Since 2000, the CBC has aired an annual special Hockey Day in Canada broadcast to celebrate the game in Canada. The broadcast includes hockey-related features all afternoon, leading up to a tripleheader of NHL action featuring the seven Canadian teams (Calgary Flames, Edmonton Oilers, Montreal Canadiens, Ottawa Senators, Toronto Maple Leafs, Vancouver Canucks, Winnipeg Jets). One exception was the 2008 edition that featured four games including two American teams (Detroit and Colorado) along with the six Canadian teams; this was due to the NHL's schedule format at the time, as there was no inter-conference games between Canadian teams. Lead commentators, Don Cherry and Ron MacLean broadcast from a remote area. The broadcast includes live broadcast segments from smaller communities right across the country and features panel discussions on issues facing "Canada's game" at both the minor and pro levels. The day is usually in mid-February, but was broadcast in early January in 2002 and 2006 due to the 2002 Winter Olympics and 2006 Winter Olympics, respectively; the 2007 event was also held in January (January 13), though no sporting events key to Canada were scheduled.
For years, all playoff games involving Canadian teams were aired by the CBC, though not always on a national basis. From 2009 through 2014, rights to individual series were instead picked using a draft-like setup; in the first round, CBC first, second, fourth, and sixth selections among opening round series, and TSN had the third, fifth, seventh, and eighth selections. CBC tended to select series involving at least one Canadian team and series involving teams with strong Canadian fanbases (such as Boston, Buffalo, Detroit, and Pittsburgh); as a result of this arrangement, if more than two Canadian teams qualified for the playoffs, it was likely that at least one series involving a Canadian team would be broadcast by TSN.
In the U.S., the NHL's deal with ABC and ESPN expired at the end of the 2003–04 season. Prior to the start of the 2004–05 season, the league made agreements with NBC and ESPN, with the former replacing ABC as the NHL's network television partner. But after the 2004–05 NHL lockout cancelled the season, ESPN opted out of its deal, leaving the league without a cable partner. Comcast then agreed to air games on its OLN network starting in 2005, which was renamed Versus one season later.
Year-by-year breakdown
2000 In August 1998, ABC, ESPN and ESPN2 signed a five-year television deal with the NHL, worth a total of approximately US$600 million (or $120 million per year). The $120 million per year that ABC and ESPN paid for rights dwarfed the $5.5 million that the NHL received from American national broadcasts in the 1991–92 season. As previously mentioned, as was the case with the 1992–1994 deal, ABC's subsequent NHL coverage was in reality, made up of time–buys from ESPN. This was noted in copyright beds at the conclusion of the telecasts, i.e. "The preceding program has been paid for by ESPN, Inc." ESPN then signed a similar television rights contract in 2002 so it could produce and broadcast National Basketball Association games on ABC.
Beginning in 1999–2000 season, ESPN was permitted two exclusive telecasts per team per season. When ESPN started broadcasting NBA games on Wednesday and Friday nights in 2002, the weekly hockey broadcasts were moved to Thursday and the broadcasts renamed to Thursday Night Hockey.
ABC also televised the National Hockey League All-Star Game and games 3–7 of the Stanley Cup Finals in prime time. In the league's previous broadcast television deal with Fox, the network split coverage of the Stanley Cup Finals with ESPN. Games one, five and seven were usually scheduled to be televised by Fox; games two, three, four and sox by ESPN. However, from 1995 to 1998, the Finals were all four-game sweeps; 1999 ended in six games. The consequence was that – except for 1995, when Fox did televise game four – the decisive game was never on network television.
2002 From its debut in 1992 until the 2001–02 NHL season, weekly regular-season games were broadcast on Sundays (between NFL and baseball seasons), Wednesdays, and Fridays, and were titled Sunday/Wednesday/Friday Night Hockey. Prior to 1999, these telecasts were non-exclusive, meaning they were blacked out in the regions of the competing teams, and an alternate game was shown in these affected areas.
From 1998–99 until 2001–02, Sportsnet aired Labatt Blue Tuesday Night Hockey weekly during the regular season, and covered first-round playoff series that did not feature Canadian teams. The network's first live event was an opening night match between the Philadelphia Flyers and New York Rangers. Jim Hughson and Craig Simpson served as the lead broadcast team. Kevin Quinn and Ryan Walter served as the secondary team. Darren Dreger as the studio host and Greg Millen (1998–1999), joined by other personalities such as Nick Kypreos (1998–2002), and Mike Keenan (1999–2000).
HDnet's coverage began in the 2001–02 season with a 65-game schedule."NHL in HD" Coverage Begins on HDNet Oct. 4 HDNet produced broadcasts in conjunction with several Fox Sports Net regional outlets, sharing audio and graphics with FSN's standard definition production units. NHL on HDNet prototypically, aired on Tuesday and Friday nights during its early years.
2003 TSN's most recent period as national rightsholder lasted from 2002 to 2014. During this period, TSN usually televised three or four games per week during the regular season, with its flagship broadcast, Wednesday Night Hockey, airing on Wednesdays.
TSN began airing Toronto Maple Leafs games regionally, presented by Molson as Molson Canadian Leafs Hockey, in the 1998–99 season, when they first lost the national contract. The package was originally for 30 games, but reduced to 17 once TSN re-acquired the national rights in 2002. Ten of those games were ones that TSN acquired from the NHL to air nationally. The other seven, TSN acquired from the Maple Leafs as regional games. However, TSN eventually came to an agreement with the other five Canadian clubs to air these games nationally. Play by play of the regional Leafs games was originally handled by Joe Bowen and Harry Neale, with Glenn Healy serving as ice-level reporter. When TSN re-acquired the national cable rights to the NHL in 2002, Pierre McGuire was hired as its lead hockey analyst. After the 2011 NHL Draft, it was announced McGuire had taken a full-time position as a reporter for NBC Sports, effective as of the 2011–12 season. Pierre still makes occasional appearances as an analyst during TSN's hockey coverage and on TSN Radio.
In 2003, the Montreal Canadiens announced a deal to license its French-language broadcast rights for all of its preseason, season, and playoff games to RDS. This was controversial as it threatened the longest-running television show in Quebec, Radio-Canada's La Soirée du hockey. Days later, an agreement was reached whereby RDS and Radio-Canada would simultaneously broadcast Canadiens games on Saturday nights, saving the show. Within the province of Quebec, this arrangement stopped after the 2003–04 NHL season, and French-language Canadiens broadcasts now air only on RDS. Simulcasted coverage continued in regions that do not receive RDS on analog TV (all of Canada south/west of the Ottawa Region) on Radio-Canada until the 2006–07 NHL season. In addition to Canadiens games, RDS also televised a smaller package of Ottawa Senators games, which appear on either RDS or RDS Info as well as other games. RDS also had the French-language rights to the Stanley Cup playoffs and Finals through 2014, regardless of which teams participated.
The NHL game broadcasts formerly varied in name depending on the day of the week. Saturday games were known as Le Hockey du Samedi Soir Coors Light (Coors Light Saturday Night Hockey). Tuesday games were known as Les Méchants Mardis Molson-Ex while all of the other day or night games were known as Le Hockey Subway des Canadiens (Subway Canadiens Hockey). NHL telecasts not involving the Canadiens were simply titled Le hockey Bud Light de la LNH (Bud Light NHL Hockey). Since 2014, games have been known as Le hockey des Canadiens (Bell/Coca-Cola/McDonald's). (Bell/Coca-Cola/McDonald's Canadiens Hockey). The sponsor affiliations change from time to time.
2003 was the only year that ABC broadcast both the NBA and the Stanley Cup Final that involved teams from one city in the same year, as both the New Jersey Nets and the New Jersey Devils were in their respective league's finals. During ABC's broadcast of game three between the San Antonio Spurs and the Nets in New Jersey on June 8, Brad Nessler, Tom Tolbert and Bill Walton said that ABC was in a unique situation getting ready for both that game and game seven of the Stanley Cup Final between the Devils and the Mighty Ducks of Anaheim the following night, also at Continental Airlines Arena. Gary Thorne, Bill Clement and John Davidson mentioned this the following night, and thanked Nessler, Tolbert and Walton for promoting ABC's broadcast of game seven of the Stanley Cup Final.
2004 In May 2004, NBC reached an agreement with the NHL to broadcast a slate of regular season games and the Stanley Cup Finals. The plan called for NBC to air at least six weeks of regular season games (three regional games each week) on Saturday afternoons. In addition, NBC was to show one or two playoff games per weekend during the playoffs. Between two and five games from the Stanley Cup Final would air in prime time (OLN/Versus received the other two as part of its package). NBC's primary game each week, as well as the Stanley Cup Finals, would air in high definition.
Unlike previous network television deals with the NHL (like Fox, which had the rights from 1994 to 1999 and ABC, which had the rights from 1999 to 2004), NBC paid no upfront rights fee, instead splitting advertising revenue with the league after meeting its own production and distribution costs. On the other hand, the league avoided the arrangement some minor sports leagues have, in which they pay networks for broadcast time and produce their own telecasts, but keep any advertising revenue.
The last time NBC Sports entered a television deal which did not require it to pay any rights fees was in 1994–1995, when the division was involved in the Major League Baseball joint venture called "The Baseball Network." To a lesser extent, NBC also had a similar sort of revenue-sharing agreement with the Arena Football League and, because of their ownership in the XFL, also paid no rights fees for airing that league.
Following the 2003–04 season, ESPN was only willing to renew its contract for two additional years at $60 million per year. ABC refused to televise the Stanley Cup Final in prime time, suggesting that the Finals games it would telecast be played on weekend afternoons (including a potential Game 7). Disney executives later conceded that they overpaid for the 1999–2004 deal, so the company's offer to renew the television rights was lower in 2004.
2005 Before the 2004–05 lockout, the NHL had reached two separate deals with NBC (who would replace ABC as the NHL's American national broadcast television partner) and ESPN. ESPN offered the NHL $60 million for about 40 games (only fifteen of which would be during the regular season), all on ESPN2, with presumably, only some midweek playoff games, the first two games of the Stanley Cup Final and the All-Star Game airing on ESPN.