WeGotYou is a 2015 antidrug media campaign funded by Partnership for Drug-Free Kids. It is unusual for being communicated primarily by emoji on billboards and other public media, in an attempt to get the attention of teens and tweens. American ad agency Hill Holliday created the campaign.
Awards The campaign won two Clio Awards in 2016: gold in the health and wellness category for the integrated campaign, and bronze for the digital/mobile creation in the same category.Clios winner: gold (2016) Entrant Company Hill Holliday, Boston Medium Integrated Campaign Category Integrated Campaign Entry Type Health & Wellness: LifestyleClios winner: bronze (2016) Entrant Company Hill Holliday, Boston Medium Digital/Mobile Category Other Entry Type Health & Wellness: Lifestyle
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