This is a timeline of the former British television broadcaster Associated Television (ATV). It provided the ITV service for London at weekends and the Midlands on weekdays from 1955 to 1968, and for the Midlands all week from 1968 to 1982.

1950s 1954 26 October – The Independent Television Authority (ITA) awards franchises for the weekend service in London and the weekday service in the Midlands to the Associated Broadcasting Development Company (ABDC).

1955 25 May – After ABDC has merged with the Incorporated Television Programme Company to form the Associated Broadcasting Company (ABC), the two franchise licences are issued to ABC. 24 September – Two days after the launch of ITV, the Associated Broadcasting Company launches its weekend service for the London area. 8 October – After legal action from the Associated British Picture Corporation (ABPC), who already use the ABC brand for their cinemas and wish to use it for their television service, the Associated Broadcasting Company is renamed "Associated TeleVision" (ATV).

1956 17 February – ATV launches its Midlands service, operating on weekdays with ABPC's ABC providing the weekend programmes. ATV's London service is renamed ATV London. 7 May – The first broadcast of ATV Midlands News takes place. It is a short daily summary of regional news with stories often sourced directly from the Birmingham Evening Despatch, a local newspaper.ATV Today – A Midland Montage , transdiffusion.org Film footage is later added with footage shot by Birmingham Commercial Films.

1957 No events.

1958 ATV Midlands News is supplemented by the launch of Midland Montage, a weekly topical magazine programme. May – ATV purchases the Elstree Studios so that it can continue to shoot ITC productions on film.BBC Elstree at TV Studio History, URL accessed 6 November 2015

1959 ATV sets up its own news film unit for its regional news programmes. ATV's logo is changed slightly.TV Live: ATV

1960s 1960 November – Because its existing television studios at other sites were deemed to be insufficient for its requirements, ATV converts its Elstree Studios from film studios into television studios, and the same month also sees the first of four studios at Elstree begin operations.History of ITV studios in London, tvstudiohistory.co.uk

1961 No events.

1962 Police 5 is launched. Initially commissioned for six weeks to fill a gap left by an under-running American import, the series soon becomes permanent. The format is later picked up by other ITV regions, eventually ending in December 1992, ahead of Television South losing its franchise.

1963 The Hackney Empire, which ATV had been using as studios since the mid-1950s, begins to be used for non-television purposes when the theatre starts being used by the Mecca Organisation as a bingo hall.

1964 A slight change is made to the logo which adds the region's name below the ident. Early in 1964, ATV's weekday lunchtime entertainment programme, Lunchbox, ends. It had been on air since shortly after ATV had begun broadcasting. Consequently, ATV no longer broadcasts programming at lunchtime. September – ATV launches its own listings magazine TV World. Previously, listings for the week ahead had been published in a Midlands version of TVTimes. 5 October – Following pressure from the Independent Television Authority to improve regional coverage, ATV introduces a nightly news magazine programme, ATV Today. It runs for 20 minutes and follows the teatime 15 minute-long ATV Midlands News bulletin. Later ATV Today is later expanded to the full 30 minutes and the news bulletin is subsumed into the main programme. 2 November – The first edition of ATV's soap opera Crossroads is broadcast. The programme continues to be produced by Central after it takes over from ATV in 1982, eventually ending in 1988. It would be revived in 2001 and would end again in 2003. ATV is given a three-year extension to its licence. This is later extended by a further year.

1965 No events.

1966 Following a restructure of the company, ATV and Incorporated Television Programme Company (ITC) both become subsidiaries of the Associated Communications Corporation (ACC).

1967 No events.

1968 28 July – ATV stops broadcasting in London after its franchise is given to London Weekend Television. It can now broadcast seven days a week across the Midlands and is renamed ATV Limited. 2 August – A technicians' strike forces ITV off the air for several weeks although management manage to launch a temporary ITV Emergency National Service with no regional variations. 14 September – The final edition of ATV's listings magazine TV World is published due to TVTimes launching as a national publication the following week.

1969 15 November — To coincide with the launch of colour broadcasting, ATV's logo is altered and the famous ‘zoom’ ident launches in glorious technicolor. ATV Midlands News is renamed ATV News.

1970s 1970 June – ATV begins colour broadcasting to the southern part of its region from the Oxford transmitting station.Promo for launch of ATV from the Oxford transmitter

1971 No events.

1972 16 October – Following a law change which removed all restrictions on broadcasting hours, ATV launches an afternoon service.

1973 No events.

1974 The 1974 franchise round sees no changes in ITV's contractors as the huge cost in switching to colour television would have made the companies unable to compete against rivals in a franchise battle.

1975 ATV Newsdesk bulletins are launched in lunchtime and late night timeslots on weekdays to accompany the nightly ATV Today programme.

1976 No events.

1977 No events.

1978 August – ATV begins broadcasting Public Service Announcements.ATV - Double eye for the dual region

1979 10 August – The ITV strike forces ATV off the air. The strike ends ten weeks later on 24 October.

1980s 1980 The Independent Broadcasting Authority announces that the lack of regional programming and production (it had a major studio centre at Elstree in Hertfordshire, a legacy of its London contract), was hampering the region so it insists that the winning applicant for the Midlands franchise needs to be more clearly based in the region and have separate facilities for the East and West Midlands. ACC creates ATV Midlands Limited, a shell company solely for the franchise process. 28 December – ACC is awarded the Midlands contract but with conditions attached. ACC is forced to sell 49% of the company, relinquish executive roles, sell the Elstree studios and rename the company to demonstrate that it is effectively a new business.

1981 Central Independent Television is chosen as the name of the new Midlands franchise.

1982 1 January – At 12:34am, the ATV name is used for the final time at closedown. When transmissions resume at 9:25am, Central officially goes on the air.ATV final closedown, Central start-up 1/1/82 May – ACC sells its remaining stake in Central, thereby ending Associated Television's involvement with ITV.Grade is ousted in £37 m ACC takeoverBrown, MaggieThe Guardian (1959–2003); 15 January 1982;IBA gives ACC go-aheadThe Guardian (1959–2003); 2 June 1982;

1983 July – Central uses ATV's studio complex at Elstree for the final time to ensure compliance with a condition of the licence renewal which requires the company to stop using any London-centric facilities.

1984 The Elstree Studios complex is sold to the BBC."Chronomedia: 1984" Chronomedia by Terra Media

See also History of ITV History of ITV television idents Timeline of ITV Timeline of ABC Weekend TV – ATV's weekend predecessor in the Midlands Timeline of Central Independent Television – ATV's successor in the Midlands Timeline of London Weekend Television – ATV London's successor

References