"(Not) The Love of My Life" is a song by Malaysian singer-songwriter Yuna, released as the fourth single from her fourth international album (her seventh overall), Rouge. The song was co-written by Yuna, Alexandra Govere and Robin Hannibal and released on August 22, 2019 by Verve Forecast Records.Yuna Gives Us Bollywood Glamour In '(Not) The Love Of My Life' Soulbounce (August 22, 2019). Retrieved on August 24, 2019.Yuna Tampil Elemen Tradisional India Dalam Video Muzik Terbaru Suara TV (23 August 2019). Retrieved on August 24, 2019. It samples the 1981 song, "Mensaje De Dios (Message from God)" by jazz pianist Rodney Franklin.
Music video
The official video for "(Not) The Love of My Life" was premiered on Yuna's official YouTube and Vevo account on 22 August 2019. The video features Bollywood-theme with Yuna herself served as a director.Afiq Ariffin (23 August 2019). Yuna pakai persalinan kaum India dalam video muzik terbaharunya Astro Awani. Retrieved on 23 August 2019. In the video, Yuna wears Indian costumes and traditional folk jewelry from head to toe.Shaad D'Souza (August 22, 2019). Watch Yuna's gorgeous, self-directed video for "(Not) The Love of My Life" The Fader. Retrieved on August 23, 2019. The video also marks Yuna's second collaboration with Indian traditional choreographer, Harshini Sukumaran after "Forevermore".Kamaruddin Razal (23 August 2019). Cantik! Yuna Sarung Busana Kaum India Dalam Muzik Video Terbaru! Astro Gempak. Retrieved on August 24, 2019.
Critical reception In a retrospective review of Rouge, Skylar de Paul from The Daily Californian said: "(Not) The Love of My Life" continues following Yuna's emotional growth. Each lyric is enunciated like spoken word, showing she wants to make her message clear: The person she's singing to is not really "the one"". Adriane Pontecorvo from PopMatters described the song "has gorgeous color to its melody, in no small part due to Yuna's dulcet scorn".
Release history CountryDateFormatLabelMalaysia22 August 2019Digital downloadDigital streamingVerve Forecast Records
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