PebblePost is a New York-based marketing technology company founded by Lewis Gersh, Tom Gibbons and Robert Victor in 2014. The company invented a marketing channel called Programmatic Direct Mail, which takes online web browsing intent data to send relevant direct mail. PebblePost was selected for The ARF's First Innovators A-List and named in the 2016 list of the 100 Most Exciting Startups.
History The company was founded by Lewis Gersh, Tom Gibbons and Robert Victor in 2014 and is headquartered in New York. September 27, 2018 Gersh has stated that at first the company had trouble finding support and was "mostly kicked to the curb with it" March 23, 2017 but the founders persisted, raising a successful seed round followed by the release of their Programmatic Direct Mail technology platform. July 13, 2016
In 2018 PebblePost gathered support and funds from Advance Venture Partners, Capital One Growth Ventures and other investors to close out the company's Series C round, which totaled $31 million. November 29, 2018 August 21, 2018 PebblePost has also received funding from RRE, Greycroft, Tribeca Venture Partners, and other investors in digital media. November 29, 2018
The company has filed for a number of various utility patents on the manufacturing of privacy complaint, targeted direct mail, which are pending for their digital-to-direct mail technology. May 16, 2016 October 3, 2016 In addition, PebblePost was granted the trademark for “Programmatic Direct Mail” on March 22, 2016. June 22, 2015 PebblePost currently has approximately 51-200 employees and is headquartered in the NoHo neighborhood of New York City.PebblePost Google Maps
Functions PebblePost is a digital-to-direct mail marketing platform that provides brands with a medium to reach shoppers at home with highly targeted mail. PebblePost operates by using clickstream data from brand's website visitors to help brands determine which customers are most likely to be interested in certain products at a given time, and then sends branded mail to them within 12–24 hours every day. January 20, 2016 September 27, 2018
Reception PebblePost received positive reception with the release of the Programmatic Direct Mail platform, signing over 100 brand partners as well as a listing in ARF's First Innovators A-List. March 3, 2016 PebblePost was also included in another list of "Most Exciting Startups in New York" by the Berlin-based business magazine The Hundert, which included Business Insider's Henry Blodget and Karl-Theodor zu Guttenberg, chairman of Spitzer Partners as judges. December 8, 2016
Programmatic Direct Mail has been recognized by the United States Postal Service as part of "the next generation of direct mail". Business Wire praised PebblePost as the first company to unite the power of digital advertising and the performance of physical mail. Forbes Magazine noted PebblePost's fast growth and expansion in its ventures. Kimberly Collins of the website ClickZ featured PebblePost in its "Martech Company of the Week", calling it "one technology that might be cutting through the noise."
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