The Bronswik Affair () is a 1978 Canadian short film, directed by Robert Awad and André Leduc for the National Film Board of Canada.Michel Coulombe and Marcel Jean, Le dictionnaire du cinéma québécois. Boréal, 1988. p. 19.
Summary The animated mockumentary satirizes advertising and marketingWorldCat.org through the story of Bronswik, a fictional television manufacturer that features special technology designed to neutralize viewers' resistance to advertising pitches. This leads to a frenzied addiction to consumerism,MUBI sparking a political and social crisis."Short Film Reviews: L'Affaire Bronswik". Cinema Canada, March 1979. pp. 38-39.
Production The film had a budget of $106,618 ().
Awards 29th Canadian Film Awards, Toronto: Best Theatrical Short Film, 1978Maria Topalovich, And the Genie Goes To...: Celebrating 50 Years of the Canadian Film Awards. Stoddart Publishing, 2000. . pp. 121-124. Chicago International Film Festival, Chicago: Silver Plaque, 1978 Linz International Short Film Festival, Linz: Third Prize, Most Humoristic Film, 1978 International Festival of Short and Documentary Films, Lille: COLIOP Award (Comité Lillois d'opinion publique), 1978 Yorkton Film Festival, Yorkton: Golden Sheaf Award, Best Humour Film, 1979 New York International Film & Television Festival, New York: Bronze Medal, 1980 Golden Gate International Film Festival, San Francisco: Certificate for Remarkable Direction, Short film for commercial distribution, 1979 Melbourne Film Festival, Melbourne: Diploma of Merit, 1979 Columbus International Film & Animation Festival, Columbus, Ohio: Chris Statuette, Commerce and Industry, 1980
See also Media manipulation Television studies Product placement
References
Works cited
External links
's official NFB channel