Kaboom was the name of a vitamin-fortified, circus-themed breakfast cereal introduced by General Mills in 1969, which contained oat cereal bits shaped like smiling clown faces and marshmallow stars--later adding bears, lions, and elephants to the marshmallow shapes in the mid 1980s. Its mascot was a smiling circus clown.
Known primarily as a breakfast cereal of the 1970s and 1980s, Kaboom remained available for sale until 2010 when it was discontinued by General Mills.
See also List of defunct consumer brands List of breakfast cereals
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