2%10.7%7.7%31 Oct – 5 NovGallup/Daily Telegraph37%49%13%12%24–28 OctGallup/Daily Telegraph36%50%13%14%17–22 OctGallup/Daily Telegraph38%49%12%11%18–20 OctNOP/Daily Mail41%48.5%10.2%7.5%18–19 OctPrime Minister Harold Macmillan resigns and is replaced by Alec Douglas-Home3–8 OctGallup/Daily Telegraph35%47.5%16%12.5%26 Sep – 1 OctGallup/Daily Telegraph35.5%46.5%17%11%21–22 SepNOP/Daily Mail39.4%46.5%13.7%7.1%5–10 SepGallup/Daily Telegraph33%50%15%16%29 Aug – 3 SepGallup/Daily Telegraph33.5%50.5%15%17%22–27 AugGallup/Daily Telegraph33.5%49.5%15.5%16%24–25 AugNOP/Daily Mail38.6%47.8%13.4%9.2%1–6 AugGallup/Daily Telegraph35%49.5%14.5%14.5%25–30 JulGallup/Daily Telegraph33%50.5%15.5%17.5%29 JulNOP/Daily Mail41%47.9%10.9%6.9%18–23 JulGallup/Daily Telegraph32%52%15%20%20–22 JulNOP/Daily Mail39.3%47.6%12.7%8.3%5–10 JulGallup/Daily Telegraph34%52%13%18%28 Jun – 2 JulGallup/Daily Telegraph34.5%51.5%13%17%22–26 JunGallup/Daily Telegraph36%50%13%14%14 JunNOP/Daily Mail34.6%51.3%13.9%16.7%7–14 JunGallup/Daily Telegraph31%51.5%16.5%20.5%4 JunNOP/Daily Mail33.5%52.2%14.1%18.7%10–17 MayGallup/Daily Telegraph36%47%16%11%29 Mar – 10 AprGallup/Daily Telegraph34%49.5%16%15.5%9 AprNOP/Daily Mail36.1%48.7%14.7%12.6%1–12 MarGallup/Daily Telegraph33.5%50%15.5%16.5%14 FebHarold Wilson elected Labour Party leader1–5 FebGallup/Daily Telegraph32.5%48%18.5%15.5%11–18 JanGallup/Daily Telegraph35%48%16.5%13%

1962

FieldworkPolling Organisation ConLabLibLead4–21 DecGallup/Daily Telegraph37%46%17%9%16–24 NovGallup/Daily Telegraph34.5%44.5%20.5%10%9–16 NovGallup/Daily Telegraph36%42.5%20%6.5%2–9 NovGallup/Daily Telegraph39%47%13%8%12–20 OctGallup/Daily Telegraph40%41.5%17%1.5%15–13 OctGallup/Daily Telegraph34.5%43.5%20%9%20–26 SepGallup/Daily Telegraph36.5%45%17.5%8.5%12–19 SepGallup/Daily Telegraph34%45%20%11%2–10 AugGallup/Daily Telegraph34%43%22%9%20–25 JulGallup/Daily Telegraph36%40.5%22.5%4.5%13 JulThe Night of the Long Knives6–11 JulGallup/Daily Telegraph37.5%39.5%22%2%29 Jun – 4 JulGallup/Daily Telegraph35.5%41.5%22%6%1–6 JunGallup/Daily Telegraph35.5%39%24%3.5%3–19 MayGallup/Daily Telegraph34.5%39.5%24.5%5%7–16 AprGallup/Daily Telegraph33%41%25%8%14–21 MarGallup/Daily Telegraph33%40%26%7%1–7 MarGallup/Daily Telegraph39.5%44%16%4.5%2–9 FebGallup/Daily Telegraph40%42.5%17%2.5%5–14 JanGallup/Daily Telegraph42%42%15%Tie

1961 FieldworkPolling Organisation ConLabLibLead30 Nov – 6 DecGallup/Daily Telegraph38.5%43%17.5%4.5%9–16 NovGallup/Daily Telegraph39%40%20%1%2–7 NovGallup/Daily Telegraph41.5%43%14.5%1.5%2 NovHugh Gaitskell re-elected Labour Party leader12–16 SepGallup/Daily Telegraph43.5%43.5%12%Tie24 Aug–2 SepGallup/Daily Telegraph42.5%45%12%2.5%30 Aug – 4 SepGallup/Daily Telegraph40%45.5%13.5%5.5%2–9 AugGallup/Daily Telegraph38%43%17%6%29 Jun – 5 JulGallup/Daily Telegraph44%41.5%14%2.5%30 May – 7 JunGallup/Daily Telegraph43.5%40%15%3.5%28 Apr – 9 MayGallup/Daily Telegraph44.5%40.5%14%4%21–26 AprGallup/Daily Telegraph43.5%40.5%15%3%MarGallup/Daily Telegraph44%40%15%4%FebGallup/Daily Telegraph44%42%13%2%JanGallup/Daily Telegraph45%41.5%12.5%3.5%

1960 FieldworkPolling Organisation ConLabLibLeadDecGallup47.5%37.5%14%10%3–29 NovGallup46%40.5%13.5%5.5%3 NovHugh Gaitskell re-elected Labour Party leader20 Oct – 2 NovGallup50%37%12.5%13%8–4 SepGallup47.5%40.5%11%7%25 Aug – 5 SepGallup47.5%42%10%5.5%1–27 JulGallup47%43%9%4%3–29 JunGallup45.5%43%10.5%2.5%1–29 MayGallup45.5%42.5%11%3%6–27 AprGallup45%42.5%11.5%2.5%11–25 MarGallup47%42%10%5%5–24 FebGallup47%43.5%9%3.5%19–20 JanGallup47%42.5%9.5%4.5%1–6 JanGallup47%43.5%8.5%3.5%

1959 FieldworkPolling Organisation ConLabLibLeadDecGallup/News Chronicle47.5%44%7.5%3.5%NovGallup/News Chronicle48%44%7%4%OctGallup/News Chronicle48%46%5%2%8 OctGeneral Election Results49.4%43.8%5.9%5.6%

References