Third Man Records is an independent record label founded and owned by Jack White, Ben Blackwell, and Ben Swank. The company operates out of three locations—Nashville, Detroit, and Soho in London—with multiple entities expanding upon the offerings of a traditional record label, including multiple live music venues, vinyl pressing plant, film studio and dark room, guitar pedal and gear company, mastering studio, vinyl subscription service, and a publishing arm.
History In 2001, while Jack White was gaining regional notice in the White Stripes in Detroit, he registered the label Third Man Records, proceeding to trademark the name in 2004. It was not until 2008 when the White Stripes stopped touring and recording, and after White had reclaimed the rights to the band's earlier music, that White turned his focus to the label.
White recruited his nephew, White Stripes archivist and Dirtbombs drummer Ben Blackwell and his lifelong friend, Ben Swank, then the drummer for the Soledad Brothers and a promoter in London, to create a working business on March 11, 2009. White conceived the expansion idea in October 2008, phoning Swank and Blackwell to say the venture should first concentrate on releasing White Stripes' back catalog on vinyl. Blackwell moved from Detroit and Swank from London to establish the business. The Nashville location is a record store, label and has publishing offices; The Blue Room live venue and bar; photo studio/darkroom, master recordings vault, and a fulfillment center. To commemorate the opening of Third Man Records in Nashville, White debuted his new project, the Dead Weather, performing a short set for the 150 invited guests and coining the label's motto, "Your Turntable's Not Dead."Lewis, Tim (31 May 2014). "Jack White: 'I'm like Larry David, Alan Partridge and Chris Rock in one person'". The Observer. Retrieved August 7, 2014.
The label's name incorporates several elements of personal significance to White. His fondness for the number three is well documented.Killingsworth, Jason. "The White Stripes Play Us a Little Number." Paste Magazine. Retrieved on August 5, 2014. It refers to Carol Reed's The Third Man starring Joseph Cotten and Orson Welles. White's pre-White Stripes upholstering company, which he continues to maintain as a hobby and artistic outlet in the present day, is named Third Man Upholstery; it is similarly identified by the colors yellow and black and the motto “Your Upholstery’s Not Dead.”de la Manzana, Tobias (May 2003). "Jack White: Your Furniture Is Not Dead" The Believer. Retrieved April 12, 2006.
Third Man has since reissued all six White Stripes studio releases on vinyl. The label’s catalog has grown to over 800 releases including albums by White’s other acts, contributions from Billie Eilish, Neil Young, Sleep, Metallica, Margo Price, Coldplay, and Jay-Z, as well as many developing artists.
Physical locations Nashville The label's headquarters is located in a less prosperous neighborhood which is home to the Nashville Rescue Mission, the largest homeless shelter in the city; a transitional housing and recuperation center, and an affordable healthcare clinic. White's presence has raised the area's prominence, motivating the city and business owners to rezone the area with more commercial ventures, including multiple mixed-use developments, a Ritz Carlton Hotel, and a members' club. White opposes the idea, calling the environment "a solid neighborhood [where] everyone looks out for each other." The location is organized around five dedicated sections: the record store, a "novelties lounge", the label's offices and distribution center, a live venue and bar (The Blue Room), and a darkroom/photo studio.
The Novelties Lounge, located within the record store, debuted on November 23, 2012. The space contains a collection of vintage novelty machines. "Among the attractions in the new wing is a Scopitone machine—a video jukebox using 16mm film that had its greatest prominence in the 1960s. Third Man has loaded their Scopitone with 36 videos from the label catalog, and bill it as 'the world's ONLY Scopitone machine fully loaded with modern music.' Other highlights include a "Wax-O-Matic machine", which makes bright red wax molds of White's Airline guitar, and a full-color photo booth." On April 20, 2013, in celebration of Jack White's role as Record Store Day Ambassador, The Third Man Recording Booth, "a refurbished 1947 Voice-o-Graph machine that can record up to two minutes audio and press it onto 6-inch phonograph discs" was introduced as an addition to the Novelties Lounge. This voice-o-graph was used in the creating of Apple's 2014 holiday ad as shown in the behind the scene video. In August 2017, Third Man celebrated the total solar eclipse happening event "Occulting the Sunn", in Nashville.
Detroit In 2015, White partnered with Shinola—a lifestyle brand most known as a watch manufacturer—to open a retail location in Detroit.Doerr, Elizabeth (June 2, 2015), "Jack White And Shinola Purchase Flagship Building in Detroit's Cass Corridor". Forbes. Retrieved July 14, 2015. Third Man opened its first branch location at the former Willy's Overland Motorland Company in Detroit's Cass Corridor by Record Store Day's Black Friday event on November 27, 2015.
In February 2017, the Third Man Pressing plant opened in Third Man Records' Detroit location, the first pressing plant to open in the city since 1965. The plant began with eight Newbilt presses imported from Germany. In 2019 it expanded adding Third Man Mastering, which provides audio mastering services as well as vinyl lacquer cutting.
London In September 2021, Third Man Records opened a third retail location, live venue, and label office in London's Soho neighborhood. During the grand opening, White performed in the basement venue as well as from the balcony belonging to visual artist Damien Hirst, whose building sits at the end of the street.
Rolling Record Store On March 9, 2011, Third Man Records announced its newest creation, the Third Man Rolling Record Store. It is a yellow step-van outfitted with a sound system and Third Man Records inventory. It was built by C. Cook Enterprises in Erlanger, Kentucky. It made its first appearance in Austin, Texas at SXSW 2011. Buzzgrinder. 9 March 2011. Retrieved on 24 June 2011. Third Man has since brought the mobile store to concerts, festivals, and other events with anywhere from weeks to only a few hours’ notice.
Third Man Records Vault The Third Man Records Vault is a "rarity-excavating" quarterly subscription service that began in September 2009 as a way to release special and otherwise unreleased content. Platinum members of the Vault receive a package containing limited-edition vinyl records and merchandise every three months. Generally each cycle's offerings have included a 12-inch record, a 7-inch record and a "bonus item" (which may include items such as posters, books, or pins); however, the format has been deviated from multiple times.