Guillermo Cañedo de la Bárcena

Guillermo Cañedo de la Bárcena (June 4, 1920 – January 20, 1997) was a Mexican entrepreneur, football manager, and television executive.

Cañedo was President of Club Atlético Zacatepec from 1954 to 1961; President of Club América from 1961 to 1981; President of the Mexican Football Federation from 1960 to 1970; and President of the (OTI) from 1971 to 1997.

Cañedo was the President of the organizing committee for the 1970 and 1986 FIFA World Cups.

In 1993, he was awarded the Olympic Order by the International Olympic Committee (IOC); and in 1998, he received the FIFA Order of Merit posthumous by FIFA.

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