Blossa is a trademark for glögg owned by Anora Group (and previously by AltiaFinland tar över Explorer och Blossa, Dagens Nyheter 15 February 2010. and before that Vin & Sprit) which is the most sold glögg in Sweden.www.blossa.se, accessed on 17 October 2010. There are 11 kinds of glögg in the selection, and also an annual seasonal glögg since 2003.www.blossa.se/#sortiment, Blossa. In the early 1950s Vin & Spirit produced 750 thousand litres of glögg per year and in 2009 the company sold 4.1 million litres per year.
History Johan Daniel Grönstedt founded the wine retail company J.D. Grönstedt & Co in Stockholm in the middle 19th century until viticulture was made public in the early 20th century. The company's wine glöggs included many different wines flavoured with syrup, raisins, sweet almonds, cinnamon, cardamomum, dianthus and occasionally vanilla. The wines were made into glögg in the company's warehouse in the Gamla Stan. When the Vin- & Spritcentralen came about in 1917 a new wine warehouse was opened on Sankt Eriksgatan. Grönstedts worked here as a daughter company of Vin- & Spritcentralen in the 1920s.
At Christmas time in 1994 the trademark became known for the TV advertisement "Glöggen heter Blossa" starring a group of Christmas elves. Similar advertisements were shown at Christmas time in 2007 and 2016.Blossa tillbaka med TV-reklam, Dagens media 23 November 2016. Accessed on 16 November 2020.
Production Blossa is produced by an original recipe from Grönstedts Vinhandel from the late 19th century. Until 2008 Blossa was produced by Vin- & Spritcentralen in Sundsvall. The spices are stored and prepared in a factory in Åhus where spiced glögg is produced by soaking the spices in alcohol over a month's time. The resulting mix is then sent to the factory in Sundsvall where the glögg is produced, by mixing the wine, syrup and spiced alcohol together. After the glögg has been cleared and filtered it is ready for bottling.
On 18 June 2008 the Swedish Vin- & Spritcentralen stopped producing the glögg as its new owner Pernod Ricard closed down the factory in Sundsvall. After this, production moved to Svendborg in Denmark. In 2010 Blossa and many other Vin- & Spritcentralen trademarks were sold to the Finnish company Altia which in 2021 merged with Arcus to form Anora Group.
Products
White strong wine glögg Red strong wine glögg White mild glögg Red mild glögg Wine glögg Strong wine glögg *** Cognac Strong wine glögg *** Rum Mild glögg with lingonberry Mild glögg with orange Mild glögg with apple Alcohol-free glögg Sparkling & Spices (sparkling wine with glögg spices)Blossa lanserar mousserande dryck gjord för vinterns festligheter , Mynewsdesk. Accessed on 17 October 2019.
Annual seasonal glögg
Since 2003Årets glögg har hundra smaker , Mynewsdesk. Accessed on 14 December 2017. Blossa has been producing annual seasonal glöggs. Since 2016 the selection has also included an alcohol-free version called Blossa Hantverksglögg.Blossa Hantverksglögg - en hyllning till nordiskt hantverk , Mynewsdesk. Accessed on 14 December 2017.
2003 bitter orange 2004 winter apple 2005 cloudberry & Armagnac 2006 lingonberry & juniper berry 2007 sea buckthorn & cinnamon 2008 blueberry 2009 clementine, Cision Wire. Accessed on 4 September 2009., Cision Wire. Accessed on 17 September 2009. 2010 saffron 2011 Arabica 2012 yuzu & ginger 2013 Dalecarlia (rose hip and raspberry) 2014 lavenderLavendel ger smak åt årets BLOSSA , Mynewsdesk. Accessed on 14 September 2017. 2015 Earl Grey teaEn jul med afternoon glögg - Earl Grey med bergamott smaksätter årets BLOSSA , Mynewsdesk. Accessed on 14 September 2017. 2016 crowberryKråkbär smaksätter Blossa 16 - en glömd skatt i den norrländska skogen , Mynewsdesk. Accessed on 14 September 2017. 2017 Old Delhi (mango, cumin and chili)Blossa 17 möter Old Delhi - Mango, spiskummin och chili smaksätter Blossa 17 , Mynewsdesk. Accessed on 14 December 2017. 2018 di Limone (Limoncello, rosemary, thyme and basil)Blossa 18 reser till Amalfilkusten - Med smak av Limoncello och medelhavskryddor , Mynewsdesk. Accessed on 24 November 2018. 2019 Aloha (passionfruit, hibiscus)Aloha! Blossa 19 reser till Hawaii - Med smak av passionsfrukt och hibiskusblomma , Mynewsdesk. Accessed on 19 September 2019. 2020 Myntate (green tea and mint)Så smakar Blossa Myntathé - 2020 års glögg från Blossa, Cafe.se 16 September 2020. Accessed on 1 October 2020. 2021 Valencia (orange)Blossa 21 inspireras av Valencia - en hyllning till den solmoga apelsinen, press.folkofolk.se. Accessed on 9 October 2021.
Alcohol-free glögg 2016 blueberry & ginger 2017 lingonberry & juniper berryBlossa Hantverkslögg Lingon Enbär, folk o folk. Accessed on 14 December 2017. 2018 blackcurrant & star aniseBlossa Hantverksglögg 2018 med smak av svarta vinbär , Mynewsdesk. Accessed on 24 November 2018. 2019 apple & vanillaÅrets nyheter från BLOSSA , folk o folk. Accessed on 24 November 2019.
References
External links Official site