Altitude Sports is an outdoor e-commerce clothing company that sells and manufactures a wide range of sports outerwear, outdoor equipment and urban wear, focusing on travel, hiking, and camping.La Presse: Commerce en ligne: Altitude Sports à la conquête de la planèteLes Affairs: Altitude Sports : de détaillant vieillissant à entreprise technoLa Presse: Altitude Sports - Du pignon sur rue à la boutique 100% web | La Presse | March 27th 2018 The company was founded in 1984Infopresse: Diversifier ses activités: jouer sa carte Joker (Diversify your activities: play your Joker card) and its headquarters is located in Montreal, Canada.La Presse: COMMERCE DE DÉTAIL/ALTITUDE SPORTS QUITTE SAINT-DENIS
History The retailer's first store opened on Montreal's St. Denis Street in 1984. The company was known as Altitude Sports Plein Air, selling and renting outdoor equipment and clothing for outdoor activities. The Altitude-sports.com website was created in 1999 and was one of the first online outdoor retail sites in Canada. The Last Hunt, a sister outlet site, opened in 2010. In 2011, the company was acquired by Alexandre Guimond and Maxime Dubois, employees who became majority owners after the purchase.Devenir Entrepreneur: Altitude Sports: e-Growth Maxime Dubois’s Story 2016 saw Altitude Sports partner with Quartz Co. and Monark to design and produce the world's first parkas insulated with milkweed.CBC: How a Quebec company used a weed to create a one-of-a-kind winter coat
In 2016, revenue from the bricks-and-mortar retail stores made up only 2% of the company's total sales, with most of the business being generated online. The St. Denis Street store closed in 2016, the beginning of a shift to a 100% online retailer. In early 2018, BDC Capital became a minority shareholder of Altitude Sports.Cision: Altitude Sports receives a significant minority equity investment from BDC Capital In the fall of 2019, with items from 430 brands available, the company expanded, creating an online marketplace.Business Wire: Altitude Sports Officially Announces Its MarketplaceFinancial Post In September 2019, Altitude Sports launched its first ready-to-wear collection, Vallier, which included coats, t-shirts, socks, sweaters. According to a number of sources, the collection is for the most part made from sustainable materials such as organic cotton, Japanese wool and others.NightLife: Découvrez Vallier : la marque de vêtements montréalaise, urbaine et hauts de gamme
Collections Vallier (2019)
Charitable endeavors The company's environmental initiatives included cooperation with The World Wildlife Foundation Canada (WWF - Canada), and Protect Our Winters Canada (POW).Protect Our Winters: ALTITUDE SPORTS PARTNERS WITH POW CANADA Altitude Sports has also partnered with The Trans Canada Trail (TCT) as part of initiatives addressing nature conservation and climate change issues.
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