Mufti is an Indian men's clothing brand founded by Kamal Khushlani in 1998. It manufactures shirts, jeans, t-shirts, sweatshirts, sweaters, joggers, blazers and jackets. It is owned and managed by Credo Brands Marketing Limited. It owns 1,400 multi brand outlets and 120 large format stores.
History The company was started with a ₹10,000 loan from Khushlani's maternal aunt. In 2014, Bennett, Coleman & Co. Ltd. and some of Khushlani's friends owned a 35 per cent stake and Khushlani holds a 65 per cent stake in the company.
Mufti expanded into the footwear in December 2018. In 2018, the brand announced it will be expanding its product portfolio by focusing on athleisure clothing and accessories. In July 2018, Mufti signed Kartik Aaryan as a brand ambassador.
Awards Year Award(s) Awarding organisation Result Ref. 2012 Retail Icon of India Asia Retail Congress 2015 Brand of the Year in Men's Casual Wear at APEX awards Clothing Manufacturers Association of India 2019 Customer Loyalty Initiative of the Year AwardIndian Retail Awards 2019 Retailer of the Year ET Now, Asia Retail Congress, Global Brand Excellence Awards
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Retail is in an era of digital boom: Kamal Khushlani, Mufti Mufti: Successfully balancing the demand-supply paradigm of the dynamic menswear market