Marc Oliver Opresnik ( ; born September 27, 1969) is a German marketing scholar and professor of business administration at the Lübeck University of Applied Sciences. His work focuses on marketing, social media, communication, and negotiation. He has co-authored several books with American marketing professor Philip Kotler, including Marketing Management and Marketing: An Introduction.
Career Opresnik studied business administration at the University of Hamburg, where he received his doctorate in 1988 with a dissertation on ”Corporate Culture in the USA and Germany“. He has worked for ten years in management and strategy positions at a global corporation.
Since 2008, Opresnik has been Professor of Business Administration, with a focus on marketing and management at the Technische Hochschule Lübeck, a public corporation. He is also serves as Deputy Director at the Institute for Entrepreneurship and Business Development. In addition, he is a visiting professor and affiliate member to other international universities such as Regent's University London and East China University of Science and Technology in Shanghai.
Since 2013 Opresnik has been a director of the board of SGMI Management Institut St. Gallen in Switzerland.
He is a member of the editorial boards of various academic journals, including Transnational Marketing Journal and Innovative Marketing.
In May 2025, he received the honorary professorship in Strategic Marketing and Leadership at the New Delhi Institute of Management (NDIM) in India.
In June 2025, Opresnik was appointed as a Global Thought Leader to the Academic Speakers Bureau of the London School of Economics (LSE).
In the same year, Opresnik developed the strategic framework PIVOTAL Infinity Marketing Canvas, which integrates key elements of marketing, strategy, and leadership. The term was registered as a European Union trademark under his name with the European Union Intellectual Property Office (EUIPO) in July 2025.
Selected publications
References
External links Marc Oliver Opresnik kotlerimpact.com Prof. Dr. Marc Oliver Opresnik opresnik-management-consulting.de Marc Oliver Opresnik th-luebeck.de “Social Media Marketing: A Practitioner Guide” – An Interview with Marc Opresnik for The Marketing Journal German interview with the german magazine Deutschlandradio German interview with Prof. Marc Opresnik by GEDANKENtanken TV Interview at the World Marketing Summit 2014 in Japan