Earls Court Exhibition Centre was a major international exhibition and events venue in London, England. At its peak it is said to have generated a £2 billion turnover for the economy. It replaced exhibition and entertainment grounds, originally opened in 1887, with an art moderne structure built between 1935 and 1937 by specialist American architect C. Howard Crane. With the active support of London mayor Boris Johnson, in an attempt to create Europe's "largest regeneration scheme", its proposed heritage listing was refused after it was acquired by developers, who promptly in 2008 applied for and were granted a Certificate of Immunity from Listing by English Heritage, and its demolition was completed in 2017.
Located in Earl's Court but straddling the boundary between the Royal Borough of Kensington and Chelsea and the Borough of Hammersmith and Fulham, it was the largest such venue within the capital served by two London Underground stations—one of them, Earl's Court tube station, being specially adapted with a tunnel for show visitors, and in latter years with a direct link to Heathrow Airport. The founder of the entertainment grounds was the Leeds entrepreneur John R. Whitley and the first attraction headlined performances by Buffalo Bill Cody as part of the American Show visited by Queen Victoria and subsequently by members of the Royal Household. This was followed by numerous other exhibitions representing countries such as Canada, France and India.
Earls Court was widely known for serving as London's and the country's premier exhibition venue for many decades, hosting the Royal Smithfield Show, Royal Tournament, the British International Motor Show, London Boat Show, the Ideal Home Show, Billy Graham rallies, the Brit Awards (until 2010), Crufts and other events such as large scale opera productions and pop concerts in addition to hundreds of trade shows, such as the London Book Fair. It was also used as one of the venues for both the 1948 and 2012 Olympic Games.
History
Before 1887, Earl's Court was farmland attached to Earl's Court Manor. With the arrival of a multiplicity of railway companies, and before London Underground became distinct from the cross-country railways, the tracks formed a triangle which became 'waste ground'. The introduction of two Underground stations, and a mass network of rails trapped the land. The notion of introducing education and entertainment to the area was effected by John Robinson Whitley, an entrepreneur who used the land as a showground for a five years from 1887. Whitley did not profit from his efforts, yet his desire had decided the future of Earl's Court and its purpose in later years. The Great Wheel, a Ferris wheel, was created for Imre Kiralfy's Empire of India Exhibition in 1895. A plaque in the EC press centre commemorated some of these facts and that the reclusive Queen Victoria was an occasional visitor to the shows. Kiralfy had the neighbouring Empress Hall built to seat 6,000 people and then had the Earls Court grounds converted in the style of the 1893 Chicago White City for the Columbian Exposition, and went on to found nearby White City in 1908.
In 1935, Earls Court was sold and the new owners decided to construct an exhibition centre, with an internal pool, to rival any other in the world and to dominate the nearby Olympia exhibition hall. The plan was to create Europe's largest structure by volume. The project did not go exactly to plan; it ran over budget and was late in completion. Designed by the specialist American theatre architect, C. Howard Crane, with over 40,000 sq m of space over two levels, Earls Court finally opened its doors to the public for the Chocolate and Confectionery Exhibition on 1 September 1937. The British International Motor Show immediately followed and later the Commercial Vehicle show. In spite of all the problems during the latter part of its construction, the project was eventually completed at a cost of £1.5 million.
At the centre of Earls Court was its internal pool or "lake" (its basin being 60m long and 30m wide), which for use took four days to fill and four days to empty; 2 million gallons of water were required to fill it. These operations could only be accomplished at night, so as not to put undue strain on local services. A 750-tonne retractable floor in three sections covered the pool when not in use and was lowered using water hydraulic rams. The pool was used for watercraft exhibitions and lastly as a feature for the Ideal Home Show in 2011.
A new entrance to Earl's Court tube station was constructed on Warwick Road to facilitate easy access to the exhibition centre, including a direct entrance from the underground passage which connected the District and Piccadilly lines. However, this was closed in the 1990s after the capacity of the exhibition centre had been expanded by the construction of a second hall, Earls Court Two, in an effort to compete with the National Exhibition Centre (NEC) in Birmingham.Glanfield, John. (2003). Earls Court and Olympia: From Buffalo Bill to the Brits. London: Sutton Publishing.
Earls Court Two
In 1985 it was decided by the then owners P&O to expand the covered venue to fend off competition from rival national venues, such as the NEC in Birmingham and in response to the drastic need to increase exhibition space.
Earls Court Two was built over the London Underground and British Rail lines and adjacent land originally occupied by a mass of sheds linked to the Lillie Bridge Engineering and Railway Depot in Hammersmith and Fulham. Earls Court Two was constructed at a cost of £100 million. The barrel-roofed hall linked with Earls Court One; the hall's 17,000 sq m floor was entirely column-free and could hold a maximum capacity of 10,750. The hall was opened by Diana, Princess of Wales on 17 October 1991. The biennial London Motorfair was the first event held in the new hall. Following the construction of Earls Court Two, the original building became known sometimes as Earls Court One. One of the largest gatherings at Earls Court II was the United Kingdom Padhramni from 5–14 August 1994 when the Aga Khan visited daily for a series of religious gatherings with the UK and international Ismaili Muslim community.
Earls Court Two was demolished by Capco Plc in 2015.
Closure With falling attendances and the sale of Earls Court-Olympia to a newly formed developer group in 2008 confidential plans were drawn up to demolish Earls Court. These were approved in outline by the two local authorities in 2013, along with a swathe of public housing, existing retail and the historic Lillie Bridge Depot in Fulham in order to make way for four new urban "villages" inspired by Terry Farrell on the 80-acre site, which was expected to be completed in 2033. Demolition work began on the site in December 2014 following its closure on 13 December. The final event in the main Earls Court was a concert by indie rock band Bombay Bicycle Club. The final event to be broadcast from the venue was the 2014 BBC Music Awards two days earlier. As of 2025 the site remains derelict.
Events Exhibitions
Earls Court hosted many shows and exhibitions throughout the years, including the Earls Court Motor Show, Ideal Home Show and the BRIT Awards. The MPH Show, one of Britain's largest motoring exhibitions and shows, hosted by Jeremy Clarkson and others, took place there each winter after an earlier showing at the National Exhibition Centre in Birmingham.
Each summer from 1950 to 1999, Earls Court was home to the Royal Tournament, the first, oldest and biggest military tattoo in the world. For this the area now occupied by Earls Court Two became a stables, artillery and vehicle depot for some two months, with several hundred military personnel from all three services billeted 'on site'.
The Professional Lighting and Sound Association held its annual trade show, the PLASA Show, at Earls Court between 1992 and 2012. The 2013 show was held at ExCeL.
London Film and Comic Con was hosted at Earls Court 2, held every July. The convention held autograph and photoshoot sessions with celebrity guests as well as providing a place to play games and buy collectables. In July 2014, due to the increase in the event's popularity, it was hosted in both Earls Court 1 and Earls Court 2.
Historical
Notable historic exhibitions at the centre included:
The American Show, 1887. The Italian Exhibition in London, 1888. The Spanish Exhibition, 1889. French Exhibition, 1890. German Exhibition, 1891. Captain Boynton's Water Show, 1893. Empire of India Exhibition, 1895. Empire of India & Ceylon Exhibition, 1896. International Universal Exhibition, 1898. Greater Britain Exhibition, 1899. Paris in London, 1902. International Fire Exhibition, 1903. Italian Exhibition, 1904. Imperial-Royal Austrian Exhibition, 1906. Balkan States Exhibition, 1907. Old Japan, 1907. Golden West Exhibition, 1909. Shakespeare's England, 1912. Soviet Industrial Exhibition, 1961
Boat shows The central area of the main hall concealed a massive pool area, formerly used for the London Boat Show which was held annually from 1960 until 2003. The event transferred to ExCeL in the London Docklands the following year. It was also briefly used for the Earls Court Boat Show in 2007 and 2008.
War refugees camp During the First World War, Earls Court Exhibition grounds, including the adjacent 6,000 seater Empress Hall, turned into a huge refugee camp of the British Government. From 15 October 1914 onwards until 1919, more than 100,000 Belgian refugees stayed in this camp.
Sports
Empress Hall was the site of the first game played outside of North America by any of the major North American professional sports leagues, when on 21 April 1938 the Detroit Red Wings and the Montreal Canadiens of the NHL played the starting game of the 1938 Detroit Red Wings–Montreal Canadiens European tour there.
The venue hosted the News of the World Darts Championship final stages from 1950 to 1958.
In professional wrestling, the World Wrestling Federation staged the 2000 and 2001 editions of their annual UK-exclusive Insurrextion Pay-per-view at Earl's Court, drawing an attendance of 17,000 and 16,000 respectively. The WWE returned to hold a TV taping in April 2007, taping an episode of Monday Night Raw and Heat on 23 April and an episode of ECW and Friday Night SmackDown on 24 April. The episode of Raw's main event featured a 60-minute Iron Man match between WWE Champion John Cena and Shawn Michaels, which is widely regarded as one of the greatest matches in the show's history. On 27 July 2014, Japanese promotion Dragon Gate held the final show of their UK affiliate promotion at Earl's Court.
Earls Court hosted the volleyball competitions in the 2012 Summer Olympics. The volleyball events were scheduled for the multi-sport arenas in the Olympic Park.London2012.com profile. – accessed 29 September 2010. At the 1948 Summer Olympics, the venue hosted the boxing preliminaries, gymnastics, weightlifting, and wrestling events.1948 Summer Olympics official report. pp. 43, 46, 49–50.
The London leg of the 2010 FIFA World Cup Trophy Tour was held at Earls Court Two on 11 March, with Wayne Rooney making an appearance with the trophy.
Religious gathering Earls Court was the venue for the visit or mulaqat of the Aga Khan during the inauguration of the Ismaili Centre at Cromwell Gardens on 24 April 1985.
Musical events