The 1st Annual Premios Odeón was held on January 20, 2020 at the Teatro Real in Madrid. It was broadcast on Televisión Española at 10 p.m. CET. Nominations were revealed on December 19, 2019 during a press conference where they stated that "this award ceremony is considered the successor of the Premios Amigo and the Premios de la Música" which were canceled in 2007 and 2012 due to the Spanish economical crisis as well as the lack of strength of the Spanish musical industry. Thus, the fact that this award show was able to happen symbolizes the revival of the Spanish musical industry after a long period of weakness and irrelevance.
Background In December 2019 the Premios Odeón were announced in a press conference as the equivalent to the Grammy Awards in Spain. The award ceremony was organized by the Asociación de Gestión de Derechos Intelectuales (AGEDI). Nominations were announced on December 19 with Spanish singer-songwriter Rosalía leading with seven. On January 17 it was announced that La 1 would broadcast the ceremony. The person responsible for the scenography was Suso33. Spanish humorist Quequé hosted the gala.
Controversy The ceremony was well organised even though many technical difficulties happened during its broadcast during presentations, monologues and musical performances. This pushed Radio Televisión Española to emit a communicate where they asked for explanations to the organizers of the Premios Odeón for technical errors: "The desire of the RTVE management team to promote and support music motivated the commitment to broadcast the Premios Odeón gala on January 20, on La 1, live and in the time slot maximum audience. Unfortunately, the result of this gala, held and produced by AGEDI, was very far from the quality standards that RTVE demands in its programs. RTVE Management regrets the inconvenience that these technical problems and mismatches produced in the audience and has requested explanations from the event organizers".
The Premios Odeón were also criticized for being "elitist" and in favor of the main multi-million dollar record labels. Most professionals highlighted the marginalization of independent artist or simply artists that do not belong to Universal or Sony Music. Awards like Best Live are not given to the artist with the best vocal ability but to the one who had sold more tickets over the past year.
Performers Artist(s) Song(s)Alejandro Sanz "El Trato" "No Tengo Nada" "Mi Persona Favorita" Manuel CarrascoMon Laferte "Dispara Lentamente"AitanaAntonio José "Vas a quedarte"Danny Ocean "Swing" "Me Rehúso"Álex UbagoAndrés SuárezNatalia LacunzaDavid ReesShuarmaGeorginaTribute to José Luis Perales"¿Y Cómo Es Él?""¿Por Qué te Vas?""Te Quiero"BeretSebastián Yatra "Vuelve"Vanesa MartínCarlos Rivera "De tus ojos"José MercéTomatitoPablo Alborán "Tu Frialdad"EstopaIndia Martínez "Fuego"Lola ÍndigoDon Patricio "Lola Bunny""Contando Lunares"
Nominees and winners The following is the list of nominees.
Song of the Year - presented by Andrés Ceballo and Nathy Peluso
Don Patricio featuring Cruz Cafuné — "Contando Lunares"
Rosalía, J Balvin and El Guincho — "Con Altura" Don Patricio — "Enchochado de Ti" La Nueva Escuela and Omar Montes — "La Rubia (Remix)" Rosalía — "Malamente" Beret — "Lo Siento" Lola Indigo and Mala Rodríguez — "Mujer Bruja" Rosalia — "Milionària" Morat and Aitana — "Presiento" Rosalía featuring Ozuna — "Yo X Ti, Tu X Mi"
Album of the Year - presented by Laura Pausini and Pablo López
Alejandro Sanz — #ElDisco
Aitana — Spoiler Marea — El Azogue El Barrio — El Danzar de las Mariposas Rosalía — El Mal Querer Manuel Carrasco — La Cruz del Mapa Leiva — Nuclear Natalia Lacunza — Otras Alas Camela — Rebobinando Vanesa Martín — Todas las Mujeres Que Habitan en Mí
Best Music Video — presented by Amaral
Rosalía, J Balvin and El Guincho — "Con Altura" (by Director X)
C. Tangana and Becky G — "Booty" (by Pablo Larcuen) Don Patricio and Cruz Cafuné — "Contando Lunares" (by Golden Beetle Films) Rosalía — "Malamente" (by CANADA) Alejandro Sanz and Camila Cabello — "Mi Persona Favorita" (by Gil Green) David Bisbal and Greeicy — "Perdón" (by Starlite) Morat and Aitana — "Presiento" (by Lyona) Aitana — "Teléfono" (by Mauri D. Galiano) Lola Indigo — "Ya No Quiero Ná" (by Bruno Valverde) Rosalía and Ozuna — "Yo X Ti, Tu X Mi" (by RJ Sanchez and Pasqual Gutierrez)
Best New Artist — presented by Álvaro Soler and Mala Rodríguez
Aitana
Adexe & Nau Alba Reche Alfred García Ana Guerra Beret Cepeda Don Patricio Lola Indigo Natalia Lacunza
Best Male Artist — presented by Alaska and Camela
Beret
Alejandro Sanz Antonio José C. Tangana Don Patricio El Barrio Joaquín Sabina Leiva Manuel Carrasco Sergio Dalma
Best Female Artist — presented by Macaco and Niña Pastori
Vanesa Martín
Aitana Alba Reche Amaia Ana Guerra Lola Indigo Mónica Naranjo Natalia Lacunza Rosalía Rozalén
Best Group — presented by Mikel Erentxun and Ariel Rot
Estopa
Adexe & Nau Amaral Camela DVICIO Fangoria IZAL Mägo de Oz Marea Oques Grasses
Best Latin Artist — presented by Ana Guerra and Carlos Baute
Morat
Anuel AA Bad Bunny Daddy Yankee Danny Ocean J Balvin Lunay Maluma Ozuna Paulo Londra
Flamenco Album of the Year - presented by Paco León and Tomasito
José Mercé and Tomatito — De Verdad
Best Live - presented by Álvaro Urquillo and Tini
Manuel Carrasco — La Cruz del Mapa Tour
Honorific Award - presented by Antonio Guisasola and Edurne
José Luis Perales
Multiple Nominations and Awards The following received multiple nominations.
References