The Libera Award for Marketing Genius is an award presented by the American Association of Independent Music at the annual Libera Award which recognizes "the most innovative and creative marketing campaign for a project released by an Independent label or artist" since 2012. The category was known as Light Bulb Award in 2012 to 2014.
It was first presented to Epitaph Records and Anti- were the first recipients of the award for the Invite-Only Listening Party hosted to promote Tom Waits' 2011 album Bad as Me. Since 2015, a set of nominees is presented annually.
Winners and nominees Year Recipients Artist Work 2012Epitaph Records and Anti-Tom WaitsInvite-Only Listening Party2013Glassnote Records, Gentlemen of the Road, and Mumford & SonsMumford & SonsThe Stopover Tour for Babel2014WarpBoards of CanadaTomorrow's Harvest album2015Mass Appeal RecordsRun the Jewels'Meow the Jewels / Tag the Jewels'311 Music311Ster3ol1th1c PledgeMusic album release campaignWarpAphex TwinSyro album release campaignLoma Vista RecordingsLittle Dragon1-800-NABUMA campaignMerge RecordsVarious Artists'Or Thousand of Prizes: Merge 25' campaignRED MusicVarious Artists'Ten Bands One Cause: Pink Vinyl'Luaka BopWilliam OnyeaborWilliam Onyeabor Box Set campaign2016Mass Appeal RecordsRun the Jewels#12DaysofRTJ4ADGrimesArt Angels albumADA and Chegg Music 101Macklemore & Ryan LewisChegg Music 101ATO RecordsAlabama ShakesSound & Color albumDoomtree RecordsVarious ArtistsDoomtree Pop QuizNuclear BlastSlayerGod Listens to Slayer!Razor & TieStarsetPlanetarium ShowsRED MusicVarious ArtistsTen Bands One CauseRelapse RecordsTorcheTorche Vs. Robots2017Young TurksThe xxI See You albumJagjaguwarBon Iver22, A Million albumDaptone RecordsCharles BradleyChanges albumMass Appeal Records DJ Shadow"Nobody Speak" campaignATO RecordsJosephI'm Alone, No You're Not albumXL RecordingsKaytranada99.9% The GameATO RecordsKing Gizzard & the Lizard WizardNonagon Infinity albumXL RecordingsRadioheadRadiohead Disappears from the Internet2018Run the JewelsRun the JewelsCall Ticketron! - 646.846.RTJ3 (www.1215.runthejewels.com)Sub PopBob's BurgersBob's Burgers albumATO RecordsKing Gizzard & the Lizard WizardPolygondwanaland albumBeggars GroupPerfume Genius"Wreath" video contestBeggars GroupRadioheadOKNOTOKSecretly GroupSlowdiveSlowdive album campaign2019WarpAphex TwinCollapse EPATO RecordsKing Gizzard & the Lizard WizardReissues CampaignDead OceansKhruangbinCon Todo el Mundo albumPartisan RecordsIdlesJoy as an Act of Resistance albumStudio OneVarious ArtistsReggae Month2020300 EntertainmentMegan Thee Stallion"Hot Girl Summer" singleXL RecordingsThom YorkeAnima albumRough Trade RecordsBlack MidiSchlagenheim albumYoung TurksFKA TwigsMagdalene albumDead OceansBetter Oblivion Community CenterBetter Oblivion Community Center album2021Beggars GroupSupporting Indie Retail #loverecordstores CampaignJewel Runners, LLCRun the Jewels x Cyberpunk 2077"No Save Point"Dead OceansPhoebe BridgersPunisherLight In the AtticSocial media and digital marketingMatador RecordsPerfume GeniusSet My Heart on Fire Immediately2022 Dead Oceans Japanese Breakfast Jubilee 4AD Helado Negro Helado Negro Ice Cream Tricycle ATO Records King Gizzard & the Lizard Wizard Official Bootlegger SeriesDeath Row Records Death Row Records 30th Anniversary Lex Records Eyedress Mulholland Drive Ninja Tune Bicep Isles2023 Domino Recording Co. Wet Leg Wet Leg Partisan Records Fontaines D.C. Skinty Fia Loma Vista Recordings Ghost IMPERA Stones Throw Records Sudan Archives Natural Brown Prom Queen Secretly Canadian Yeah Yeah Yeahs Cool It Down
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