Through the Dark is a 4 minute 3D-animated interactive film, which is viewed in a web browser and rendered in real-time. The film is a collaboration between Google Play Music and Australian hip hop group Hilltop Hoods, featuring the band's song of the same title ("Through the Dark"). The song was written by band member MC Pressure (Daniel Smith) after his son was diagnosed with leukemia at eight-years-old. Based on this experience, which is told through the song's lyrics, the film tells an emotional story of a boy and his father. Through the Dark has been awarded over 50 accolades at international award shows.
Technical aspects
Through the Dark is experienced within a web browser and uses standard web technologies such as WebGL and Web Audio API. When viewed on a mobile device, the film's virtual camera is mapped to the device's accelerometer. The camera angle within the film is changed when the device is rotated or tilted, allowing the viewer to move between two worlds of light and dark. When viewed on a computer, the movement of the camera is controlled by scrolling.
Accolades Awards ShowDateCategory / AwardResult FWA Awards 201616 January 2017 FWA of the Year 2016 People's Choice Award 2016 D&AD Awards 201727 April 2017 Crafts for Design / Animation & Illustration for Websites & Digital Design Graphic Design / Digital & Mobile ADC Annual Awards 20178 May 2017 Interactive / Interactive Film Craft in Digital / Art Direction Creative Review 'The Annual' 2017 8 May 2017 Interactive Film & Virtual, Augmented or Mixed Reality The One Show 2017 12 May 2017 Mobile: Craft / Visual Effects / Animation The Webby Awards 201715 May 2017 Best Use of Animation or Motion Graphics Best Use of Animation or Motion Graphics, People's Voice Award AWARD Awards 201726 May 2017 Craft In Advertising / Film - Best Use and/or Arrangement of Existing Music Design / Entertainment Design Film & Video / Interactive Film, Individual. Any Length Craft In Advertising / Film - Direction Craft In Advertising / Film - Animation Craft In Advertising / Branded Entertainment and Content Branded Entertainment & Content / Mobile Branded Entertainment & Content / Experiential - Interactive Craft In Advertising / Digital - Animation Direct Marketing / Art Direction for Direct, Individual Digital / Mobile - Other Digital / Online Film, Over 3 Minutes Branded Entertainment & Content / Entertainment - Online AICP Next Awards 2017 6 June 2017 Website Category Cannes Lions 201724 June 2017 Digital Craft - Overall Aesthetic Design Digital Craft - Video & Moving Image Digital Craft - Digital Illustration Film - Music Video Cyber - Interactive Video Digital Craft - Technological Achievement Mobile - Innovative Technology AMY Awards 2017 7 July 2017 Best Content Led Marketing Campaign MMA Awards 201725 September 2017 Mobile Website Innovation Mobile Video Clio Awards 201727 September 2017 Digital/Mobile Technique - Graphic Design Digital/Mobile - Website Spikes Asia 201729 September 2017 Digital Craft Music - Excellence In Brand / Music Sponsorship or Partnership Digital Craft - Overall Aesthetic Design Music - Excellence In Music Video Digital Craft - Digital Illustration Design - Digital & Interactive Design Ciclope Festival 2017 27 October 2017 Digital Craft - Interactive Film London International Awards 201730 October 2017 Digital - Animation/Motion Graphics Digital - Branded Content Digital - Innovative Use of Digital AdFest 201825 March 2018 Design Lotus - Motion & Digital Design Film Lotus - Interactive Film Interactive Lotus - Interactive VDO Mobile Lotus - Video Viral VDO & Interactive VDO Mobile Lotus - Use of Technology for Mobile
References
External links
Through the Dark behind-the-scenes video