"Violeta" () is a song recorded by South Korean–Japanese girl group Iz*One, released on April 1, 2019 by Off the Record Entertainment as the lead single from their second extended play (EP) Heart*Iz.
Composition "Violeta" is a pop track with tropical house beats and a future bass intro, inspired by the story "The Happy Prince" lyrically. It is described by Jeff Benjamin of Billboard as having "a color and floral theme as the ladies try to conjure and coax a lover into opening up to them like a flower on the verge of blooming". It offers a more uptempo and choreography-focused than the previous Korean song "La Vie en Rose". Jack Wannan of LWOS Life praised the song as "[an] amazing production".
Commercial performance In South Korea the song peaked at number 18. On the K-Pop Hot 100 the song peaked at number five making it the group's highest charting song on the chart. On the US World chart the song peaked at number 8 becoming their second top 10 hit. Despite being a Korean single the song was successful in Japan too peaking at number 13 on the Billboard Japan Hot 100.
Music video The music video for "Violeta" was released on April 1, 2019. Directed by Digipedi, the video gives a "vibrant and nature-themed imagery [...] featuring meadow flowers, glowing prisms, splashing water and more aesthetically pleasing designs".
As at March 22, 2021, the music video achieves more than 70 million views. Off the Record released a special video in commemoration of achieving 40 million views.
Personnel Credits adapted from the liner notes of Heart*Iz.
Iz*One – primary vocals Choi Hyun-joon – composer, lyrics, vocal direction Kim Seung-soo – composer, lyrics Park Seul-gi – arrangement, computer programming, instrument Kim So-ri – chorus
Kim Min-hee – recording engineer Choi Hyun-jun – vocal editing Mr. Cho – mixing engineer Kwon Nam-woo – mastering engineer
Charts Chart (2019) Peak position Japan (Japan Hot 100) 13 South Korea (Gaon) 18 South Korea (K-pop Hot 100) 5 US World Digital Songs (Billboard) 8
Accolades Music program wins Program Date M Countdown (Mnet) April 11, 2019 April 18, 2019 The Show (SBS M) April 9, 2019 April 16, 2019 Show Champion (MBC M) April 10, 2019 April 17, 2019 Music Bank (KBS) April 12, 2019
See also List of M Countdown Chart winners (2019)
References