WXWX (96.3 FM) is a radio station licensed to the town of Marietta, Mississippi and owned by Mike Brandt, through licensee Southern Broadcasting LLC. It features a Top 40 (CHR) format known as Wild 96.3. The previous programming was a simulcast arrangement with country-formatted WADI, but the two stations have different owners and have coverage areas which overlap.
History WXWX began broadcasting in 2008, and aired a sports format, as an affiliate of ESPN Radio.Broadcasting & Cable Yearbook 2010, Broadcasting & Cable, 2010. p. D-317. Retrieved May 3, 2019."Massive Tupalo Shakeup Takes Place", Radio Insight. August 14, 2016. Retrieved May 3, 2019. In summer 2016, the station dropped its sports format. It later adopted an alternative rock format, simulcasting "I96" WIVG in Tunica, Mississippi."Eagle Radio Group to LMA Tupelo Pair", Radio Insight. August 14, 2016. Retrieved May 3, 2019.
As of November 25, 2022, the station flipped to Top 40/CHR as "Wild 96.3".
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