In the United Kingdom, political slogans and memorable phrases are used during election campaigns to put across messages and rally support. Slogans used by political parties often centre around current issues of the day or policies they wish to address.
Referendums relating to the EEC and EU
1975 EEC membership referendum In the 1975 European Communities membership referendum, campaigners rallied behind "Yes" and "No" messages, with the official yes campaign Britain in Europe using slogans such as Vote YES, Keep Britain in Europe, Vote Yes to Keep the Peace (in reference to the Second World War), Support Your Local Continent and We Believe in Britain – in Britain in Europe. The National Referendum Campaign, which was the official no campaign, used slogans such as Let's Get Britain Out of the Common Market, For Our Right To Rule Ourselves Vote No and To Keep Food Prices Down Vote No. A third campaign calling for a "Don't Know" option on the ballot, the Don't Know Campaign, used the slogan Pass the Buck Back to Westminster – Where it Belongs.
Political parties also rallied behind their own slogans. The Labour Party under Harold Wilson officially adopted a neutral line on EEC membership, declaring that the referendum would decide Britain's New Deal in Europe. The pro-EEC Labour Campaign for Britain in Europe adopted Europe YES as their slogan. The Conservatives under Margaret Thatcher officially supported membership, using the slogan YES to Europe. The cross-party Anti-Common Market League led by Conservative and Labour politicians used slogans such as Out of Europe and Into the World.
YesConservative PartyYES to EuropeBritain in Europe Vote YESKeep Britain in Europe Vote Yes to Keep the Peace Support Your Local Continent We Believe in Britain – in Britain in EuropeLabour Campaign for Britain in Europe Europe YESNeutralLabour PartyBritain's New Deal in EuropeDon't Know CampaignPass the Buck Back to Westminster – Where it BelongsNoNational Referendum Campaign Let's Get Britain Out of the Common Market For Our Right To Rule Ourselves Vote No To Keep Food Prices Down Vote NoAnti-Common Market League Out of Europe and Into the World
2016 EU membership referendum In 2016, the United Kingdom's referendum on membership of the European Union saw political parties align into two camps; Leave and Remain. Messages on the Leave side focused on themes such as regaining sovereignty and the benefits of leaving the EU, while those on the Remain side argued for the benefits of staying and the dangers of leaving.
LeaveVote Leave Let's Take Back ControlUKIP We Want Our Country Back Believe in BritainRemainBritain Stronger in Europe Stronger, Safer and Better OffGreen Party of England and WalesYes to EuropeLabour PartyLabour In for BritainLiberal DemocratsLiberal Democrats #INtogether
General elections
1979 general election PartySlogansNationalConservative Party Labour Isn't Working Don't just hope for a better life, vote for oneEcology PartyThe Real AlternativeLabour PartyThe Labour Way is the Better WayLiberal PartyThe Real Fight is for BritainNational FrontIt's Our Country - Let's Win It Back!Northern IrelandSocial Democratic and Labour PartyStrengthen Your Voice
1983 general election PartySlogansNationalBritish National PartyVote for BritainConservative PartyThe Challenge of Our TimesEcology PartyPolitics for LifeLabour PartyThe New Hope for BritainSDP–Liberal AllianceWorking together for Britain
1987 general election PartySlogansNationalConservative PartyThe Next Moves ForwardLabour PartyBritain will win with LabourSDP–Liberal AllianceBritain United: The Time Has Come
1992 general election PartySlogansNationalBritish National PartyFight Back!Conservative PartyThe Best Future for BritainGreen Party of England and WalesNew DirectionsLabour PartyIt's time to get Britain working againLiberal DemocratsChanging Britain for goodScotlandScottish National Party Vote for Scotland Independence in Europe Make it Happen Now!Northern IrelandSocial Democratic and Labour PartyA New North A New Ireland A New Europe
1997 general election PartySlogansNationalBritish National PartyBritain RebornConservative PartyNew Labour, New Danger You Can Only Be Sure With The ConservativesGreen Party of England and WalesA Real Political ChoiceLabour Party Britain Deserves Better New Labour, New Life for Britainnew Labour because Britain deserves better – Political Science Resources. Access date: 10 July 2012.Liberal DemocratsMake the DifferenceUK Independence PartyA Real AlternativeScotlandScottish Green PartyA Green vision of ScotlandScottish National PartyYes We CanWalesPlaid CymruThe Best for WalesNorthern IrelandAlliance Party of Northern IrelandDemocratic Unionist PartyDemocracy – Not Dublin RuleGreen Party in Northern IrelandPeople Before Profit AllianceSinn Féin A New Opportunity for Peace Building a dynamic for changeSocial Democratic and Labour PartyReal Leadership Real PeaceUlster Unionist PartySecure your Union Build your future
2001 general election PartySlogansNationalBritish National PartyWhere We Stand!Conservative PartyTime for common senseGreen Party of England and WalesReach for the futureLabour PartyAmbitions for BritainLiberal DemocratsFreedom Justice HonestyUK Independence PartyDitch EuropeScotlandScottish Green PartyScottish National PartyWe stand for ScotlandWalesPlaid CymruNorthern IrelandDemocratic Unionist PartyLeadership to Put Things Right!Sinn Féin Sinn Féin Delivering Real Change Building an Ireland of EqualsSocial Democratic and Labour PartyIt's Working – Let's Keep BuildingUlster Unionist Party Don't turn back the clock Don't let them wreck it The Union secured, building your future
2005 general election PartySlogansNationalBritish National PartyRebuilding British DemocracyConservative Party Vote for Change It's time for action.Green Party of England and WalesThe Real Choice for Real ChangeLabour PartyForward, not backLiberal DemocratsThe Real AlternativeRespect PartyPeace Justice EqualityUK Independence PartyWe Want Our Country BackScotlandScottish GreensPeople, Planet, PeaceScottish National PartyLet's Make Scotland MatterWalesPlaid CymruWe can build a better WalesNorthern IrelandAlliance Party of Northern IrelandAlliance WorksDemocratic Unionist PartyLeadership That's WorkingGreen Party in Northern IrelandPeople Before Profit AllianceSinn FéinSocial Democratic and Labour PartyA Better Way to a Better IrelandUlster Unionist PartySimply British
2010 general election PartySlogansNationalBritish National PartyDemocracy, Freedom, Culture, and IdentityConservative PartyVote for changeGreen Party of England and WalesFair is Worth Fighting ForLabour PartyA future fair for allLiberal DemocratsChange that works for youUK Independence PartyEmpowering the PeopleScotlandScottish Green PartyA Living Wage for All Protect Public Services Support New Green JobsScottish National PartyElect a local championWalesPlaid CymruThink Different. Think Plaid.Northern IrelandAlliance Party of Northern IrelandAlliance WorksDemocratic Unionist PartyLet's Keep Northern Ireland Moving ForwardGreen Party in Northern Ireland Make a Difference A Green New DealPeople Before Profit AllianceSinn FéinPeace Equality Jobs UnitySocial Democratic and Labour PartyFor Your FutureTraditional Unionist Voice Putting it Right! You Know Where You Stand With The TUVUlster Unionist PartyWe're All In This Together
2015 general election PartySlogansNationalConservative PartyStrong Leadership, A Clear Economic Plan And A Brighter, More Secure FutureGreen Party of England and WalesFor the Common GoodLabour PartyBritain can be better A better plan, a better futureLiberal DemocratsStronger Economy. Fairer Society. Opportunity for Everyone.UK Independence PartyBelieve in BritainScotlandScottish Green PartyAn Economy for the People, a Society for AllScottish National PartyStronger for ScotlandWalesPlaid CymruWorking for WalesNorthern IrelandAlliance Party of Northern IrelandWorking for You at WestminsterDemocratic Unionist Party Standing Up for Northern Ireland Step Not BackGreen Party in Northern IrelandFor the Common GoodPeople Before Profit AllianceSinn FéinEquality Not AusteritySocial Democratic and Labour PartyProsperity not AusterityTraditional Unionist Voice The Real ALTERNATIVE Enough is EnoughUlster Unionist PartyOne Day One Vote One Chance for Change
2017 general election PartySloganNationalConservative Party Forward, Together Strong and StableGreen Party of England and Wales The Green Party for a Confident and Caring Britain The Green GuaranteeLabour PartyFor the Many, not the FewLiberal DemocratsChange Britain's FutureUK Independence PartyBritain TogetherScotlandScottish Green PartyOur Future is GreenScottish National PartyStronger for ScotlandWalesPlaid CymruDefending WalesNorthern IrelandAlliance Party of Northern IrelandChange DirectionDemocratic Unionist PartyStanding Strong For Northern IrelandGreen Party in Northern Ireland#PuttingYouFirstPeople Before Profit AlliancePeople Before ProfitSinn FéinStanding up for Equality, Rights, Irish UnitySocial Democratic and Labour PartyTaking Our Seats Taking a StandTraditional Unionist VoiceDrain the SwampUlster Unionist PartyFor A Stronger, Better Union
2019 general election PartySloganNationalConservative Party Get Brexit Done. Unleash Britain's Potential. Britain Deserves BetterGreen Party of England and WalesIf Not Now, When?Labour PartyIt's Time for Real Change Rebuilding Britain For The Many Not The FewLiberal DemocratsStop Brexit. Build a Brighter FutureThe Brexit PartyChange Politics for GoodUK Independence Party For Brexit and Beyond Time To Get On With Brexit!ScotlandScottish GreensDemand Climate Action!Scottish National Party Stronger for Scotland It's Time to Choose Our Own FutureWalesPlaid CymruWales, It's Us / Ni yw CymruNorthern IrelandAlliance Party of Northern IrelandDemand BetterDemocratic Unionist Party Let's Get the UK Moving AGAIN Let's get Northern Ireland Working AgainGreen Party in Northern IrelandSinn FéinTime for UnitySocial Democratic and Labour PartyStop Boris, Stop BrexitUlster Unionist PartyNorthern Ireland needs a change Let's change together
2024 general election PartySloganRef.NationalConservative PartyClear Plan. Bold Action. Secure FutureGreen Party of England and Wales Real Hope. Real Change.Labour Party ChangeLiberal Democrats For A Fair DealReform UK Britain Needs ReformWorkers Party GBBritain Deserves BetterScotlandAlba PartyYES to Scottish IndependenceScottish GreensVote Like Our Future Depends On ItScottish National PartyA Future Made In ScotlandWalesPlaid CymruFor fairness, for ambition, for Wales.Northern IrelandAlliance Party of Northern IrelandLeading Change for EveryoneDemocratic Unionist Party Speaking Up for Northern Ireland Working and Winning for You Making NI WorkGreen Party in Northern IrelandGreener, Cleaner, FairerSinn FéinStrong Leadership, Positive ChangeSocial Democratic and Labour PartyAn Election for ChangeTraditional Unionist VoiceRestore the UnionUlster Unionist PartyMaking Northern Ireland Work.
Senedd elections
1999 National Assembly for Wales election PartySloganWelsh Translation Labour Party in WalesNew Labour, New WalesWorking Hard for WalesStanding Up for WalesLlafur Newydd, Cymru NewyddGweithio'n Galed Dros GymruSefyll Dros GymruWelsh Conservatives Fair Play for AllChwarae Teg i BawbPlaid Cymru A New Beginning for Wales Dechreuad Newydd i GymruWelsh Liberal DemocratsLiberate Wales from One-Party RuleRhyddhau Cymru o Reol Un Blaid
2003 National Assembly for Wales election