Scott Neslin is an American economist. he was the Albert Wesley Frey Professor at Tuck School of Business, Dartmouth College.
Neslin received a PhD from the MIT Sloan School of Management in 1978.
Neslin is an Associate Editor for the Journal of Marketing. He sits on the editorial boards of the Journal of Marketing Research, Marketing Letters, Journal of Interactive Marketing, and the Journal of the Academy of Marketing Science.
Books Sales Promotion: Concepts, Methods, and Strategies with Robert C. BlattbergGilles Laurent, Review of Sales Promotion, Recherche et Applications en Marketing, Database Marketing: Analyzing and Managing Customers with Robert C. Blattberg and Byung-Do Kim
References