Emirates, the world's fourth-largest airline by scheduled revenue passenger-kilometers flown and number of international passengers carried, was founded in 1985 by the royal family of Dubai. The airline's first flight was from Dubai to Karachi, Pakistan in October of that year. Its first aircraft were provided by Pakistan International. The airline grew rapidly through partnerships and investment to become one of the world's leading air carriers. There are plans for Emirates and PIA to codeshare.
Founding
During the mid-1980s, Gulf Air began to cut back its services to Dubai as it was concerned it was providing regional feeder flights for other carriers. As a result, Emirates was conceived in March 1985 with backing from Dubai's royal family, and was required to operate independently of government subsidies, apart from US$10 million.
In the mid-1980s, Pakistan International Airlines (PIA) played a large role in establishing the Emirates airline by providing technical and administrative assistance to the new carrier as well as gifting a new Boeing 737-300 and an Airbus A300B4-200. The Royal Family's Dubai Royal Air Wing also provided the airline with two used Boeing 727-200 Adv. The airline's first flight, flight EK600, was from Dubai, UAE to Karachi, Pakistan on 25 October 1985.
Early years
Maurice Flanagan, who previously worked at British Airways, Gulf Air, and BOAC and at the time was overseeing Dnata, was appointed chief executive officer of the new airline. To acknowledge his services for aviation, in 2000, Flanagan was made CBE in the Queen's Birthday Honour List, and later honoured with knighthood. He would be joined at the airline by Sheikh Ahmed bin Saeed Al Maktoum (as chairman) and now-Emirates president Tim Clark. Current chairman Sheikh Ahmed bin Saeed Al Maktoum has since inherited the role of CEO. During its first year, it carried about 260,000 passengers and 10,000 tons of freight. To highlight the airline's early success, Gulf Air, during Emirates' first year of operations, suffered a 56% drop in profits, and a loss the following year.
By 1986, the airline had added destinations such as Colombo, Dhaka, Amman and Cairo to its route network. In 1987, a second Boeing 727 was purchased from the Dubai Government and an A300 was temporarily replaced by a second example from Kuwait Airways. On 3 July, Emirates received its first bought aircraft, an Airbus A310 (registration A6-EKA), and with two examples, launched daily non-stop services to London Gatwick on 6 July 1987. The airline in 1987 added Frankfurt via Istanbul, and Malé (Maldives). By the end of 1987, Emirates was serving 11 destinations. This was followed by an expansion into the Far East market in 1989, with flights to Bangkok, Manila and Singapore, followed by Hong Kong and London Heathrow in 1991. During the first decade of operations, Emirates recorded strong growth averaging 30%.
Incorporation and growth: 1993–1999 By the early 1990s, Emirates was among the world's fastest-growing airlines; revenue increased approximately US$100 million each year, approaching US$500 million in the year 1993. The airline carried 1.6 million passengers and 68,000 tons of cargo in the same year.
With the onset of the Gulf War, business increased for Emirates as the war kept other airlines out of the area; it was the only airline to continue flying in the last ten days of the war. Following the conflicts, a total of 92 air carriers were flying to markets internationally and Emirates faced intense competition at its home base. It carried about three million passengers a year to Dubai International Airport in the mid-1990s. Emirates continued to expand during the late 1990s. The growing cargo business accounted for 16 percent of the airline's total revenues.
Emirates started offering round-the-world services from autumn 1993, after a partnership was established with US Airways. It previously had co-operation agreements with Cyprus Airways.
By 1995, the airline expanded the fleet to six Airbus A300s and eight Airbus A310s and built the network up to cover 37 destinations in 30 countries. In 1996, the airline received its first Boeing 777-200 aircraft, and was followed shortly thereafter by six Boeing 777-200ERs. The arrival of the 777s allowed Emirates to continue its Singapore service onward to Melbourne commencing in 1996 (the flight briefly operated as a Dubai-Jakarta-Melbourne service before being cut due to unprofitability; Emirates would only begin serving Jakarta nonstop again in 2006) which would become a very profitable route for Emirates and would see new destinations added in Australia. In 1998, Emirates Sky Cargo was launched. Although the Emirates had always provided a cargo service using capacity within its passenger aircraft, this was now expanded with an aircraft, crew, maintenance and insurance lease with Atlas Air, initially for a single Boeing 747-200 freighter.
In May 1998, Emirates paid the Government of Sri Lanka US$70 million for a 43.6% stake in SriLankan Airlines (then known as Air Lanka). As part of the deal, Emirates received a 10-year contract to manage SriLankan. In January 2008, Emirates announced that it would end the management contract, effective April 2008. Emirates subsequently sold its stake in the airline to the Government of Sri Lanka, in an estimated US$150 million deal that was finalised in 2010, thus ending any affiliation the two airlines had with each other. On 9 November 2013, Emirates airline unveiled its first light sport aircraft to the world.
Modern history: 2000–present
In 2000, Emirates placed an order for twenty-five Boeing 777-300s, eight Airbus A340-500s, three Airbus A330-200s and twenty-two of the double-decker A380. Its frequent flyer programme, Skywards, was also launched in 2000 as the airline grew. Towards the end of the year, Emirates planned to start long-haul services to the East Coast and West Coast of the United States, as well as non-stop flights to Australia and Brazil. During 2002, Emirates passenger figures increased 18% to over 6.8 million against the previous year.
The financial year 2001–02 would prove to be very difficult for Emirates and one of the toughest for the airline. Initially, sales were affected by a recession and later influenced by the bombing of Colombo Airport. The bombing destroyed three of SriLankan Airlines' twelve aircraft and damaged three other aircraft. A few months later, the September 11 attacks in New York City saw thousands of cancellations and deferments of travel plans. Emirates needed to find funds for a spike in its multibillion-dollar insurance cover due to the events. Seat factors fell considerably and profitability disappeared. The airline announced a recruitment freeze, but did not make any redundancies. The airline also reduced flight frequencies to other destinations. The unstable situation in the region, however, benefited Emirates as international airlines cut flights to Dubai and lowered competition.
At the 2003 Paris Air Show, Emirates signed an order for 71 aircraft at a cost of US$19 billion. The order included firm purchase orders for a further 21 Airbus A380-800s and lease orders for two A380-800s. Emirates also announced operating lease orders for 26 Boeing 777-300ERs.Annual Reports, Facts and Figures. The Emirates Group (14 July 2010). Retrieved on 28 November 2010.
In 2004, Emirates began flying non-stop to New York City's John F. Kennedy International Airport using its new Airbus A340-500. These flights meant the resumption of non-stop air services between the United Arab Emirates and the United States, after Delta Air Lines withdrew its flights in 2001, and restarted again in 2007. In the same year, Emirates signed a £100 million deal with English Premier League football team Arsenal, which includes naming rights to its new stadium for 15 years and shirt sponsorship for eight years, starting in the 2006/07 season. In 2005, Emirates ordered 42 Boeing 777s in a deal worth $9.7 billion, the largest Boeing 777 order in history.
Emirates has steadily captured traffic from South Asia to North America, allowing passengers to bypass the hubs of British Airways, Lufthansa, and Air France, with a transit stop at Dubai International Airport instead. South Asia has remained an important region for the Emirates network. Pakistan was the first country to receive flights and since then, Emirates operates to five destinations in the country. India was the second country to receive flights from Emirates, and Emirates is expanding its network there. Emirates is the largest airline operating internationally in India and operates over 185 flights a week across 10 cities. Similarly, Emirates competes with British Airways, Cathay Pacific, Malaysia Airlines, Qantas, Philippine Airlines, Singapore Airlines, Thai Airways International, Middle Eastern rivals Etihad Airways and Qatar Airways, and other airlines on the lucrative London to Sydney Kangaroo Route.
In 2007, Emirates made an order worth over $34.9 billion, at the Dubai Air Show. The airline signed contracts for 120 Airbus A350s, 11 A380s and 12 Boeing 777-300ERs. By opening flights to São Paulo in 2007, Emirates began the first non-stop flight between the Middle East and South America; it also began operations of its $120 million Flight Catering Centre at Dubai Airport.
In 2009, Emirates became the world's largest operator of the Boeing 777 with the delivery of its 78th example of the type. In 2010, at the Farnborough Airshow, the airline placed an order for 30 Boeing 777s, worth $9.1 billion, bringing total spending for aircraft in the year to over $25 billion. In 2011, at the Dubai Airshow, Emirates placed another order for another 50 777s, worth about $18 billion.
The growth of Emirates has drawn criticism from carriers such as Lufthansa and Air Canada, who claim Emirates has unfair advantages. Lufthansa has continuously lobbied the German government to limit the expansion of Emirates into Germany, and hasn't allowed Emirates to begin operations to Berlin and Stuttgart since 2004. Similarly, Air Canada has objected to any expansion into Canada from Emirates. The dispute has received attention from the governments of the UAE and Canada and despite many discussions from both governments, Emirates has not been given more landing rights in Canada beyond Toronto, and has been denied expansion to Calgary and Vancouver.
Emirates has also been criticized over the way it utilises its staff.Rory Jones, Labor Strife an Unwelcome Novelty for Emirates Airline, Wall Street Journal (March 20, 2015). In a 2015 Wall Street Journal report, "a dozen current and former Emirates pilots and U.A.E. aviation officials ... said pilots are flying more hours than before and are subjected to onerous procedures to report sickness or fatigue, discouraging them from doing so."Rory Jones, Pilot Workload at Emirates Under Question, Wall Street Journal (April 9, 2015). The report stated that the airline frequently underreported pilot duty time to the General Civil Aviation Authority.
On 6 September 2012, it was announced Emirates and Qantas had signed a 10-year agreement to set up a major alliance, which would see Qantas move its hub for its European flights from Singapore to Dubai International Airport and end its 17-year revenue-sharing agreement with British Airways on the services between Australia and Britain. Emirates would also seek to use the alliance to increase the number of its passengers flying on its routes to other European destinations, and Emirates passengers gained access to Qantas’ Australian domestic network of more than 50 destinations.