Beesfund is a Polish equity crowdfunding platform based in Warsaw, Poland. Managed by its eponymous company founded in 2012 by entrepreneur Arkadiusz Regiec, it is one of the first crowdfunding platforms in Poland, and Central and Eastern Europe. As of May 2020, 74 public offerings (issuances) were carried out on the platform, for a total amount of PLN 47M ($11.1 million, equivalent to $ million in ), collected by over 48,000 registered investors.
Beside its namesake platform, Beesfund also manages a sister flexible-model crowdfunding platform (estimated 2014). It's reportedly to launch another, real-estate crowdfunding platform, and start operations in Romania, and Slovakia.
History
Origin of the platform In 2012, Arkadiusz Regiec, a student of law and political science at the University of Warsaw, was looking for financial support to start a business with a friend, but none of their friends wanted to risk loans of PLN 10,000, but no more than 300. Thanks to subsequent small donations, Regiec was able to collect the necessary amount, which in turn inspired him to create a collection mechanism in an organized form. Regiec decided to situate a similar mechanism to Kickstarter in Polish legal reality.
In addition to Kickstarter's reward-based crowdfunding model, there are also two other models present on financial markets — the Peer-to-peer lending model, in which the entrepreneur borrows money for his project from a group of lenders, and the equity model, in which funds are raised by offerings of company shares. However, it is not possible to raise funds comparable with the traditional capital market through equity crowdfunding, therefore it cannot compete with the regular stock exchange market, nor alternative trading systems. Through equity crowdfunding, initial capital is provided by small contributions from many backers, thanks to which the company can raise funds for development in a short time.
Beesfund's aim is to fill the gap on the financial market, alongside mature companies selling shares on the Warsaw Stock Exchange, and smaller ones entering the NewConnect alternative market. By establishing one of the first equity crowdfunding platforms in Poland, it offered the opportunity to buy shares of companies by payers not limited to transferring support for the venture but becoming its co-owners. The launch of the platform was announced on May 31, 2012 during the first conference of the Polish Crowdfunding Society, including plans to extend to foreign markets.
The beginnings Beesfund was launched on August 13, 2012, under the slogan "We Help to Implement Good Ideas". On the first day, first payments appeared in three of the four projects posted, and in the afternoon their sum exceeded the first thousand zlotys. The most funds, from seven backers, 1.4 percent of the target, were obtained by a project in which the community could invest in Beesfund itself, valued at PLN 1M ().
During the first years of the platform, its founders evangelized the market, persuading to the formula of crowdfunding. Regiec compared crowdfunding with a bee swarm, where a single insect won't do much, but a full beehive can produce a jar of honey (hence the name of the platform). The platform's own issuance served as an example to prove the legality of public issues of shares offered without a prospectus or memorandum, in accordance with the guidelines of Poland's Financial Supervision Authority (KNF). Beesfund is presented as an incubator for the smallest companies that need money for development and want to gather experience on small issues, and the possibility of dispersing risk for investors with uncertain investments in unknown startups.
In October 2012, the platform gained the financial goal of its own campaign for PLN 50,000 thanks to 69 investors. In blocks of 10 shares for PLN 100 () each, 5,000 shares were sold, which was 5% of the company's total shares. Most payments did not exceed PLN 100. For all participation projects in the platform, the principle of not exceeding the financial goal has been introduced.
First sister platform In July 2014, Beesfund launched another crowdfunding platform OdpalProjekt.pl (Firestart Up a Project). Inspired by Indiegogo, the first award-based, flexible-funding platform in Poland. Despite determining the financial goal, the project promoter receives all funds accumulated during a campaign and is obliged to implement the project. The OdpalProjekt.pl is addressed to investors interested in debut projects, specific, and one-off ventures — cultural events, as well as album, video game, and book releases. Money from online backers is obtained in two options, "Take What You Collect" (with a 6.9% commission), and "Everything Or Nothing" (with a 4.9% commission). Regardless of the support received, all the collected funds go to the project promoter, which doesn't release him from preparing reimbursable benefits as prizes.
Increasing interest
By 2015, 5 successful open issues were carried out on the platform, in which over PLN 1.5M were obtained in total. In 2016, Beesfund carried out 6 offerings, in which a total of over PLN 1.7M () was obtained. The platform base then counts 1,049 active investors who bought at least one share. According to Regiec, the platform is used by both people associated with issuers, and professional investors, as well as HNWIs from Wprost magazine's List of the 100 Richest Poles.
In 2017, equity crowdfunding was increasingly popular in Poland. In the annual Polish Startups report of the Startup Poland Foundation, 11% of startups declared that they were looking for funding through crowdfunding (in 2016, it was 3%). Throughout the year, Beesfund carried out 11 offerings, with an average of 140 investors, from a total of 8,000 registered investors, of which a quarter have invested. Most of them actively follow the development of the company, some providing their advice, although the amounts invested do not exceed several hundred zlotys (under ).
Following further successful campaigns, Beesfund creators encouraged entrepreneurs: "Absolutely crucial is the full commitment of the project's creator in its promotion, spreading information, encouraging support, and sharing links to the project among friends of friends."
Developing the investors' network In November 2017, Beesfund carried out its 20th offering — the startup company City Inspire sought to acquire PLN 400,000 (). At that point, all emissions on the platform, were worth a total of PLN 18M (). All issuers remained on the market, and the first ones achieved their business goals. Increasingly joining the offerings are companies already backed by venture capital funds, to collect further financing from the community. One example is ACR Systems, with an initial PLN 1.5M () investment by the SpeedUp Venture Capital Group of Poznań.
In December 2017, Beesfund CEO estimated that the Polish equity crowdfunding market was worth approximately PLN 20M (), with the option of increasing to PLN 80M (), up to PLN 300M (), provided that the value limits for public securities issues were soon to be raised.
Further growth In July 2018, Beesfund's database had 6,800 registered investors. Throughout 2018, Beesfund carried out issues of shares of 13 companies that collected a total of PLN 4.6M (). 16 projects were fully funded. By May 2019, the platform had already 21,300 registered users, and carried out over 40 issuances, which collected a total of over PLN 23M (). In August 2019, in 53 issues on the Beesfund platform, with the participation of 23,500 investors, a total of PLN 28M () was collected.
Between January and June 2019 alone, Beesfund issuers carried out 16 offerings, for a total amount of PLN 14.3M (), in 18,252 payments, made by 14,998 active investors, including 16,913 new investors. In August 2019, the total amount of funds raised on Beesfund exceeded PLN 30M (). By the end of 2019, Beesfund will issue 40 offerings.
Characteristics of the platform Beesfund is one of the first crowdfunding platforms in Central and Eastern Europe, operating in the model of selling shares of joint-stock companies. Companies that issue shares on Beesfund are able to build an investor community around their ideas, and run campaigns to promote the offerings.
In open public equity-crowdfunding issuances, the legally available amount for Polish entities is currently . The issuer is not obliged to issue an issue prospectus or investment memorandum, which is why Beesfund is dominated by companies with a ready business model that depends on the dispersion of capital and shareholders. Thanks to the investor community, the platform acquires capital, while the issuer must transform into a joint-stock company, or limited joint-stock company, which prepares the company for its entry onto the capital market, including NewConnect and the Warsaw Stock Exchange.
At the company's initial stage of development, it is difficult to estimate results. Therefore, an important factor in the selection of companies for the offering is their market potential, business plan, assessment of the international business potential, as well as the founders themselves, and their previous successes. Every successful issuance on Beesfund is the result of a careful assessment of the investor community, hence the unsuccessful offerings are likely to precede a company closure. In October 2018, of the five companies that did not raise funds on Beesfund, only one operated.
The course of offerings To collect the amount set by a company, its owners must advertise their idea to convince the investor community. The offering alone acts as a free verification of business plans. Beesfund creators want its offerings to be associated with an emotional charge — so far, the platform issued shares of sports clubs, alcohol manufacturers, and video game producers. In addition to issuing shares, Beesfund also provides tax and legal advice for issuers, transforms legal form of their businesses.
The fact of interest by several dozen or several hundred shareholders helps in obtaining a bank loan for development and may affect the involvement of potential strategic investors. It may also be a way of an incentive program for employees. In turn, the person purchasing the company's shares or bonds gains the right to dividend or the sale of shares (confirmed by a paper certificate). Currently, small transactions can only take place between shareholders because Beesfund issuers do not run public companies. Unless the majority of the issuer's shares were taken up by a large investor and introduced to the public market. Beesfund users can also make payments using bitcoins. Failure to meet the financial goal is not related to the failure of the project (the "you-take-what-you-collect" model).
However, not all crowdfunding equity issues of companies end with the collection of all planned capital. The crucial cause may be the lack of human resources for conducting an effective campaign, too few people convinced to invest, or the lack of an idea for effective convincing investors.
The shareholders' community In addition to company financing, the value of equity crowdfunding is the community itself, micro investors ready to entrust their money to a group of people with a business idea. Investors hope for a return on investment in the future, the first and potentially subsequent ones, and as a result, an interest in the company developing dynamically and consistently. A properly managed community with such motivation is substantive support for the board, a source of valuable contacts, and a group of ambassadors who can help solve problems of the organization.