It Must Be Love is a 1926 American silent comedy film directed by Alfred E. Green and starring Colleen Moore, Jean Hersholt, and Malcolm McGregor.Monaco p. 328Progressive Silent Film List: It Must Be Love at silentera.com
Plot Fernie Schmidt lives with her parents in the rear of their delicatessen. The smells of the business - cheeses, sausages, garlic and pickled herrings - repulses Fernie, who dreams of removing herself from the environment and moving into a life with a more rarified. Her father, Pop Schmidt has plans for his daughter to marry Peter Halitovsky, a sausage salesman, but Fernie is repulsed by the idea. At a dance, Fernie meets Jack Dugan, who tells her that he is in stocks, a paper-counter, and she falls for him. Because of her rejection of her father's chosen candidate for matrimony, Pop puts Fernie out of the house.
Fernie manages to find works as a counter girl in a department store. Luckily, the job is at the perfume counter. Jack, in due course, proposes to Fernie. Before she can give her answer, she is invited back home by Pop for dinner, at which time he announces he is going to buy a new home, removing himself from the back of the fragrant delicatessen. Peter is there and he proposes to her, but before she can reject him Jack appears on the scene, declaring that he has purchased a delicatessen business. Seeing that marrying Jack would return her to the life she wishes to flee, she finds herself resolved to the fate of marrying her father's choice of husband, Peter.
Cast Colleen Moore as Fernie Schmidt Jean Hersholt as Pop Schmidt Malcolm McGregor as Jack Dugan Arthur Stone as Peter Halitovsky Bodil Rosing as Mom Schmidt Dorothy Seastrom as Min Cleve Moore as Al Mary O'Brien as Lois Ray Hallor as Joe
Preservation With no known prints located in any film archives, It Must Be Love is considered a lost film.Library of Congress / FIAF American Silent Feature Film Survival Database: It Must Be Love
References
Bibliography Monaco, James. The Encyclopedia of Film. Perigee Books, 1991.
External links
Stills at www.silentfilmstillarchive.com Lobby card at www.gettyimages.com