Kesko Senukai is a group of companies which runs the largest retail chain of do-it-yourself (abbr. DIY), house building, home repairing and improvement stores in the Baltics.EUR 3.3 million spent on K-rauta stores' transformation into K Senukai. The Baltic Course. Retrieved March 10, 2017.“Senukai” stiprina lyderystę Baltijos šalyse . ELTA, Lietuvos rytas. Retrieved January 22, 2017 Kesko Senukai is one of the largest companies in Lithuania engaged in retailing, wholesaling, and online trade.Tarp 500 didžiausių Lietuvos įmonių – beveik 100 Kauno bendrovių. Kauno prekybos, pramonės ir amatų rūmai. Retrieved January 22, 2017. It also offers building repair, interior design, electronics, gardening, leisure, real commercial asset management, energy, financial, tourism, and recreation services and goods.

Management

Kesko Senukai is equally owned by Finnish trade group Kesko and Artūras Rakauskas.Vizbarienė R. „K-rauta“ parduotuvės Latvijoje naujas pavadinimas „KSenukai“. Verslo žinios. Retrieved January 14, 2017. JSC "Kesko Senukai Lithuania" controlling stake is owned by Kesko (Rautakesko OY) since 2003. Both owners share a strategic partnership agreement.Rautakesko to acquire Lithuanian hardware company Senukai. M2 Communications. Retrieved March 10, 2017.Suomijos „Kesko“ padalinys įsigijo pusę bendrovės „“Senukai”“ ir žvalgosi Lietuvoje vietos tarp maisto pardavėjų. TV3.lt. Retrieved January 22, 2017. Trade network is owned and managed by Kesko Senukai. “Senukai” stiprina lyderystę Baltijos šalyse . ELTA, Lietuvos rytas. Retrieved January 22, 2017

In Latvia, Kesko Senukai runs through its company JSC "Kesko Senukai Latvia", K-Rauta brand to be retained also after store owner changed its name. The Baltic Course. Retrieved March 10, 2017. in Estonia – over JSC "Kesko Senukai Estonia".

JSC "Kesko Senukai Lithuania" CEO is Arvydas Sapola since 2015.Senukai Announces Executive Changes. Specialty Retail – Company Overview of UAB Senuku prekybos centras. Bloomberg L.P. Retrieved March 10, 2017.„Senukuose“ keičiasi vadovai. Delfi. Retrieved January 22, 2017.

Kesko Senukai is a centrally managed company,Centralisation of Kesko`s Baltic building and home improvement trade in Senukai was completed. Yahoo! Finance. Retrieved March 14, 2017. its board of directors and owned subsidiaries are located in Kaunas, Lithuania.

Organizational structure

Kesko Senukai currently consists of 7 major business units: JSC “Kesko Senukai Lithuania”, JSC “Senukai”, JSC “Kesko Senukai Digital”, JSC “Kesko Senukai Latvia”, JSC “Kesko Senukai Estonia”, “Senukai” Association and “Senukai” Charity and Support Foundation. Kesko Senukai is a part of Scandinavian retailing conglomerate Kesko.

In 2003, Rakauskai family acquired controlling stake of "Baltic Shopping Centers" which is a real estate investment company. In 2005, Rakauskai became sole shareholder of CJSC "Baltic Shopping Centers". In 2015, company's total assets amounted to €200,000,000, and it owned real estate area amounted to .

Kesko Senukai owns "Harmony Park" located in Prienai district (Lithuania),Apie „Harmony park“. Official website. Retrieved January 22, 2017. and radio station "Žiniu radijas" since 2010.Apie „Žinių radiją” . Official website. Retrieved January 22, 2017.

History In 1992, Augustinas Rakauskas founded the "Senukai" company. In 1993, the first "Senukai" store was opened in Kaunas (Lithuania). In 1994, the company started wholesale trading. In 1995, the company expanded its services and manufacturing. In 1996, the company opened a shopping mall in Kaunas (Lithuania). In 1997, the first "Senukai" franchise store is opened in Prienai (Lithuania). In 1997, the company opened a wholesale trading terminal and started to develop its retail trade network in Lithuania. In 2001, the company opened "Senukai" store in Kaunas, at Draugystes street. It is the biggest "Senukai" store in Lithuania with an area over . In 2001, Kesko Senukai created its new concept store "Statybu duona". In 2001, Kesko Senukai founded its charity fund. In 2001, the first "Senukai" store was opened in Vilnius, in Ukmerges street. In 2002, the first "Senukai" store was opened abroad, in Riga (Latvia). In 2003, the company signed a strategic partnership agreement with the Finnish company "Rautakesko OY". In 2004, the "Banginis" shopping mall was opened, in which "Senukai" stores occupy the largest area. In 2005, the largest shopping and leisure centre "Mega" was opened in Kaunas (Lithuania), in which the "Senukai" store occupies an area of . In 2005, a "Senukai" store was opened in Utena city (Lithuania). In 2006–2007, new "Senukai" stores were opened in Panevezys, Kaisiadorys, Alytus and Elektrenai (Lithuania). In 2008, a "Senukai" logistics centre was opened. It is one of the biggest logistics centres in the Baltic countries. In 2008, "Banginis" shopping mall was opened in Klaipeda city (Lithuania). "Senukai" store occupies of the shopping mall. In 2009, the first online store was opened. In 2010, Kesko Senukai renewed their retail store in Telsiai city (Lithuania). In 2011, Kesko Senukai opened a second store in Panevezys city (Lithuania). In 2012, company renewed its "Sodo centrai" stores. In 2013, company opened a "Senukai" store in Druskininkai city (Lithuania), renewed "Namu technikos centrai" stores, and opened a store of house interior decorations "Namu stilius" in Vilnius city (Lithuania). In 2014, company opened its new administration building near shopping mall "Mega" in Kaunas, Lithuania. In 2014, the largest "Senukai" store was opened in Siauliai district, Lithuania. In 2015, a "Senukai" store was opened in Kaunas city. In 2015, specialized construction materials stores "Statybu duona" in Siauliai and Panevezys cities, were equipped with the ability to shop without leaving a car (drive-in stores). In 2015, an agreement on managing 16 "K-Rauta" stores in Latvia and Estonia was signedSenukai to take over management of Kesko chain in Latvia, Estonia. The Baltic Course. Retrieved March 10, 2017. Kesko Senukai started to carry out all online retail trade activities in Lithuania, Latvia and Estonia through its newly established JSC "Kesko Senukai Digital". In 2016, JSC "Senuku prekybos centras" changed its name to JSC "Kesko Senukai Lithuania".

Awards

In 2015, JSC "Kesko Senukai Lithuania" was recognized as the best and the biggest business in Lithuania at European Business Awards (abbr. EBA). In 2016, Kesko Senukai represented Lithuania in the EBA finals and competed for the title of the best European company.„Senukams“ –rimtas tarptautinis įvertinimas . Lietuvos rytas. Retrieved January 22, 2017.

In 2015, JSC "Kesko Senukai Lithuania" was one of the largest companies in Central and Eastern Europe (430th according to 2015 full-year income).SimėnasD., Budreikienė J. Lietuvos įmonės šturmuoja regiono lyderių sąrašus. Verslo žinios. Retrieved January 14, 2017.

In 2016, Kesko Senukai online store was awarded as the best online store in Lithuania at "Login 2016" awards.Laimėtojai . 2016 m. "Login" awards webpage. Retrieved January 14, 2017.

Trade network

Kesko Senukai operates the largest network of house construction, home repairing and improvement shops in Baltic statesEUR 3.3 million spent on K-rauta stores' transformation into K Senukai. The Baltic Course. Retrieved March 10, 2017. Total sales area covers more than . In 2017, there were 85 "Senukai" and "Statybu duona" stores and one online store operating in Lithuania. Every month "Senukai" stores attracts an estimated 1,000,000 shoppers in Lithuania.Apie mus . Official website. Retrieved January 14, 2017.

In 2017, "Senukai" and "Statybu duona" shops operated in Vilnius (5), Kaunas (7), Klaipėda (2), Šiauliai (2), Panevėžys (2), Alytus (2), Marijampolė (2), Tauragė (2), Telšiai (2), Utena (1), Kybartai (2), Joniškis (2), Lazdijai (2), Raseiniai (2), Jonava (2), Gargždai (1), Palanga (1), Kaišiadorys (1), Kazlų Rūda (1), Radviliškis (2), Pasvalys (2), Elektrėnai (1), Šeduva (1), Kuršėnai (1), Pakruojis (1), Naujoji Akmenė (1), Varėna (2), Prienai (3), Plungė (2), Šakiai (2), Anykščiai (2), Skuodas (2), Trakai (1), Ukmergė (2), Šalčininkai (3), Nemenčinė (1), Ignalina (3), Kretinga (1), Mažeikiai (2), Kupiškis (1), Zarasai (1), Šilutė (2), Rietavas (1), Kelmė (2), Šilalė (2), Kalvarijos (1), Rokiškyje (1), Jurbarke (2), Širvintos (1), Kėdainiuose (2), Vilkaviškyje (2), Druskininkai (1), Biržai (1) and Pagėgiai (1).Prekybos tinklas . Official website. Retrieved January 14, 2017.

Kesko Senukai operates 8 "KSenukai" stores in Latvia and 8 "K-Rauta" stores in Estonia. In 2016, Kesko Senukai opened its first new concept store "KSenukai" in Riga (Latvia).EUR 3.3 million spent on K-rauta stores' transformation into K Senukai. The Baltic Course. Retrieved March 10, 2017.

Kesko Senukai operates the largest network of household building and repairing shops "OMA" in Belarus. In 2015, there were 14 "OMA" stores in Belarus,12 of them were brand shops and 2 operated as franchisees.Торговые центры ОМА. Official company OMA website. Retrieved January 22, 2017.“Senukai” stiprina lyderystę Baltijos šalyse . ELTA, Lietuvos rytas. Retrieved January 22, 2017 In 2017, "OMA" stores number grew up to 27 in Belarus. "OMA" operates stores in the biggest cities of Belarus.UAB „Senukų prekybos centras” presentation. Official website. Retrieved January 22, 2017.

Online trade

In 2009, Kesko Senukai opened its first online store and in 2015 it was renewed. In 2016, management of online store was delegated to JSC "Kesko Senukai Digital", and new online stores were opened in Latvia and Estonia.UAB „Senukų prekybos centras” presentation. Official website. Retrieved January 22, 2017.

Wholesale trade

Kesko Senukai offers more than 42,000 DYI, building repair, interior design, electronics, gardening, and leisure goods for wholesale traders. In collaboration with 25,000 regular wholesale buyers in Lithuania and abroad, Kesko Senukai is importing and exporting goods to Europe and CIS countries on regular basis.UAB „Senukų prekybos centras” presentation. Official website. Retrieved January 22, 2017.

On-demand trade

Customers are able to order from catalogs in Kesko Senukai on-demand trade facilities. Kesko Senukai works with more than 300 suppliers who offer more than 230,000 items for sale. In the largest Vilnius, Kaunas and Klaipeda stores, customers are able to order services by interior designers and artisans, as well as curtain tailoring services, transportation of goods and other services.UAB „Senukų prekybos centras” presentation. Official website. Retrieved January 22, 2017.

Shop in the shop

Kesko Senukai created their specific trade concept called "Shop in the shop". These are specialized stores which one can find in a specific "Senukai" shop's sections, and offers specific items and services:Apie mus . Official website. Retrieved January 14, 2017. "Namu technikos centras" (abbr. NTC) – a specialized home appliances and electronic goods trade centre. In the end of 2013, five biggest NTC centres had been upgraded and their products range was significantly expanded. "Sodo centras" – a specialized garden, vegetable garden and home environment products centre. "Svajonių šalis" – a specialized children's toys and games centre. "Namų stilius" – a specialized floor and wall finishes, plumbing, lighting products and their accessories centre. "Statybų duona" – specialized building materials stores for small wholesale and private customers in construction.

Products

Kesko Senukai stores offer more than 155,000 products from over 400 worldwide known brands.Apie mus . Official website. Retrieved January 14, 2017.