Enchantimals is a media franchise-supported toyline that launched in July 2017, by American multinational toy company Mattel as a companion to Ever After High and the second spin-off to Monster High. The line consists of human–animal hybrids and their woodland creature pets who live in a fictional setting of Everwilde. The Enchantimals media include a web series, books, and a television special. The franchise development began in late 2015 and its toys were first released in June 2017.
Development and release
Development began in late 2015 after Ever After High dolls ceased production. The toys were first released in June 2017. The franchise originally began as part of the Ever After High franchise with the characters as smaller, animal-themed pixies. Trademarks were filed in January 2016, for a line called "Pixie World", which was to be a pixie-centric arc that was to follow the introductions of two groups of pixies in mid December 2015 and early June 2016.
Following the discontinuation of the EAH toy line, the "Pixie World" line was scrapped, but served as the basis for Enchantimals. Its heritage, however, speaks only from its core concepts and is thus farther removed from its predecessors than Ever After High was from Monster High.
Enchantimals has not received similar marketing, being only recognizable as part of the greater whole due to similarities. It is unknown if this is intentional as a means for Mattel to start afresh, which is suggested by the avoiding of the high school setting, or a consequence of the cancellation and rebooting of the older two franchises. Like its predecessors with Bratz and Disney Princess, Enchantimals takes a cue or two from competing doll franchises.
My Little Pony's 2010 incarnation and its spin-off Equestria Girls, as well as the 2012 Littlest Pet Shop toyline, all done by Mattel's long-time main rival Hasbro, is the inspiration of Enchantimals themes of nature and group-based friendship. Mattel looked on into them as Hasbro made a deal with Disney to produce newer licensed toys and games. Mattel itself has pointed at the "popular animal aesthetic [as seen in] social media filters" as a direct inspiration for the franchise, though whether this means the earlier pixies were based on the filters or if the filters account for the design difference between the pixies and the Enchantimals is not specified. The choice for the small size of the Enchantimals dolls has been ascribed to the market influence of the 2014 franchise Shopkins with emphasis on its 2015 doll spin-off Shoppies.
Characters
Friendship Forest inhabitants Bren Bear (voiced by Rebecca Shoichet and Rachel Butera) Hixby Hedgehog Ohana Owl Raelin Raccoon Sancha Squirrel (voiced by Kimberly Woods) Kani & Yawn - owls of Ohana Pester & Romy - raccoons of Raelin Pointer - hedgehog of Hixby Snore & Zia - bears of Bren (Snore voiced by Rebecca Shoichet and Larissa Gallagher) Stumper - squirrel of Sancha
Frozenwood inhabitants Pawbry Polar Bear Preena Penguin (voiced by Rebecca Shoichet, Larissa Gallagher) Winsley Wolf (voiced by Polly Eachus) Jayla - penguin of Preena (voiced by Rebecca Shoichet, Kate Higgins and Larissa Gallagher) Melt - polar bear of Pawbry Trooper - wolf of Winsley
Grazy Grasslands inhabitants Cherish Cheetah (voiced by Noveen Crumbie) Ekaterina Elephant (voiced by Salome Mergia) Fanci Flamingo (voiced by Karen Strassman) Gillian Giraffe (voiced by Jeannie Elias) Liora Lion Merit Monkey (voiced by Salli Saffioti) Zelena Zebra (voiced by Francesca Manzi) Antic - elephant of Ekaterina Compass - monkey of Merit Hoofette - zebra of Zelena Kiba & Swash - flamingos of Fanci Pawl - giraffe of Gillian (voiced by Jeannie Elias) Quick-Quick - cheetah of Cherish (voiced by Noveen Crumbie) Snazzy - lion of Liora
Harvest Hills inhabitants Cailey Cow Cambrie Cow (voiced by Salli Saffioti) Ciesta Cat (voiced by Paula Rhodes) Dinah Duck (voiced by Lizzie Freeman) Haydie Horse (voiced by Paula Rhodes) Lluella Llama Lorna Lamb (voiced by Patty Mattson) Mayla Mouse Petya Pig Redward Rooster Banana, Butter, Corn & Sloh - ducks of Dinah Cheese, Mac & Ricotta - cows of Cambrie Climber - cat of Ciesta Cluck - rooster of Redward Curdle - cow of Cailey Flag - lamb of Lorna Fleecy - llama of Lluella Fondue - mouse of Mayla Nisha & Streusel - pigs of Petya Trotter - horse of Haydie
Junglewood inhabitants Andie Alligator Effie Elephant (voiced by Cristina Vee) Hedda Hippo Karina Koala Larissa Lemur (voiced by Tara Sands) Mika Monkey (voiced by Kimberly Woods) Patter Peacock (voiced by Sabrina Pitre and Jonquil Goode) Peeki Parrot (voiced by Melissa Mabie) Prue Panda Sela Sloth (voiced by Cindy Robinson) Tadley Tiger Tamika Tree Frog (voiced by Cindy Robinson) Tanzie Tiger Burst - tree frog of Tamika Dab - koala of Karina Flap - peacock of Patter (voiced by Benjamin Diskin and Doug Erholtz) Kitty - white tiger of Tadley Lake - hippopotamus of Hedda Marshy - alligator of Andie Nari - panda of Prue Ringlet - lemur of Larissa Sheeny - parrot of Peeki Sway - elephant of Effie Swing - monkey of Mika Treebody - sloth of Sela Tuft - tiger of Tanzie
Petal Park inhabitants Baxi Butterfly Beetrice Bee Cay Caterpillar Dara Dragonfly Ladelia Ladybug Saxon Snail Dawdle - snail of Saxon Pollen - bee of Beetrice Scriggly - caterpillar of Cay Swift - dragonfly of Dara Vine - ladybug Ladelia Wingrid - butterfly Baxi
Royal Isle inhabitants Alessandro Lion Ambrose Unicorn Bannon Bear Braylee Bear Brystal Bunny Deanna Dragon (voiced by Cristina Vee) Fabrina Fox Falon Phoenix Maura Mermaid Paolina Pegasus Peola Pony Queen Daviana Deer Queen Paradise Peacock Queen Unity Unicorn Sarely Swan Bowey - bear of Bannon Catch - lion of Alessandro Climmer - unicorn of Ambrose Frisk - fox of Fabrina Glide - fish of Maura Grace, Scramble & Spring - bunnies of Brystal Grassy - deer of Queen Daviana Honey - bear of Braylee Petite - pony of Peola Pointe - swan of Sarely Rainbow - peacock of Queen Paradise Roast, Steam & Whisk - dragons of Deanna Stepper - unicorn of Queen Unity Sunrise - phoenix of Falon Wingley - pegasus of Paolina
Snowy Valley inhabitants Bevy Bunny (voiced by Debi Derryberry) Hawna Husky (voiced by Sarah Anne Williams) Nadie Narwhal Odele Owl Patterson Penguin (voiced by Jordan Quisno) Pristina Polar Bear (voiced by Cassandra Lee Morris) Rainey Reindeer Sashay Seal Sharlotte Squirrel Sybill Snow Leopard (voiced by Alex Cartañá) Bubbler - seal of Sashay Cruise, Patrol, & Voyage - snowy owls of Odele Diver, Glacier, & Paddle - polar bears of Pristina Flake - snow leopard of Sybill Gallop, Jogger, & Marathon - reindeers of Rainey Jump - bunny of Bevy Sword - narwhal of Nadie Tux - penguin of Patterson Walnut - squirrel of Sharlotte Whiped Cream - husky of Hawna
Sunny Savanna inhabitants Esmeralda Elephant Gabriela Gazelle Griselda Giraffe Kamilla Kangaroo Lacey Lion Ofelia Ostrich Zadie Zebra Antenna & Stompah - giraffe and elephant of Griselda Feathers, Flapper, & Rapid - ostriches of Ofelia Graceful, Mammoth, & Prunie - elephants of Esmeralda Joey, Stachel & Tote - kangaroos of Kamilla Manesy - lion of Lacey Racer - gazelle of Gabriela Ref - zebra of Zadie
Wishing Waters inhabitants Cameo Crab Clarita Clownfish Dolce Dolphin Jessa Jellyfish Sandella Seahorse Starling Starfish Taylee Turtle Bounder - turtle of Taylee Cackle - clownfish of Clarita Chela & Courtney - crabs of Cameo Idyl & Ripple - starfishes of Starling Kira & Serafina - seahorses of Sandella Largo - dolphin of Dolce Marisa - jellyfish of Jessa
Wonderwood inhabitants Blyss Bunny Bree Bunny (voiced by Maryke Hendrikse and Rachel Butera) Danessa Deer (voiced by Diana Kaarina and Tara Sands) Felicity Fox (voiced by Kazumi Evans, Kate Higgins and Julie Ann Taylor) Fluffy Bunny Saffi Swan Sage Skunk (voiced by Rebecca Shoichet and Rachel Butera) Patter Peacock (voiced by Sabrina Pitre and Jonquil Goode) Caper - skunk of Sage (voiced by Rebecca Shoichet and Rachel Butera) Flap - peacock of Patter Flick - fox of Felicity (voiced by Kazumi Evans and Michelle Ruff) Mop - bunny of Fluffy Oatsy - bunny of Blyss Poise - swan of Saffi Sprint - deer of Danessa (voiced by Sam Vincent and Doug Erholtz) Twist - bunny of Bree (voiced by Maryke Hendrikse and Rachel Butera)
Media The by-products from Mattel's media strategy with Enchantimals include a web series, books and a television special.
References
External links