XHPJOA-FM and XHPUAY-FM are radio stations broadcasting on 98.1 FM in Navojoa, Sonora and 90.9 FM in Guaymas, Sonora, owned by the Expreso newspaper. The stations form a simulcast known as Pop Extremo, carrying a pop format.
XHPJOA transmits from a tower atop Cerro Prieto, while XHPUAY broadcasts from Cerro El Vigía.
History Medios y Editorial de Sonora initially won two stations, one each in Guaymas and Navojoa, in the IFT-4 station auction of 2017.IFT: Final Report of Concessions Awarded - IFT-4 This included XHPJOA, which cost 6.5 million pesos. XHPUAY was subsequently won after the initial winning bidder for the frequency dropped out, with a winning bid of 12 million pesos.
The stations signed on at the end of August 2018 in a simulcast.
References