MyCujoo was a video streaming platformPaul Nicholson, "AFC rolls out live streaming platform as media and marketing workshops gather pace", Inside World Football, 29 July 2016. providing live and on-demand broadcast of football matches, sports events, and highlights.Sonia Santos Pereira, "MyCujoo A tecnologia que democratiza a transmissão de futebol" , Dinheiro Vivo, 10 March 2018. MyCujoo provided a platform and channels for teams, leagues, and federations to broadcast their own contentTowards Unprecedented Consumer Electronics, "NHK World", 15 February 2018.Miguel Mordado, "Tóquio 2020: Caneleiras, fatos de banho, sondas e equipamentos de respiração. Inovação portuguesa ao serviço dos atletas olímpicos" , Sapo 24, 12 March 2018. including streaming live using a cellphone.Rodrigo Capelo, "Streaming democratiza acesso de esportes ao torcedor" , O Globo, 22 March 2018.
History MyCujoo was founded in 2014,Maureen Flores, "Ama futebol? MyCujoo é a solução", O Globo, 17 September 2017. and launched in 2015Christopher Harris, "Welcome to MyCujoo, the streaming site that wants to turn the soccer world upside down" , World Soccer Talk, 5 April 2017. by brothers Pedro and João Presa. According to the company, beginning with its inaugural partnership with FC Zürich Frauen,Wataru Funaki, "女子サッカーの救世主か。なでしこリーグを無料放送、新興外資系配信企業「MyCujoo」の正体" , "Football Channel", 20 March 2018. MyCujoo grew from streaming 56 games in 2015 to over 300 by the end of the first quarter in 2017, and by the end of the year approximately 4,200 games had been broadcast from 60 countries with roughly 40 million viewers.
Since its partnership with the Asian Football Confederation (AFC) launched in 2016, there have been 1,544 matches streamed from AFC member association territories, reaching nearly 19 million viewers in over 122 countries.Paul Nicholson, "AFC streaming platforms hits 18.9m views across 122 countries", Inside World Football, 7 March 2018. In October 2018, the company was the subject of an Amazon Studios documentary.Thijs Peters, "Bij Amazon Web Services krijgt Amazon geen voorrang", MT.nl, 14 June 2018."Now Go Build with Werner Vogels EP1 - Relive and MyCujoo Startup Stories", "Amazon Web Services", 10 October 2018. In November 2018, it was described by the Financial Times as one of Europe's 100 digital champions.Rebecca Speare-Cole and Tatjana Mitevska, "Europe's 100 digital champions" , Financial Times, 21 November 2018.
In January 2019, it was announced that MyCujoo had concluded a five-year agreement with the International Hockey Federation to provide a dedicated OTT solution,Kunal Dhyani, "FIH set to launch global digital broadcast platform – FIH.live" , Inside Sport, 8 January 2019.Miguel Dantas, "O jogo do teu clube não passa na TV? Talvez esteja na MyCujoo" , Publico, 25 December 2018. and had been the subject of investment from Sapphire Ventures.Kate Clark, "Sapphire Ventures bets big on esports and entertainment with new $115M fund" , TechCrunch, 28 January 2019.
In November 2020, both MyCujoo's direct to consumer live football streaming platform and business to business streaming MyCujoo Live Services were acquired by Eleven Sports.Steve McCaskill, "Eleven Acquires Mycujoo Streaming Tech To Power Global Sports Service", Forbes, 11 November 2020. In June 2021 , the direct to consumer platform transformed into a global live and on-demand sports and entertainment platform. In September 2022, Eleven Sports was acquired by direct-to-consumer live football streaming platform DAZN.
In July 2023, Eleven's global OTT was discontinued, ending MyCujoo's position as a direct to consumer streaming platform.
References
External links
ELEVEN Sports (Global) on YouTube