Russell Stuart Winer is an American marketing scholar, econometrician, and academic administrator. He is the William Joyce Professor of Marketing at the New York University Stern School of Business and dean of the department of business administration at the University of the People.
Education Winer earned a B.A. in economics from Union College in 1973, graduating with Phi Beta Kappa honors. He subsequently received an M.S. in 1975 and a Ph.D. in industrial administration in 19777 from Carnegie Mellon University. His doctoral dissertation, titled An econometric analysis of the effect of advertising on consumer behavior, was supervised by Richard Staelin.
Career Winer was a consultant for American Airlines, New York Telephone, Ogilvy & Mather, and Dancer Fitzgerald Sample. In the 1980s, he was a faculty member of the Owen Graduate School of Management at Vanderbilt University. In 1986, Winer joined the marketing firm, Nashville Consulting Group to perform conjoint analyses related to purchase decisions.
Since 2009, Winer has been the dean of the department of business administration at the University of the People. He leads the institution's Master of Business Administration program.
Winer is the William Joyce Professor of Marketing and has been chair of the marketing department at the New York University Stern School of Business. He has taught at the Indian School of Management and Entrepreneurship, Mumbai and has written three books and over 70 papers on marketing.
In 2015, Winer became a fellow of the American Marketing Association.
Winer has supported Sharpie's modern advertising methods, calling it "a really interesting, multichannel campaign". He has spoken about the difficulties when multiple brands are in a marketplace, and thinks the choice can sometimes overwhelm consumers. Along with Itamar Simonson, Winer has conducted research on shopping behavior.
Selected works
Books
Reviews of Product Management:
Journal articles
References
External links