Julie Carlson (born November 24, 1960) is an American writer and co-founder of interior design and lifestyle website Remodelista and outdoor spaces and garden design website Gardenista operated by holding company Remodelista LLC, owned by Carlson and husband Josh Groves."To Our Readers: Remodelista Update", Remodelista 2019-06-01 Carlson is the Editor-in-Chief of Remodelista and author of Remodelista: A Manual for the Considered Home (2013) and Remodelista: The Organized Home: Simple, Stylish Storage Ideas for All Over the House (2017). "It's All About Home", Brown Alumni Magazine 2012-09-25
Early life and education Julie Carlson grew up in Wellfleet, Massachusetts. "The Calming Quiet of Outer Cape Cod", New York Times 2015-08-27 Her mother, Jocelyn Carlson Balzell, was a graduate of Harvard Graduate School of Education as well as a Fulbright Scholar who became the NYC intellectual sets go-to luncheon organizer as the associate director of the New York Institute for the Humanities at New York University where she was fired for inviting Hillary Rodham Clinton to one of their lunch meetings. "A Childhood Home, and Poets' Muse", New York Times 2013-10-31 "Deaths BALTZELL, JOCELYN E.C.", New York Times 2004-02-16 Carlson's stepfather, Edward Digby Baltzell, was an eminent professor at the University of Pennsylvania, and was credited with popularizing the acronym WASP in his book The Protestant Establishment: Aristocracy and Caste in America. Carlson's father, Sten Carlson, went to Yale and Columbia before becoming one of the top-producing fishermen on Cape Cod. During one excursion in the waters off Cuba, his boat was seized by the Cuban Navy possibly thinking he was a spy."U. S. Vessel Is Seized Off Cuba", New York Times 1970-03-02
Carlson attended Brown University, from which she graduated in 1983 with a Bachelor of Arts in English.
Career Carlson worked at Institute for Architecture and Urban Studies"Julie Carlson on interior design and her book", Washington Post 2013-12-12 before beginning her writing career on the editorial team of The New Yorker as a copy editor."Julie Carlson’s remodel of her home begat a world-class online sourcebook that thousands click on for inspiration", National Post 2013-12-09 Subsequently, she became a food and style editor at San Francisco Magazine"Julie Carlson & Remodelista", Fabulous Fabsters 2016-02-02 and has been featured in various publications including Food & Wine and The Washington Post."Advertising Week (2013) - Speakers", Advertising Week 2013-07-05
In 2007, Carlson co-founded Remodelista with Francesca Connolly, Janet Hall, and Sarah Lonsdale to provide an online sourcebook for users planning a home renovation or remodel with the goal of furnishing rooms with a mix of classics, vintage finds and modernist pieces.Remodelista.com, "Editorial Team", Remodelista.com
In 2011, Remodelista was acquired by San Francisco company SAY Media. "SAY Media Continues Acquisition Spree, Buys Home Design Website Remodelista", TechCrunch 2011-08-09
In 2012, Carlson co-founded Gardenista, an outdoor spaces and garden design website with former New York Times columnist Michelle Slatalla under SAY Media's ownership. "Taking Its Design Eye Outside", New York Times 2012-06-06
In 2015, Carlson and husband Josh Groves bought Remodelista and Gardenista from SAY Media for an undisclosed amount. "Say Media Sells ReadWrite To Wearable World, Remodelista Sold Back To Founders", TechCrunch 2015-02-05
In 2016, Remodelista and Gardenista were acquired by Realtor.com, operated by the News Corporation subsidiary Move, Inc. At the time of sale, the two sites reportedly received 1.5 million readers per month. "Behind Realtor.com's Remodelista-Gardenista acquisition", Business of Home 2016-07-15
In 2017, Carlson launched another companion site, The Organized Home, in conjunction with the publication of the book Remodelista: The Organized Home. "Announcing Our New Site: The Organized Home", Remodelista.com 2017-11-08 "Remodelista Shows Us How to Organize with Style", Martha Stewart 2017-12-13
In 2019, Carlson and husband Josh Groves bought back Remodelista, Gardenista and The Organized Home from Realtor.com and currently operate the sites as part of holding company Remodelista LLC of which Groves is CEO. Few details surrounding the deal were released but they reported that the combined readership of the sites reached 1.7 million users per month.
Books In October 2013, Remodelista: A Manual For The Considered Home (), written by Julie Carlson with photography by Matthew Williams, was published by Artisan. The book includes tours of homes and advice on how to recreate one's own space in a similar style. Academy Awards winner Julianne Moore wrote the foreword to the book.""Remodelista: A Manual for the Considered Home" by Julie Carlson", Architectural Digest 2013-11-30
In November 2017, Artisan published Remodelista: The Organized Home (), written by Julie Carlson and Margot Guralnick with photography by Matthew Williams.
Personal life
Carlson lives in Brooklyn Heights and Mill Valley, California, with her husband, Josh Groves, who is the CEO of Remodelista.
References
External links Remodelista Gardenista The Organized Home