Olivier Auroy (born 25 April 1969 in Orléans, France) is a French writer and entrepreneur. Some of his works are published under the pen name Gabriel Malika.
Biography
Olivier Auroy is a graduate from Science-Po Paris, class of 1991.The colourful life of Olivier Auroy, a modern man of letters, The National. May 27, 2011 He holds a master degree in advertising and marketing from CELSA (Paris, La Sorbonne).Fiche de M. Olivier AUROY, lesbiographies.com. June 13, 2017
He worked as product manager for Renault Italia until 1995 before moving on to a variety of naming, branding and design agencies. He is appointed Managing Director of Landor Dubai in 2006 and becomes CEO of FITCH Middle East (WPP) in 2009. Olivier Auroy, directeur général de Fitch Moyen-Orien , Stratégies. October 1, 2009 Around that time, he launches BQ, a brand of sunglasses inspired by the Emirati burka. Dubaï : Quand mode et burqa font bon ménage, Le Figaro. November 25, 2009DUBAI: Now, she can look pious in hijab and cool in her shades, LA Times. November 24, 2009
In 2014, after having spent the better part of a decade in the Middle East, he is recruited by the French agency CBA as head of Corporate Branding. De Dubaï à Levallois , Stratégies. February 18, 2015 He was Joint Managing Director of Kantar Consulting till 2018. Kantar Added Value France réorganise son management, CBNews. June 12, 2017 Kantar lance Kantar Consulting, CBNews. January 8, 2018 In 2019, he creates Onomaturge, a company dedicated to brand creation.Onomaturge
His views are regularly reported in the press, especially in The Huffington Post and Marketing Society. Pourquoi la Génération X veut vivre plusieurs vies à tout prix, Huffing Post. October 14, 2017Airbnb puts the village back on the map, Marketing society. October 3, 2017Design Thinking 3.0, Marketing society. December 6, 2017 Si vous pensiez qu'à l'heure d'internet, la culture générale est inutile, ces 3 histoires vont vous prouver le contraire, Huffing Post. January 16, 2018What has changed (or not) about the business of creating names, Marketing society, January 23, 2018Les quinquas sur le marché du travail, Huffing Post, May 26, 2019
Writing career While in the Middle East, he publishes his first two novels under the pen name Gabriel Malika, so as to separate his identity as writer and as a businessman. Entre Qatar et Arabie, Détours, Radio télévision suisse. April 20, 2015
His first book, Les Meilleures intentions du monde (The Best Intentions in the World), published in 2011, tells the stories of men and women from all walks of life embarked on a journey off the coast of Dubai. This the first ever French novel to use Dubai as backdrop for its intrigue, which has been called a "literary milestone" in and of itself. Rentrée littéraire : le premier roman en français sur Dubaï , l'oriental. September 21, 2011 Dubaï , Monumental, Radio télévision suisse. July 22, 2015 In December 2017 this book was edited in an English digital version.
The second book, Qatarina, is published in 2014. In 2022, US teacher John Summerbe flies to Quarabia, where the Football World Cup is being held. Qatarina, un roman ensoleillé ou une bombe à retardement ?, aufeminin. February 12, 2014 With this work of fiction, Oliver Auroy openly criticizes Qatar's bid to host the 2022 FIFA World Cup. "Qatarina" de Gabriel Malika, le Qatar saura-t-il relever le défi de la coupe du monde de foot 2022 ? , Dubaimadame. February 26, 2014 “Qatarina” de Gabriel Malika, ou la tragédie annoncée de Qatar 2022, Profondeurchamps. January 30, 2014 Qatar : une plongée dans l'avenir avec "Qatarina", TV5 Monde. June 2, 2014
His third novel, Au nom d’Alexandre (In the name of Alexander), is published under his real name in 2016. "Au nom d'Alexandre", pourquoi on aime ce roman d'un dingo des mots ?, aufeminin. April 4, 2016 Alexandre works in brand naming. He opens up to a young journalist and reflects on his professional life. Inspired by his own career, Au nom d'Alexandre, Le vif. March 4, 2016 Oliver Auroy "presents us with a delightful novel about an excentric scholar". Olivier Auroy rend un bel hommage à Littré et consorts, l'express. February 21, 2016
His fourth novel, L'amour propre is published in April 2018 by « éditions Intervalles ».L'Amour propre, Decitre Luluttérature - "L'amour propre" d'Olivier Auroy , RTBF. May 24, 2019
Other activities
Between 2012 and 2014 Auroy hosted debates and interviews with other writers including Jérôme Ferrari, Maxime Chattam, Dominique de Saint-Mars and Katherine Pancol during Dubai Literary Festival. La Foire Internationale du Livre d'Abou Dabi ouvre ses portes ! , institut francais uae. April 13, 2014 Interview exclusive- Katherine Pancol au festival de littérature de Dubai , Dubaimadame. March 12, 2014 He is often featured on the RTL radio talk show La Curiosité est un vilain défaut. Les Verts, patrimoine et Dubaï dans La Curiosité, RTL. January 18, 2016 Mammouths dans La Curiosité, RTL. May 20, 2016 He was a frequent panelist on Talking of Books, a Dubai Eye radio program. While in Dubai, he also worked as literary critique for Le Mag du Moyen-Orient magazine.
Personal life Olivier Auroy is married to an Italian native. Together, they have two daughters.Style file: Olivier Auroy, The National. August 31, 2011
Works Jean-Marie Albertini et Olivier Auroy, Gabriel Malika, Gabriel Malika, Gabriel Malika, Olivier Auroy, Olivier Auroy, Olivier Auroy, Olivier Auroy,
External links Official website Auroy's interview
References