Now or Never is the fourth studio album by Canadian country music singer Brett Kissel. It was released on January 1, 2020 via Warner Music Canada. It won Album of the Year at the 2020 Canadian Country Music Association Awards.
Background Kissel said "in previous years, previous albums, I didn’t have the courage to do a traditional country music on a project. Well, now we’ve recorded one. In previous years, I didn’t have the balls to record something so Pop/EDM because I was afraid of what people would think. Well, I’ve got one like that. All in all, I just wanted to destroy the box of what I thought was possible for a country record".
Content "Now or Never" features eight tracks in total including Kissel's debut American single and #1 Canadian country hit "Drink About Me". Kissel noted how he incorporated tracks of different styles between traditional country, Canadian country, and pop country. Kissel stated that some songs found "a new direction" while others took him in "the direction of his roots", and that the album has "something for everybody".
Track listing
Personnel Adapted from the CD booklet.
Jess Baumung - photography Ben Bradley - drums Spencer Cheyne - engineering, gang vocals Spencer Clark - engineering Jim Cooley - mixing Ben Dartnell - photography Emma-Lee Doty - background vocals Jacob Durrett - production, recording, engineering, programming, electric guitar, acoustic guitar, bass guitar, drums, banjo, background vocals Jordan Eberle - gang vocals Josh Gwilliam - engineering Mitch Jay - steel guitar Mike Johnson - steel guitar Jeff King - electric guitar Brett Kissel - lead vocals, production, electric guitar, acoustic guitar, banjo, background vocals, album artwork Cecilia Kissel - photography Karen Kosowski - engineering, recording, vocal production, programming, piano Justin Kudding - bass guitar, gang vocals Bart McKay - production, recording, mixing, engineering, programming, piano, symphony programming, gang vocals Matty McKay - engineering, vocal coaching, electric guitar, acoustic guitar, background vocals Marc Rogers - bass guitar Matt Rogers - background vocals Connor Scheffler - album artwork Ben Stennis - programming Matt Streuby - gang vocals Chris Stevens - programming Christina Taylor - featured vocals on "I'm Not Him, I'm Not Her" Tyler Volrath - acoustic guitar, fiddle, mandolin, banjo Will Weatherly - programming
Charts +Sales chart performance for Now or Never Chart (2020) Peak position US Country Album Sales (Billboard) 40
+Chart performance for singles from Now or Never Year Single Peak chartpositions Certifications CAN Country CAN 2019 "Drink About Me" 1 61 MC: Platinum 2020 "She Drives Me Crazy" 12 78 MC: Platinum "A Few Good Stories" 1 62 MC: Gold
Awards and nominations Year Award Category Work Result Ref 2020 CCMA Album of the Year Now or Never Video of the Year "Drink About Me" 2021 Juno Awards Single of the Year "Drink About Me"
Release history +Release formats for Now or Never Country Date Format Label Various January 1, 2020 Digital download Compact disc Streaming January 31, 2020 Vinyl
See also List of 2020 albums
References