On December 7, 2005, NASCAR signed a new eight-year broadcast deal effective with the 2007 season, and valued at $4.48 billion, with Fox and Speed Channel, which would also share event rights with Disney-owned ABC, ESPN and ESPN2, as well as TNT. The rights would be divided as follows: Fox became the exclusive broadcaster of the Daytona 500 and also hold the rights to the first thirteen points paying races. In addition, the network carried the Sprint Unlimited and two Truck Series races (the network aired the Kroger 250 from Martinsville Speedway, and the Ohio 250 at Mansfield Motorsports Park in 2007; and the Kroger 250 from Martinsville, as well as the San Bernardino County 200 at Auto Club Speedway, in both 2008 and 2009). Fox did not air any races of what is now the Gander Outdoors Truck Series from 2010 to 2013, with all 25 races instead airing on Speed. Fox's 2011 coverage ended with the STP 400 at Kansas Speedway. TNT carried six NASCAR Cup Series races during the month of June and the first half of July, including the Coke Zero 400 at Daytona. In 2013, in particular, the network aired Pocono Raceway, Michigan International Speedway, Sonoma Raceway, Kentucky Speedway, the Coke Zero 400, and New Hampshire Motor Speedway. ESPN and ABC (through the ESPN on ABC arrangement) carried the final seventeen NASCAR Cup Series races from the Brickyard 400 through the end of the season, with the NASCAR Chase races airing on ABC (until 2010, when ESPN took over most of the coverage, leaving ABC with the last 3 Saturday night races in their broadcasting period). The entire Nationwide season was aired primarily on ESPN2 and ESPN, with selected races on ABC, NASCAR returned to ESPN airing the first six races including Daytona, Atlanta, Las Vegas, and ESPN2 carrying Phoenix to Michigan. Speed/Fox Sports 1 carried the Budweiser Duel races and the Sprint All-Star Race, as well as the entire Camping World Truck Series season, except for the 2 races carried each year by Fox from 2007 to 2009. After the 2009 season, all the Truck races aired on Speed/FS1 – with the exception of the 2014 Talladega race, which aired on Fox.
Year-by-year summary 2010 Fox Sports, their corporate sibling Speed, TNT, and ESPN/ABC are in the fourth year of a seven-year television contract scheduled to expire after the 2014 season. Showtime is going to show a highlights show for the first time.
Fox - Fox Sports broadcast the first 13 races, including the Budweiser Shootout, the 52nd Daytona 500, and the Coca-Cola 600. With Dover moving to mid-May, Fox ended their coverage with the 51st Coca-Cola 600. The Sprint All-Star Race XXVI along with the Gatorade Duels, practice sessions, and all qualifying and practice sessions (except for Daytona qualifying, which aired on Fox) were all broadcast on Speed. The network's Gopher Cam mascot, Digger, returned for on-screen displays. TNT - Time Warner's Turner Sports division (through TNT) broadcast the next six races, including the Coke Zero 400 at Daytona in its limited commercial interruption wide open coverage format. That race will also be telecast in 3-D on both NASCAR.com and DirecTV. TNT's coverage will begin with the June Pocono race and end with Chicagoland. Qualifying and practice sessions will remain on Speed. Adam Alexander will be the new lead announcer, with Lindsay Czarniak hosting pre-and-post-race shows, replacing Bill Weber and Marc Fein respectively. ESPN/ABC - ESPN carried the remaining races, beginning with the Brickyard 400. ABC, which formerly carried the last 11 races of the season, will carry the Saturday night races in Bristol, Richmond, and Charlotte. Although previously races could not be moved from ABC to ESPN, early start times and ABC's plans to expand its Sunday morning political shows meant that NASCAR had to allow most Chase races to move to ESPN. This was met from criticism from most of ABC's southern-based affiliates, who had originally counted on NASCAR on those Sundays for ratings gains against the NFL. Most qualifying sessions will air on ESPN2, practice sessions and some qualifying will be shared by SPEED and ESPN2. Qualifying for the Pep Boys Auto 500 and AMP Energy 500 aired on Speed because they are Saturday afternoon sessions during the college football season. Additionally, Jerry Punch was replaced in the play-by-play position by Marty Reid; Punch returned to the pits where he worked at ESPN until 2000.
Showtime - CBS-owned pay cable premium service Showtime carried a weekly one-hour highlight show titled Inside NASCAR every Wednesday at 10 pm ET/PT, with the series premiere on February 10. Chris Myers, who also hosts FOX's NASCAR coverage, will serve as host, joined by SPEED's Randy Pemberton & Michael Waltrip, and ESPN's Brad Daugherty, with the shows taping at the NASCAR Hall of Fame Studio 43. 38 episodes are planned, covering the season.
In NASCAR on ESPNs advertising campaign, their slogan was "Feel your heart race", a slogan which had already been trademarked by Kyle Petty's Victory Junction Gang. The latter's advertising also appeared on ESPN-carried races. This was changed to "Cause it's Racing" in 2010 and "Nothing Beats First Place" in 2011 and 2012.
During ESPN's broadcasts since 2010, several improvements were made, including reduction in technology. There were also changes in announcing and pit reporters, most notably the moving Dr. Jerry Punch to pit road and IndyCar and occasional Nationwide Series lead announcer Marty Reid to lead broadcaster for the majority of NASCAR broadcasts beginning in 2010, including the Sprint Cup races. Sponsorship by non-NASCAR sponsors was also reduced. Allen Bestwick, formerly the lap-by-lap announcer for NBC's NASCAR coverage from 2001 to 2004, took over as lead broadcaster for Sprint Cup Series races in 2011.
Once the Chase for the Sprint Cup began and even in the races leading up to the Chase, ESPN often shifted its focus to the drivers in the Chase, in particular Jimmie Johnson. Often if a driver not in the Chase was leading and was passed for the lead by a Chase driver, he was not spoken of again for the rest of the broadcast. Case in point: in the November 2009 race in Texas, the vast majority of the broadcast was spent talking about Jimmie Johnson despite the fact he crashed on lap 3 and finished 38th. This was a fear of many once the Chase was introduced.
Finally, in 2010 ESPN, with the consent of NASCAR, changed the networks that races were broadcast on. While the final eleven races of the season were broadcast on ABC from 2007 to 2009, all Sprint Cup races except for the three Saturday Night races in ESPN's portion of the schedule were switched to ESPN (the Bristol night race, previously on ESPN, was moved to ABC). This left only 3 races on over-the-air broadcasters for the last two-thirds of the NASCAR season. This, combined with the moving of the Brickyard 400, arguably NASCAR's second biggest race to ESPN, angered fans and sponsors.
Due to ESPN's various sports commitments, there were several interferences with NASCAR broadcasts. This was especially true once college football season started, when Nationwide Series races would often follow an early college football game. The broadcast start had also been delayed by the Little League World Series and ATP tennis. Many times (at least 15 as of 2010), NASCAR Countdown and even the start of the race were moved to ESPN Classic or, later, ESPNews. Due to contractual agreements with Turner, ESPN could not put broadcasts with ESPN3.com, another fact that angered fans. However, in 2011 an agreement was reached letting ESPN put all NASCAR programming on WatchESPN.
In 2010, because of the movement of the Chase races to ESPN and the earlier standardized 1:00 PM ET start times instituted by NASCAR, ESPN moved NASCAR Countdown to ESPN2 for all Chase races starting at 1:00 PM ET to avoid shortening or moving its Sunday NFL Countdown program. Viewers had to switch to the race at 1:00 PM ET from ESPN2 to ESPN. The next year, NASCAR moved the Chase races to later times (2:00 ET, then 3:00 ET for the final three races; Martinsville maintained a 1:30 PM ET starting time because, at the time, that track lacked lights and the grandstands cast long shadows over the racing surface in the late afternoon).
2011 From the 2011 Budweiser Shootout to 2015, Fox used the NFL on Fox theme song in NASCAR telecasts. In addition, country superstar Dierks Bentley unveiled a new version of his hit song "Sideways", with new lyrics referencing NASCAR – which is played during the introduction of the pre-race show. "Sideways" was phased out entirely with the 2013 Sprint Unlimited telecast, with the Fox NFL theme music being used full-time. In addition, a new CGI introduction sequence, produced by Blur Studio, made its debut.
In 2011, Pizza Hut became the presenting sponsor of the pre-race show on Fox. In addition, the first segment of the telecast was moved from the hotel to a tented facility either trackside or in the infield, depending on the venue. The idea was to build a crowd around the production of the segment; this has similarities to Fox's own NFL pregame show in 2006, as well as the College GameDay football and basketball shows on ESPN.
2012 In 2012, John Roberts filled in for Chris Myers as host for the Budweiser Shootout and the Daytona 500, as Myers was on bereavement leave following his son's death in a motorcycle accident. For the 2014 Sprint Unlimited, Michael Waltrip filled in for Darrell, who was undergoing gallbladder surgery; for Daytona 500 Practice and Pole Qualifying, the position was filled by Phil Parsons. Darrell Waltrip returned for the Budweiser Duels. In 2016, Jeff Gordon replaced McReynolds in the booth while McReynolds was reassigned as the rules and technical analyst, replacing Andy Petree.
In October 2012, NASCAR extended its contract with Fox Sports through 2022, which allowed Fox the online streaming rights for its event telecasts; the Fox Sports contract also retains coverage of the first 13 races of the Monster Energy NASCAR Cup Series and exclusive coverage of the Daytona 500. On August 1, 2013, Fox Sports extended its contract by two additional years through 2024, due to NASCAR's contract with NBC Sports running through that same time, and acquired the rights to the first 16 races of the NASCAR Cup Series season, as well as the first 14 Xfinity (formerly Nationwide) Series events. As a result, Fox will broadcast the races it already covers, as well as all of the events held in June, which include the events at Pocono and Michigan with coverage ending with the Toyota/Save Mart 350 at Sonoma. Fox had previously held rights to these three races under its initial 2001–06 contract.
Under the current deal: Fox broadcasts ten points races over the air, including the Daytona 500. Fox Sports 1 carries several other events, including the Busch Clash, Bluegreen Vacations Duel, the NASCAR All-Star Race and six points-paying races, plus the first half of the Xfinity Series season (with the exception of the more prestigious races, which instead aired on Fox from 2015 to 2018, when they were moved to FS1). NBC will broadcast seven races over the air including some races in the NASCAR playoffs, with the other races in this part of the season being aired on NBCSN. NBC also airs the remaining races in the Xfinity Series. Playoff races on NBC are a lead in to NBC Sunday Night Football (after local news and NBC Nightly News). The Gander Outdoors Truck Series remains exclusively on Fox Sports 1, with selected races airing on Fox. Starting in 2013, Spanish-language network Fox Deportes airs select NASCAR Cup races either live or delayed.Fox Deportes to broadcast NASCAR Cup races in Spanish - Sporting News, 20 August 2012
2013