The Fox Sports Media Group is the sports programming division of Fox Corporation that is responsible for sports broadcasts carried by the Fox Broadcasting Company, as well as operating television networks Fox Sports 1 (FS1) and Fox Sports 2 (FS2) and Fox Sports Radio. In addition, the company is responsible for the streaming services Fox One and Tubi's sports programming, and it owns 61% of the Big Ten Network with the Big Ten Conference.
The division was formed on August 12, 1994, with Fox getting awarded broadcast rights to National Football League (NFL) games. In subsequent years, Fox has televised the National Hockey League (NHL) (1994–1999), Major League Baseball (MLB) (1996–present), NASCAR (2001–present), the Bowl Championship Series (BCS) (2007–2010), Major League Soccer (MLS) (2003–2011, 2015–present), the U.S. Open golf tournament (2015–2019), the National Hot Rod Association (NHRA) (2016–present), WWE programming (2019–2024), the XFL (2020–2023), the United States Football League (USFL) (2022–2023), the United Football League (UFL) (2024–present) and the World Baseball Classic (WBC) (2023–present).
On December 14, 2017, the Walt Disney Company announced plans to acquire then-parent company 21st Century Fox for $52.4 billion, which included key assets such as 20th Century Fox, the regional Fox Sports Networks (which were later sold by Disney to Sinclair Broadcast Group and Allen Media Group), FX Networks and Fox Sports International (which shut down on March 11, 2024). Under the terms of the proposed acquisition, Fox Sports 1, Fox Sports 2, and other assets were spun off into the division's current parent company, which is independently owned by Fox Corporation.
History Establishment When the Fox Broadcasting Company launched on October 9, 1986, the network's management, having seen how sports programming (in particular, soccer events) played a critical role in the growth of the British satellite service BSkyB, determined that sports would be the type of programming that would ascend Fox to a major network status the quickest; as a result, Fox tried to attract a professional football package to the network. In 1987, after ABC initially hedged on renewing its contract with the National Football League (NFL) for the television rights to Monday Night Football, Fox made an offer for the package at the same price that ABC had been paying at the time – about $13 million per game. However, partly due to the fact that Fox had yet to establish itself as a major network, the NFL decided to resume negotiations with ABC, with the two parties eventually agreeing to a new contract, keeping what was the crown jewel of the league's television broadcasts on that network (where it remained until 2006, when MNF moved to sister network ESPN as part of a contract that also saw NBC gain the Sunday Night Football package).
Six years later, the league's television contracts for the National Football Conference (NFC) package, American Football Conference (AFC) package, as well as the Sunday night and Monday night packages were up for renewal. Fox placed an aggressive bid for $1.58 billion to obtain the broadcast rights to the NFC package, which for decades had been held by CBS. On December 17, 1993, the NFL selected Fox's bid and signed a four-year contract with Fox to award it the rights to televise regular season and playoff (as well as select preseason) games from the NFC, beginning with the 1994 season; the initial contract also included the exclusive U.S. television rights to broadcast Super Bowl XXXI in 1997. The deal stripped CBS of football telecasts for the first time since 1955.
Fox lured commentators Pat Summerall, John Madden, Dick Stockton, Matt Millen, James Brown and Terry Bradshaw, as well as many behind-the-scenes management and production personnel from CBS Sports to staff the network's NFL coverage. The network's studio coverage originated from the Fox Television Center in Hollywood, California, later moving to the Fox Network Center (located on the 20th Century Fox backlot in Century City) by 1998.
In order to bolster viewership for the NFL telecasts, News Corporation, parent company of Fox at the time, decided to strike affiliation deals with broadcasting companies that owned stations affiliated with ABC, NBC and CBS in order to raise the profile of Fox's affiliate body, which at the time mainly consisted of UHF stations that (with some exceptions) had little to no prior history as a major network affiliate, had weaker signals and largely did not carry as much value with advertisers as the Big Three's affiliates. During the late spring and summer of 1994, Fox reached separate agreements with New World Communications (a media company controlled by investor Ronald Perelman, which Fox's station group Fox Television Stations would purchase in July 1996) and SF Broadcasting (a joint venture between Fox and Savoy Pictures that purchased four stations from Burnham Broadcasting through separate deals in July and August 1994) to switch a total of sixteen stations to Fox between September 1994 and September 1996 as affiliation contracts with those stations' existing network partners expired. The NFL television rights and affiliation deals firmly established Fox as the nation's fourth major network. The network's relationship with the NFL would expand in 1997, when it began airing games and acquired partial ownership of NFL Europe (although the partial ownership ended in 2000), an agreement which ended in 2006 when all games were moved to NFL Network; the by-then renamed NFL Europa closed down the next year.
With a sports division now established, Fox decided to seek broadcast rights agreements with other major sports leagues. On September 9, 1994, Fox was awarded the broadcast television rights to the National Hockey League (NHL) in a $155 million bid (amounting to $31 million annually); as a result, it became the first broadcast network to be awarded a national television contract to carry NHL games, which longtime NHL Commissioner John Ziegler had long thought to be unattainable (NHL games had not aired regularly on a national broadcast network – outside of select championship and All-Star games, and time buy basis airings of ESPN telecasts on ABC from 1992 to 1994 – since NBC's telecast of the 1975 Stanley Cup Finals, as networks were not willing to commit to broadcasting a large number of games due to low viewership). Again, Fox outbid CBS, which wanted to secure the rights as a result of losing the NFL to Fox, for the NHL package. Fox lost the NHL rights to ABC Sports and ESPN in 1999.
MLB, NASCAR and BCS acquisitions On November 7, 1995, Fox was awarded partial broadcast rights to Major League Baseball (MLB) games, in a shared deal with NBC (which had carried the league's telecasts since 1947). Through the deal, which Fox paid a fraction of the amount ($115 million) that CBS paid to obtain the rights effective with the 1990 season, Fox would broadcast approximately 16 regular season Saturday afternoon games per season (unlike the previous Baseball Network deal between NBC and ABC) and offered different game broadcasts shown on a regionalized basis (usually up to three per week). As part of a six-year renewal of this deal – valued at $2.5 billion – in September 2000, Fox Sports became the exclusive over-the-air broadcaster of Major League Baseball, giving it the exclusive rights to the World Series beginning with the 2000 edition, as well as rights to the All-Star Game, select Division Series games and exclusive coverage of the League Championship Series. Under a clause in the contract (which has not been exercised as there has not been a labor dispute during the term of rights while Fox Sports has held the contract), if some of the scheduled games were cancelled by a strike or lockout, Fox would still pay Major League Baseball for a full slate of annual games, while the league in turn had to compensate Fox with additional telecasts.
In 1998, Fox obtained the broadcast rights to the Cotton Bowl Classic college football game. In 2007, Fox began airing most of the games of the Bowl Championship Series, including the BCS National Championship Game, in a deal worth close to $20 million per game. Due to a separate arrangement between ABC and the Pasadena Tournament of Roses Association, events in the series that were held at the Rose Bowl stadium – such as the Rose Bowl Game and the 2010 BCS Championship – were excluded from the contract.
On November 11, 1999, Fox and sister cable channel FX were awarded rights to the NASCAR Winston Cup Series and Busch Series as part of NASCAR's first centralized television rights deal, beginning in the 2001 season. The contract covered the first half of the season, with the second half of the season being aired by NBC and TNT. Rights to the Daytona 500 and Pepsi 400 alternated annually, with Fox airing the 500 in odd-numbered years, and the 400 in even-numbered years. Fox's first telecast was the 2001 Daytona 500—an event that would be marred by a final-lap crash that resulted in the death of Dale Earnhardt. Later that year, Fox acquired the motorsports cable network Speedvision, and rebranded it in February 2002 as Speed Channel. Fox intended to use the network as an outlet for ancillary NASCAR content. In September 2002, Speed Channel bought out ESPN's contract to televise the NASCAR Craftsman Truck Series.
Fox lost the broadcasting rights to the Bowl Championship Series to ESPN beginning in 2010. In response, Fox introduced a Saturday "game of the week" on FX in 2011, featuring games from the Pac-12, the Big 12 and Conference USA (the rights to which were later assumed by Fox and Fox Sports 1); Fox also signed deals to carry two new championship games created through conference realignments that occurred in 2010 and 2011: the Big Ten Conference Championship through 2016 (as part of Fox Sports' involvement with the Big Ten Network), and the Pac-12 Championship through 2017 on an alternating basis with ESPN. With the replacement of the BCS with the College Football Playoff, Fox lost the broadcasting rights to the 2015 Cotton Bowl Classic onwards again to ESPN.
Present day In May 2010, Fox aired the final of the UEFA Champions League, marking the network's first ever soccer broadcast.
In August 2011, Fox Sports announced it had reached a seven-year broadcast agreement with the Ultimate Fighting Championship (UFC), ending the mixed martial arts promotion's relationship with Spike. The deal included the rights to broadcast four live events in prime time or late night annually, as well as other UFC programming that would air on various Fox properties, including the Fox network (which aired its first UFC match in November 2011, the first time that the UFC aired an event on broadcast television), FX and Fuel TV. The contract expired in 2019, with the UFC moving its broadcast rights to ESPN.
On October 22, 2011, FIFA announced that Fox Sports had acquired rights to air its tournaments beginning in 2015, including the 2015 and 2019 FIFA Women's World Cup, and the 2018 and 2022 FIFA World Cup. In February 2015, Fox's contract was extended to 2026 (which was ultimately awarded to a joint North American bid led by the United States), in what was reported to be compensation for the rescheduling of the 2022 tournament to late-November/mid-December (which will compete with the regular seasons of the NFL).
On August 6, 2013, Fox Sports announced a 12-year deal to broadcast the championships of the United States Golf Association (USGA), including the U.S. Open, beginning in 2015. In 2016, Fox began to air NHRA drag racing events—primarily on Fox Sports 1 and 2, and with selected flagship events airing on Fox proper. On May 12, 2014, Fox Sports announced a 7-year deal to broadcast Major League Soccer (MLS). The deal included the rights to air the MLS Cup on Fox in even numbered years.