Brat Inc. is an American production company that posts web series on YouTube. Founded in 2017, the network features original shows and is geared toward Generation Z audiences.
Brat TV's flagship web series, Chicken Girls, spawned a subsequent film entitled Chicken Girls: The Movie. Brat has also produced shows featuring teenage stars from Disney Channel and Nickelodeon, such as Jules LeBlanc, Anna Cathcart, Francesca Capaldi, and Emily Skinner.
History Brat Inc. was founded on January 6, 2017 by television writer Rob Fishman and Darren Lachtman as an online network featuring scripted content, streaming for free on YouTube. The company originally received $2.5 million in seed funding. Fishman saw a gap in the online market for high-quality teenage shows available for free on digital platforms. Fishman noted how the social media celebrities all brought their own established audiences to Brat's shows, describing them as "under-leveraged media property". The name of the network was inspired by the "Brat Pack" movies of the 1980s.
On September 5, 2017, Brat premiered Chicken Girls, which is Brat's longest-running series.
The most viewed episode on Brat is the ninth episode of season one of Mani, titled "I'm the Captain Now". It stands at over 22 million views as of December 30, 2023. The episode originally premiered on December 6, 2017.
In addition to teenage internet celebrities, Brat's content would also star people who have worked with Disney Channel and Nickelodeon.
In 2018, Brat premiered three shows that were different than its usual single-camera shows: Brat Chat which was a talk show hosted by Indiana Massara and Darius Marcell that premiered in June, The Talent Show which was a competition series to find Brat's next star (hosted by Casey Simpson and judged by Sofie Dossi, Bryce Xavier, and Jordyn Jones) that was released in August, and Hotel Du Loone which was a multi-cam sitcom and was released in June. A film based on Chicken Girls was released in 2018 as part of a deal with Studio L, a digital content division of Lionsgate. Before the film's release, Brat and Lionsgate amicably canceled their partnership.Faughnder, Ryan."'Chicken Girls' maker Brat raises $30 million to produce online shows for teens", Los Angeles Times, July 18, 2018.
Chicken Girls: The Movie was released on June 29, 2018 and became Brat's most popular project of all time, with over 40 million views as of December 30, 2023.
In December 2018, Brat premiered the Brat Holiday Spectacular starring Mackenzie Ziegler, Jules LeBlanc, Indiana Massara, Sofie Dossi, Aliyah Moulden, Emily Skinner, and Michelle Johnson.McAlone, Nathan. "The 'two biggest female Gen Z stars' are about to be in a holiday YouTube movie together", Business Insider, December 12, 2018
In March 2019, Brat premiered Spring Breakaway starring Jules LeBlanc, Lilia Buckingham, and Anna Cathcart, William Franklyn-Miller, Kianna Naomi, David Banks, Claire Montgomery, Allen Perada and Colleen Elizabeth Miller.
In August 2019, Brat premiered Intern-in-Chief, which featured Jules LeBlanc, Riley Lewis, Indiana Massara, Aliyah Moulden, and Kiki Haynes.
In January, 2024, Brat acquired Horror website Crypt TV. A year later they acquired Electric Monster Media, owners of YouTube channels including React, and rebranded the studio as ZATV.
Shows Current shows Title Premiere date No. seasons Source(s) Chicken Girls: College Years 2 Junior's 1 Together Forever 1 Classroom Confidential 1 How to Survive 1 The 4pm Club 1 Trapped In New Years Crossover New years Special 1 Couples Council 1 Juniors Cafe 1 High School Heiress 1
Films Title Premiere date Source(s) Chicken Girls: The Movie Brat Holiday Spectacular Spring Breakaway Intern-in-Chief
Former programming Denotes series is no longer available to view online Title Premiere date Finale date Seasons Source(s) Single-camera series Misshaps August 7, 2017 1 Cody & Lexy August 17, 2017 1 Keys February 16, 2018 1 Mani November 29, 2023 8 Spot The Dog September 23, 2017 1 Chicken Girls October 31, 2023 11 Flunky's Upset November 2, 2017 1 Attaway Appeal November 10, 2017 1 Afterschooled February 8, 2018 1 Overnights March 30, 2018 1 Total Eclipse September 3, 2020 5 Brobot May 14, 2018 1 Dirt March 1, 2019 2 Baby Doll Records July 16, 2018 1 Boss Cheer February 21, 2019 2 A Girl Named Jo August 6, 2019 3 Zoe Valentine 2 On The Ropes April 15, 2019 1 Stuck May 15, 2019 1 Red Ruby June 10, 2019 1 Crown Lake May 31, 2022 3 Sunnyside Up January 28, 2020 1 Crazy Fast January 22, 2020 1 Stage Fright May 14, 2020 1 Attaway General February 10, 2023 4 Rooney's Last Roll December 2, 2020 1 Charmers July 26, 2022 2 Good Luck Have Fun August 2, 2021 1 Scarlett's Lab August 27, 2021 1 Two Christmases December 25, 2021 1 Chicken Girls: College YearsAugust 2, 2022July 18, 20232 The Four of Them August 31, 2022 1 Chicken Girls: Forever Team November 24, 2022 1 Talk show Brat Chat December 16, 2018 1 Sketch comedies My Not So Sweet 16 July 7, 2017 1 Too Cool For School July 22, 2017 1 Multi-camera series Hotel Du Loone August 22, 2018 1 Reality series The Pain of Painting August 9, 2017 1 Sheltered August 11, 2017 1 Chicken Girls: The Docuseries November 12, 2020 Heart and Soul March 12, 2021 Competition series The Talent Show October 11, 2018 1
Facebook Watch Title Premiere date No. seasons Source(s) Turnt 1 The Shluv Family 1 Random Acts of Magic 1 Don't @ Me 1
Brat had also filmed a show for their main channel on YouTube called Theater Kids, but it never aired.
Other media Other channels B-Sides In February 2020, Brat launched a YouTube channel called Music by Brat TV (formerly B-SIDES), which was dedicated to original songs by Brat stars, as well as covers of existing songs.
Past Your Bedtime (formerly known as Yearbook) In February 2020, Brat launched a YouTube channel called "Yearbook" that features its stars in different series of videos, often interviews or recaps: Best Day Ever Chemistry Dear Diary Honor Roll @me Meet My Pet Portrait Mode Sip or Spill Study Hall Tuesday Tea Some of Yearbook's videos had been posted on Brat's Instagram TV.
Yearbook was rebranded in February 2022 as "Past Your Bedtime", a channel featuring podcasts produced by Brat, such as: Sip or Spill (with Tati Mitchell & Louis Levanti) The Comment Section (with Drew Afualo) Anonymously Yours (with Teala Dunn) Keep Kickin’ (with Kai Novak) Interview With My Kid (with Jesse & Arlo Sullivan) Reading The Stars (with Antoni Bumba) Me Time (with Jack Wright) The Beauty Breakdown (with Glamzilla) Looking For I'm Literally Screaming (with Spencewuah) I'll Be Your Sister (with Ellie Zieler) Best Friends For Real (with Gabby Morrison & Jada Wesley)
Snapchat Brat TV has also launched several Snapchat series that recap pop culture and current events primarily concerning notable influencers. Past Your Bedtime Hot Take Beauty Beat Get The Lewk
Books In March 2019, Brat partnered with Sky Pony Press to release a junior novel based on the Chicken Girls series, entitled "Rhyme and the Runaway Twins".
IGTV Attaway Looks Brat Asks Brat Radio Fast Friends Fly So High Past Your Bedtime Trivia Night True or Nah Wednesday Wisdom
Podcast In August 2019, Brat partnered with Art19 to produce a set of podcasts, the first of which served as a spin-off of Attaway Appeal.
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