Senida Hajdarpašić (; born 9 April 1985), known professionally as Senidah (pronounced ), is a Slovenian singer-songwriter. Dubbed the "Balkan Trap Diva" by the media, Senidah first rose to prominence in the early 2010s as the lead singer of the pop-rock band Muff. She gained further mainstream popularity across the former Yugoslavia with her transition to Serbian-language music and the release of her solo single "Slađana" in 2018.
"Slađana" was later featured on her debut album Bez tebe (2019), which garnered critical acclaim. Between 2019 and 2021, Senidah released a series of commercially successful standalone singles, including "Mišići", "Kamikaza", "100%", "Replay", and "Dođi". Her sophomore album Za tebe (2022) was preceded by the hit single "Behute". Her third album, Sen i dah (2025), was preceded by five successful singles and supported by major concerts across the former Yugoslavia.
Senidah has received seven nominations at the regional Music Awards Ceremony (MAC) and has won three awards, including the Golden MAC for Authenticity in 2020.
Early life Senida Hajdarpašić was born 9 April, 1985 in Ljubljana, SR Slovenia, SFR Yugoslavia. Her parents were Bosniaks from Bihor near Bijelo Polje, Montenegro. Growing up, she spent summers in Montenegro visiting family. Regarding her identity, Senidah has stated that she was "born in Yugoslavia and will forever remain a Yugoslav".
Senidah grew up listening to popular American artists such as Guns N' Roses, Backstreet Boys, Michael Jackson, and 2Pac, as well as traditional Bosnian sevdalinkas. She has one older sister. When Senidah was four years old, her family was involved in a car accident that claimed her father's life; as a result, her mother became a widow in her twenties. Senidah's talent was discovered by her sister, who would record her singing and post it on the internet. While she was beginning to pursue music professionally, Senidah worked at a bank; she revealed that she would sleep for two hours a night between her job, the studio, and performing. When she was 27 years old, her mother died following an undisclosed illness.
Career
Early beginnings and Muff In February 2011, Senidah released her debut solo single "Pustinjom", featuring Slovenian rapper Zlatko. Soon after, she joined electro soul-pop band Muff as the lead vocalist. Their first single "Ti daješ" was released in July 2011.
In March 2014, Muff took part in the preselection contest to represent Slovenia at the Eurovision Song Contest 2014 with the entry "Let Me Be (Myself)". They finished in second place; Tinkara Kovač won with the song "Round and Round." Muff's eponymous album was released in November 2014. Their EP Unity was released in April 2018.
2018–2019: Breakthrough, "Slađana", and Bez tebe In March 2018, Senidah released her solo trap single "Slađana" in Serbian. After the song gained some traction on YouTube, the Belgrade-based label Bassivity Digital offered to re-upload the music video to their official channel. Soon, "Slađana" went viral and has accumulated over 70 million views as of September 2026. Senidah continued collaborating with Bassivity Digital, releasing her next single "Belo" in June 2018. She was also featured on the track "4 strane sveta" by Coby, the founder of Bassivity, as part of the soundtrack to Serbian film South Wind. In December 2018, Senidah released two more singles, "Bez tebe" and "Nisi bio tu", the latter of which recounts a loss of faith following the car accident which took her father's life.
In January 2019, Senidah won the Hip-Hop/Rap Song of the Year Award with "Slađana" at the 2019 Music Awards Ceremony. In March, she released the English-language single "Ride" under Universal Serbia, which had been recorded a couple of years prior. Her debut solo album, Bez tebe, was released in March 2019, entirely in Serbian.
2019–2021: Stand-alone singles On 21 April 2019, Senidah performed at the Bassivity Showcase event at the Belgrade Sports Hall, alongside Bassivity Digital collective. She released "Mišići" and "Sve bih", the latter featuring Atlas Erotika, with the Slovenian label FCKN A! in April and May 2019, respectively. "Mišići" achieved great success, with 94 million views on YouTube as of September 2026. In the summer of 2019 she performed at Exit Gang and the Sea Dance Festival. In July, she co-wrote Đogani's single "Dodiri." On 9 August, she released an English-language single, "202." In mid-August 2019, media outlets reported rumours that Senidah had been internally selected to represent Slovenia in the Eurovision Song Contest 2020; however, these reports later proved to be false. She later stated that she would participate in the Eurovision Song Contest only if she were able to represent the entire former Yugoslavia.
On 15 August 2019, the single "Kamikaza" by Bosnian rap duo Jala Brat and Buba Corelli was released featuring Senidah. The single was a great commercial success, charting on the Ö3 Austria Top 40. On 26 September, Austrian rapper RAF Camora posted a snippet of his upcoming collaboration with Senidah on his Instagram story. The song, titled "100%," was released on 28 November 2019, alongside the music video that was shot in Barcelona, Spain. It peaked at number three in Austria and debuted at number 28 on the Official German Charts on 6 December, becoming the first song in any variant of Serbo-Croatian to enter the chart. The video has accumulated more than 109 million views on YouTube as of February 2026.
As of January 2020, Senidah is the first musician from the former Yugoslavia to reach 700,000 monthly listeners on Spotify. On 27 January 2020, she performed "Mišići" live at the 2020 Music Awards Ceremony. That night, she presented Oliver Mandić with the Career Achievement Award. She also won two awards herself: the Trap Song of the Year Award for "Mišići," presented to her by Jelena Karleuša, and a special Golden MAC for Authenticity Award that was awarded to her by the organizers.
Although she denied it at the Music Awards Ceremony a month before, Telegraf reported in late February 2020 that Senidah collaborated with renowned Bosnian musician Dino Merlin on a song. According to the media, Merlin wrote the song and they shot a music video in Istanbul. However, Senidah denied the rumours once again on Instagram Live. On 1 March 2020, Senidah released the music video for "Samo uživaj," shot at the Faculty of Pharmacy, University of Belgrade. On 12 May 2020, she released the music video for "Ko je," directed and produced by Senidah herself. The video was shot at the streets of Ljubljana, which were deserted due to the COVID-19 pandemic. Three days later, she released the single "Piješ." In August 2020, she released new single "Viva Mahalla."
Senidah began 2021 by releasing "Dođi," her highly anticipated duet with Dino Merlin. On 12 February 2021, Senidah released a collaboration with her long-time collaborator and friend, Slovenian producer Cazzafura, entitled "Deca techna." On 12 May 2021, she released "Replay" in collaboration with the Italian fashion brand of the same name. The song represented a significant change in Senidah's sound, a switch from her usual trap sound to jazz-rock. The music video, released the same day, surpassed a million views within the first day. On 3 July 2021, Senidah performed at the 20th annual Zagreb Pride in Ribnjak. She concluded the year by releasing the single "Fama" on 24 December, a song dedicated to the memory of her mother.
2022–2023: Za tebe Senidah entered 2022 by releasing the single "Behute" on 28 January. The song features flamenco-influenced sonic textures and lyrics drawing on Bosnian folk traditions. "Behute" entered the Austrian and Swiss charts, becoming her third entry in Austria and her second in Switzerland. On 15 February 2022, "Behute" became the first song to top Billboard newly introduced Croatia Songs chart, while also debuting at number five on the Austria Songs chart. "Behute" was followed by the singles "Jadnaja," "Druga strana," and "Play With Heart," the latter of which served as the official anthem of the Women's EHF Euro 2022, all released within the first half of the year. In early July, it was confirmed that Senidah and Konstrakta would co-headline that year's EuroPride, held in Belgrade. On 17 November 2022, Senidah took to Instagram to reveal the title, cover art and tracklist of her sophomore Serbian-language studio album Za tebe. It featured "Behute," "Jadnaja," and the third single "Dva prsta," which had been released on 2 November. The album was released a day later, on 18 November.
On 2 June 2023, Senidah performed at the Red Bull Sound Clash live show with Lepa Brena, held at the Belgrade Fortress. During the remainder of 2023, Senidah released the music videos for Za tebe tracks "Level" and "Senida," as well as featured on "Mediteran" from Who See's 2023 album Kako jeste i kako je moglo. "Level" reached the peak of number five on Billboards Croatia Songs chart.
2024–present: Sen i dah and major concerts On 28 February 2024, Luka Dončić's 25th birthday, Senidah released "#77", a song dedicated to the basketball player. In April, she released "Greh" in collaboration with producer Cazzafura, and "Delija," both accompanied by music videos. "Delija" was followed up by a string of commercially successful singles—"Alo alo", "Idi gade", and "Omen"—all of which charted on Billboard Croatia Songs chart, with "Delija" charting in Austria as well. On 30 August, Senidah held a concert at Tašmajdan Stadium in Belgrade, coinciding with the release of the single "Omen." The concert attracted a crowd of 10,000, among them Lepa Brena and Nataša Bekvalac, while Coby joined Senidah on stage to perform "4 strane sveta". On 1 October 2024, Senidah released "Phuket". The music video version of the track contained only non-lyrical vocals, while the lyrical version was released to streaming services.