WGCM (1240 AM) is radio station licensed to Gulfport, Mississippi. It airs an Rhythmic format and is owned by Lisa Stiglets and Elizabeth McQueen, through licensee JLE, Incorporated.AM Query Results: WGCM, fcc.gov. Retrieved July 12, 2019.
History WGCM began broadcasting in 1928 and was owned by Gulf Coast Music Co.History Cards for WGCM, fcc.gov. Retrieved July 12, 2019. It briefly broadcast at 1350 kHz, before its frequency was changed to 1210 kHz later in 1928. Its frequency was changed to 1240 kHz in March 1941, as a result of the North American Regional Broadcasting Agreement. By 1944, WGCM had become an affiliate of the Blue Network, which would become the American Broadcasting Company in 1945.Broadcasting Yearbook 1944, Broadcasting, 1944. p. 114. Retrieved July 12, 2019.
In 1980, its call sign was changed to WTAM. The station aired an urban contemporary format as WTAM."Urban/Black", Billboard. November 13, 1982. p. 25. Retrieved July 12, 2019."Vox Jox", Billboard. February 9, 1985. p. 19. Retrieved July 12, 2019. Its call sign was changed back to WGCM in 1987, and it adopted a country music format.Broadcasting/Cablecasting Yearbook 1988, Broadcasting/Cablecasting, 1988. p. B-157. Retrieved July 12, 2019. By 1990, the station had adopted to an adult standards format.Unmacht, Robert (1990). The M Street Radio Directory. p. 209. Retrieved July 12, 2019. By 1994, it had switched to a sports format."Elsewhere", The M Street Journal. Vol. 11, No. 29. July 20, 1994. p. 6. Retrieved July 12, 2019. In 1995, it adopted a classic country format."Format Changes & Updates", The M Street Journal. Vol. 12, No. 42. October 18, 1995. p. 1. Retrieved July 12, 2019.Taylor, Chuck. "Vox Jox", Billboard. November 4, 1995. p. 104. Retrieved July 13, 2019.Broadcasting & Cable Yearbook 1996, Broadcasting & Cable, 1996. p. B-233. Retrieved July 13, 2019. In 2016, the station began to be simulcast on a translator at 100.9 MHz, and it adopted an oldies format branded "Cruisin' WGCM"."FM Facilities Report", VHF-UHF Digest. April 2016. p. 19. Retrieved July 13, 2019.Heinen, Wayne (2016). The National Radio Club's AM Radio Log. 37th Edition. National Radio Club Publications. p. 115. Retrieved July 13, 2019.
In October 2025, the station dropped the Oldies format and picked up the Rhythmic Throwbacks format that previously aired on the HD3 subchannel of WZKX. At the same time, "Cruisin' Oldies" has moved online.
Translator WGCM is also heard at 100.9 MHz, through a translator in Gulfport, Mississippi.
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