Are You Watching This?! (RUWT?!) is an Austin, Texas-based Sports Excitement Analytics company that uses algorithms to identify sporting events that viewers would find exciting or compelling. It was founded by Mark Phillip.
Overview RUWT?! was founded in 2006, launched publicly in 2007.
The service uses algorithms to analyze live game data and determine if games are exciting.
Despite having a consumer-facing website, the company focuses on licensing excitement data via its API to larger companies.
A patent for a Rating system for identifying exciting sporting events and notifying users was filed by RUWT?! in 2007 and was granted on August 23, 2016. The patent expires on July 17, 2033.
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