2022 Winter Olympics marketing was a long running campaign that began since Beijing won its bid to host the games in 2015.

Symbols

Emblem The official emblem "Winter Dream" () was unveiled on 15 December 2017 at the Beijing National Aquatics Center. The emblem is a stylized rendition of the character "冬" (Winter) inspired by winter snow, with a ribbon motif. The top is meant to resemble a skier and the bottom is meant to resemble a skater. The emblem also features the Olympic colors (except black) and the Chinese flag colors. The emblem was designed by Lin Cunzhen who also created the Nanjing 2014 logo.

Slogan The Games' promotional slogan is Joyful Rendezvous Upon Pure Ice and Snow (), which was used for the candidature process for Beijing to bid for the 2022 Games. On September 17, 2021 the Beijing 2022 announce the slogan of Olympic Winter Games "Together for a Shared Future!" (). A song with the same name, Together for a Shared Future, was sung in two versions: one by Jackson Yee, the other by William Chan and Tia Ray; to promote the slogan of the Winter Olympics and Paralympics.

Mascot

The mascot "Bing Dwen Dwen" () was unveiled on 17 September 2019 at the Shougang Ice Hockey Arena and was designed by Cao Xue. The giant panda, is often regarded as one main symbols of China. Its helmet is also indicative of the snow and ice of winter sports. Along with the Olympic mascot, the Paralympic mascot was also revealed on the same day.

Corporate sponsorship Sponsors of the 2022 Winter Olympics Worldwide Olympic Partners

Airbnb Alibaba Group Allianz Atos Bridgestone Coca-Cola-Mengniu Dairy Intel Omega SA Panasonic Procter & Gamble Samsung Electronics Toyota Visa Inc.Official Partners

Air China Anta Sports Bank of China China National Petroleum Corporation China Three Gorges Corporation China Unicom People's Insurance Company of China Shougang Group Sinopec State Grid Corporation of China Yili GroupOfficial Sponsors

Beijing Beiao Group Beijing Cultural Investment Development Group Beijing Yanjing Brewery Hengyuanxiang Group (HYX) Jinlongyu Cooking Oils Panpan Foods Qianxin Shunxin Agriculture Tsingtao Brewery Yuanfudao Yum ChinaOfficial Exclusive Suppliers

3trees BOSS Zhipin China Post Dongdao EF Education First iFlytek Hongyuan Hylink Landsky Mars Inc. (Snickers)Official Suppliers

1Rock BBCA Biochemical Beijing Gehua CATV Network Guangdong Dongpeng Hubei Broadcasting & Television Information Network Huangzhou Nabel Crematic Keeson Kingsoft PwC Shijiazhuang Banknote Printing Shuhua Fitness Suirui Group Tintan Furniture

See also

2010 Winter Olympics marketing 2014 Winter Olympics marketing 2018 Winter Olympics marketing

References