The 2017–18 Stoke City season was the club's tenth season in the Premier League and the 62nd in the top tier of English football.
There were major changes to the Stoke squad in the summer of 2017 with the departures of Marko Arnautović, Phil Bardsley, Joselu, Jonathan Walters, Philipp Wollscheid and Glenn Whelan whilst Giannelli Imbula, Bojan Krkić and Marc Muniesa left on season-long loans. Coming into the team were Eric Maxim Choupo-Moting, Darren Fletcher, Bruno Martins Indi, Josh Tymon and Kevin Wimmer with Jesé and Kurt Zouma joining on loan.
Stoke initially made a good start to the season with a 1–0 win against Arsenal and a 2–2 draw with Manchester United. However their defensive problems returned as heavy defeats against Chelsea (4–0), Manchester City (7–2), Liverpool (3–0), Tottenham Hotspur (5–1) and West Ham United (3–0) saw supporters turn against Mark Hughes. After an embarrassing FA Cup exit at League Two Coventry City in January, Hughes had his contract terminated by the club, and he was replaced by the former Aston Villa and Norwich City manager Paul Lambert. Lambert managed to improve the leaky defence but it left Stoke anemic as an attacking side meaning they were unable to see out victories and escape the relegation zone, Stoke finishing in 19th position three points from safety, ending their ten-year spell in the Premier League.
Pre-season On 16 May 2017 Stoke announced that mobile game, Top Eleven, will be the club's sleeve sponsor. Stoke announced pre-season friendly's against Swiss sides Neuchâtel Xamax and BSC Young Boys in the Uhrencup, Championship sides Bolton Wanderers and Sheffield United, League Two Crewe Alexandra, Bundesliga side RB Leipzig and Ligue 1 side AS Monaco.
Stoke announced their retained list on 26 May 2017, departing the club were goalkeepers Shay Given and Daniel Bachmann whilst U23 players, Liam Edwards, Harry Isted, Joel Taylor and George Waring also left the club. Stoke's first signing of the 2017–18 season was Scottish veteran Darren Fletcher on a free from West Bromwich Albion. The Stoke squad returned to training on 5 July 2017 and on the same day Stoke completed the signing of young left-back Josh Tymon from Hull City. On 7 July 2017 Jonathan Walters joined Burnley for £3 million after spending seven years with the Potters. The squad then departed for their Swiss training camp near Biel/Bienne on 9 July 2017. Prior to the first match of pre-season Belgian U23 duo Julien Ngoy and Thibaud Verlinden were promoted to the first team.
However they also suffered a blow with the news that Marko Arnautović had submitted a transfer request. Stoke began their pre-season with a 1–0 win against Swiss Challenge League side Neuchâtel Xamax with Igor Djuric scoring a late own goal. BSC Young Boys were Stoke's final opponents in the Uhrencup on 12 July 2017. The Swiss side scored twice either side of half-time through Guillaume Hoarau and Yoric Ravet. Stoke hit back with goals from Charlie Adam and Marc Muniesa and the match ended in a 2–2 draw. The winner was determined by a penalty shoot-out with Stoke winning 4–3 after 16 spot kicks. Stoke's last match in Switzerland was a 4–2 defeat against AS Monaco. On 20 July 2017 long serving Glenn Whelan joined Aston Villa after nine years with the Potters. Defender Kurt Zouma arrived on a season-long loan from Chelsea.
Stoke sold Arnautović to West Ham United for a club record fee of £20 million before they beat Amiens SC 1–0 at the Stade de la Licorne, Diouf scoring the only goal. On 25 July 2017 Phil Bardsley joined Burnley and Stoke lost 2–1 at Championship side Sheffield United. City then beat Bolton Wanderers 2–1 on 29 July with Joselu scoring twice. Stoke played German side FC St. Pauli on 1 August 2017 to mark the start of a strategic partnership between the two clubs. St. Pauli won 4–2 with Joselu scoring a second consecutive brace. Stoke ended a busy pre-season programme with a match against RB Leipzig at the Red Bull Arena. Despite falling behind early on to an Emil Forsberg penalty, City won the match 2–1 with a header from Diouf and an own goal from Marvin Compper.
MatchDateOpponentVenueResultScorersReport110 July 2017Neuchâtel XamaxA1–0Djuric 87' (o.g.)Report212 July 2017BSC Young BoysA2–2 (4–3 pens)Adam 52', (pen), Muniesa 57'Report315 July 2017AS MonacoA2–4Berahino 10', Diouf 47'Report422 July 2017Amiens SCA1–0Diouf 45'Report525 July 2017Sheffield UnitedA1–2Shaqiri 35'Report629 July 2017Bolton WanderersA2–1Joselu (2) 77', 88'Report71 August 2017FC St. PauliA2–4Joselu (2) 41', 67'Report85 August 2017RB LeipzigA2–1Diouf 44', Compper 78' (o.g.)Report
Premier League
The 2017–18 season fixtures were announced on 14 June with Stoke beginning the campaign away at Everton.
August For the season opener at Goodison Park, Mark Hughes decided to play a 5–2–3 formation, giving debuts to new arrivals Darren Fletcher and Kurt Zouma. In what was evenly contested match, the Toffees were able to claim a 1–0 win thanks to a Wayne Rooney header in first half stoppage time. Stoke's best chance came in the final minute of the match when Jordan Pickford produced a fine save to deny a long range strike from Xherdan Shaqiri.
Stoke's first home match of the season was against old adversaries Arsenal. The capacity of the bet365 Stadium was now at just over 30,000 following the filling in of the south-east corner. A new record crowd of 29,459 witnessed the Potters win 1–0 with new loan signing Jesé scoring just after half time. Arsenal had 77% ball possession but were unable to force an equalizer although Alexandre Lacazette did have a goal ruled out for a tight offside.
Stoke ended August with the short trip to the Hawthorns to take on Tony Pulis' West Bromwich Albion. In a match of few chances the Baggies took the lead through Jay Rodriguez in the 61st minute. A defensive mix up between Ben Foster and Ahmed Hegazi allowed Peter Crouch to head into an empty net to earn Stoke a 1–1 draw.
September Hughes gave a debut to his new £18 million defender, Kevin Wimmer for the visit of Manchester United who arrived in the Potteries having won all their first three matches without conceding. Stoke put in a strong performance and took the lead on 43 minutes through Eric Maxim Choupo-Moting. That lead was short lived however as a header from Paul Pogba was deflected in by Marcus Rashford. The Red Devils then went in front through Romelu Lukaku on 57 minutes. Jesé forced David de Gea into a fine save and from the resulting corner Choupo-Moting scored his second goal and the match ended in a 2–2 draw.
Stoke then made the long trip to St James' Park to play against newly promoted Newcastle United. Stoke put in a disappointing performance and lost 2–1 with Christian Atsu and Jamaal Lascelles finding the net either side of a Xherdan Shaqiri strike. The result could have been worse had former striker, Joselu not squandered several good chances.
After a disappointing exit in the League Cup, Stoke faced the champions, Chelsea without defenders, Cameron, Shawcross, Wimmer and Zouma. Chelsea took full advantage of Stoke's defensive injuries and won 4–0 with Álvaro Morata hitting a hat-trick.
The Potters ended September with a home match against Mauricio Pellegrino's Southampton. Stoke took the lead on 40 minutes with Mame Biram Diouf heading in a Shaqiri corner, and they had the chance to double their lead after Saido Berahino was brought down in the penalty area by Virgil van Dijk. Berahino, still without a Stoke goal, took the penalty but it was poor and easily saved by Fraser Forster. The Saints drew level on 75 minutes through an acrobatic strike from Japanese defender Maya Yoshida, but Stoke claimed victory with Crouch tapping in from close range.
October Following the international break Stoke faced a daunting trip to title favorites Manchester City and Mark Hughes decided to give a debut to academy graduate Tom Edwards. Stoke made a terrible start to the match and were three down after half an hour with goals from Gabriel Jesus, Raheem Sterling and David Silva. Stoke briefly made a comeback with a goal from Diouf and an own goal from Kyle Walker but Stoke had no answer to Man City's fast attacking play and goals from Jesus, Fernandinho, Leroy Sané and Bernardo Silva condemned Stoke to their second heaviest Premier League defeat.
Stoke then lost again the following week at home to Eddie Howe's Bournemouth which increased supporter unrest towards Mark Hughes. The Cherries scored two quick fire goals in the first half through Andrew Surman and a penalty from Junior Stanislas, Diouf scored his third goal in as many matches but it ended 2–1. Despite the defeat the Stoke board insisted that they still back Hughes.
After conceding 20 goals the first nine matches Hughes decided to employ a defensive approach away at in-form Watford. The change in approach paid off as Stoke ground out a 1–0 win thanks to a volley from Darren Fletcher. There were a number of confrontations during the match with Hornets captain Troy Deeney later being charged with violent conduct. The FA also charged both Watford and Stoke for failing to control their players.
November City's first match of November was against Claude Puel's Leicester City at home. The Foxes were the brighter side in the first half and took the lead through Vicente Iborra. Shaqiri equalized for Stoke before half time but Riyad Mahrez put Leicester back in front after 60 minutes. Peter Crouch came off the bench and headed past Kasper Schmeichel to earn Stoke a 2–2 draw.
Stoke then made the long trip south for their first match at the Falmer Stadium, to play against Brighton & Hove Albion in what was the first top flight meeting between the clubs since 1983. Choupo-Moting scored after 28 minutes after being put through by Shaqiri. Pascal Groß leveled for Brighton just before half time but Stoke responded instantly with a header from Kurt Zouma. However Stoke again failed to hold on to their lead and José Izquierdo earned Chris Hughton's side a point.
Stoke played bottom of the table Crystal Palace on 25 November and were beaten 2–1. Shaqiri had given Stoke the lead with a fine individual goal but Palace scored through Ruben Loftus-Cheek and Mamadou Sakho.
The Potters ended a poor November with a 3–0 home defeat against Liverpool with goals from Sadio Mané and two from Mohamed Salah.
December Stoke began the Christmas period with a narrow victory over relegation rivals Swansea City. Wilfried Bony gave the Swans an early lead before two quick goal from Shaqiri and Diouf set Stoke up for a 2–1 win. After the match it was revealed that Jese left the bench before the end of the match and was subsequently fined by Hughes.
City then had a rare trip to Wembley, the temporary home of Tottenham Hotspur. Stoke put in an embarrassing performance, losing 5–1. This prompted a furious reaction from the Stoke supporters who chanted against the manager. This continued back at Stoke train station where angry supporters confronted Hughes and the players.
Stoke fell to another defeat this time going down 1–0 away at in-form Burnley at Turf Moor, Ashley Barnes scoring the only goal in the 88th minute.
The next home match against David Moyes' West Ham United was delayed by an hour after a power cut effected the bet365 Stadium and surrounding area. West Ham took the lead in controversial circumstances as Mark Noble scored from the spot after Manuel Lanzini went down in the area under minimal contact from Pieters and was later charged with diving by the FA. Stoke failed to get back into the match and further goals from Diafra Sakho and ex-Stoke player Marko Arnautovic lead to more fan unrest towards Hughes.