Magnus Brännström (born June 4, 1966) served as the CEO and president and the board member of the beauty company Oriflame since 2006 until his departure from Oriflame in 2023. He became in 2017 the Chairman of the World Federation of Direct Selling Associations (WFDSA)."Oriflame CEO and President Magnus Brännström Named Chairman of WFDSA", 6 October 2017, Direct Selling News
Brännström was one of few Swedish CEOs of his generation to have made his management career out of Russia.Krämaren trefaldigade börskursen, Affärsvärlden, 16 April 2008, p.36 Before joining Oriflame's operations in Russia in 1996, Brännström worked for Swedish companies Spendrups, JGBOriflames vd litar på sina kvinnor, Veckans Affärer, 2 October 2008, p.64 and the former luxury hotell chain Reso entering the post-Soviet states of the early 90s. Brännström is a former Swedish navy reserve officer and combat diver."Toppchefen: "Jag fick påhälsning av maffian", 26 April 2018, Tidningen Chef
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