Sweett (formerly Sweet Inn) is a French-Israeli travel tech scale-up company founded in 2014. Active in Europe and in Israel, the company offers upscale vacation apartments with hotel services for tourists and business travelers.
As of 2019, Sweett has around 180 employees, Le Airbnb du luxe, Sweet Inn, lève 20 millions d'euros, Les Échos. May 30, 2017 and the housing stock includes upwards of 800 apartments.Sweet Inn : Le confort d'un appartement avec le prestige d'un hôtel, Elle. December 12, 2018
Description In 2014, Paul Besnainou decided to launch Sweet Inn as a new kind of hospitality brand, one which would rent, manage and sublease apartments combined with an experience "worthy of a 5-star hotel." Sweet Inn sbarca in Italia, 24 Ore. Juin 2, 2016 Questa casa è un albergo, La Stampa. October 13, 2016 Sweet Inn, la jeune pousse qui casse les codes, Les échos. July 15, 2017 Tourisme: Sweet Inn, la start-up qui veut chatouiller le géant Airbnb, Challenges. Juin 7, 2017
Sweett designs and refurbishes its own apartments, Ce nouveau concurrent d’Airbnb revendique des locations 100% légales, Le Figaro. December 29, 2015 focusing on "the importance of the design, the central locations in the cities’ typical buildings...". Location d'appartements: Sweet'Inn veut étendre son offre en 2016, La Presse. December 15, 2015How To Travel In Style Without Breaking The Bank, GQ. July 4, 2017 All apartments offer expensive concierge services. Sweet inn: locations avec conciergerie !, Marie France. May 18, 2016
History Sweett's first rental apartments were situated in Paris, Jerusalem and Tel-Aviv (2014), followed by Brussels, Barcelona, Lisbon and Rome in 2015. Madrid and Milan furthered the company's expansion in 2017, followed by London, Dublin, Seville in 2018. The company aims to expand to other leading European cities and Asia in 2019."Transforming Aparthotel Concept: Technology Turbulence Interview with Sweett CEO Paul Besnainou", "Kantox." December 14, 2017
Though initially aimed at tourists, Sweett has been attracting more and more business travelers too Sweett, le nouveau concept décrit par Paul Besnainou , Hospitality ON. December 15, 2012 and has created dedicated services aimed at them.L’Expérience Sweet Inn : Un concept innovant pour les voyageurs d’affaires, Voyages d'affaires. September 19, 2016 Le ni-ni trendy de Sweet Inn, Voyages d'affaires. December 28, 2015
Business model Sweett operates in the short-term housing rental market, dominated by the peer-to-peer platforms, but has a different business model.
Since its launch, the company has consistently grown 100% annually.Who Benefits From The Fierce Airbnb, Booking.com Rivalry?, Forbes, April 12, 2018
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