Narifuri

narifuri is a Japanese fashion brand based in Tokyo. Its main concept is "fashion + bicycle," and the product lineup includes a variety of clothes from casual wear and cycling jerseys to formal suits, as well as accessories such as bags, wallets, and belts.

The name narifuri is taken directly from the Japanese term narifuri (Kanji: "形振り"), an expression related to showing how one dresses and/or behaves. In keeping with the bicycle motif in the brand's design, narifuri's logo is a black knock-out of a bicycle pedal.

Summary narifuri (stylized with a lowercase "n") was founded by Kazumasa Kobayashi in 2007 with the concept of "fashion + bicycle" in mind. Its clothing is designed to be comfortable to wear while cycling, although the biking-compatible functionality of the products has not been excessively promoted so as to attract non-cycling consumers. This dual appeal is reflected by the fact that nearly half of narifuri's suit buyers are not bike riders. narifuri's products include casual wear, cycling jerseys, and formal suits as well as accessories like bags, wallets, and belts. Some of the brand's main items are jackets, pants, and bags.

narifuri's products are sold in bike shops, fashion stores, and department stores. Sometimes exhibitions are open for the public as event-style shows. One example is the invitation of interior stylist Mitsuko Kuroda for an exhibition at Daikanyama T-Site (Tokyo). narifuri regularly collaborates with brands in a variety of other industries.

Establishment and ownership history Founder Kazumasa Kobayashi ran narifuri Inc. as CEO from its establishment in 2007 until Hit Union Inc. acquired all of the stock on August 1, 2016, making narifuri a wholly owned subsidiary. Kazumasa left the company at the end of July 2016 and Keiji Tanabe took over the position as the new CEO of narifuri.「フレッドペリー展開のヒットユニオン、自転車アパレル「ナリフリ」を完全子会社化」fashionsnap.com (2016/8/1)

Attributes

Attributes as a brand narifuri rarely makes big changes to its standard design, instead introducing their regular assortments in each category by updating the functions and design every season. Some of its products have remained almost the same since the brand was established.

The fabric used in many of the products was originally developed to add bicycle-related functionality such as quick-drying, stretch, breathability, and durability to the designs.「35歳以上に売れる!? 自転車アパレルnarifuriのスーツとはページ3 」日経トレンディネット (2011/11/10)

Attributes in products Aside from bike-friendly clothing, bags are one of narifuri's main products. Many of its bag designs include buckles that have the same pedal shape as the brand's icon.

Direct Management Stores narifuri EBISU - 2011, Flagship store, Ebisu, Tokyo in 2011.「『narifuri』初の直営店が8月10日、恵比寿にオープン。」eyescream.jp (2011/7/25) charifuri - 2012, Bikeshop, Ebisu, Tokyo.「11/1オープン！charifuri（東京・恵比寿）」cyclesports.jp (2012/10/10) narifuri NYC - 2015, retail store, New York, USA.「ナリフリがニューヨークに海外1号店」Fashionsnap.com (2015/4/15) narifuri tokyo - 2017, Flagship store and charifuri (bicycle shop) moves to Sendagaya, Tokyo.「「ナリフリ」が旗艦店を千駄ヶ谷交差点に移転オープン」Fashionsnap.com (2017/3/1) narifuri kyoto - 2018, retail store, Shijō Kawaramachi, Kyoto.

Limited retail stores ("pop-up stores") Pop-up stores, or limited retail stores, are often set up at department stores, bike shops, boutiques, and airports.「DESCENTE×narifuriポップアップショップがオープン」openers.jp (2014/05/01) 「12/25まで！松屋銀座にnarifuri Limitedshopがオープン」cyclesports.jp (2014/11/07)

Collaboration with other brands One of narifuri's specialities is regular collaborations with other brands in various industries to produce products. narifuri's collaborations have included:

Bridgestone Cycle (narifuri x Bridgestone Cycle) HELMZ series (2007〜) Fred Perry Polo shirt, Jacket (2009,"nari/furi x Fred Perry Polo" Hyperbeast (2009/4/10) 2010,"NARI/FURI X FRED PERRY - POLO SHIRTS" freshnessmag.com (2010/4/27) 「便利でシックなサイクリングウェア」All About メンズスタイル (2010/6/17) 2011,"NARI/FURI X FRED PERRY - POLO SHIRTS" freshnessmag.com (2011/7/1) 2012,「narifuri×FRED PERRY」naturalthing CENTRAL staff blog (2012/2/8) 2013,「narifuri × FRED PERRY ムラ染めポロシャツ」輪装 (2013/5/14) 2014,「ナリフリ × フレッドペリー：コラボ5周年記念、アルカンシエルポロシャツ」 cyclesports.jp (2014/5/3) 2015,「narifuri for FRED PERRY 15SSのご紹介」 bicycleclub.jp (2015/3/15) 2016「もはやお家芸! narifuri × FRED PERRYの息ぴったりコラボウエア。」 GO OUT (2016/9/9) 「ナリフリ for フレッドペリー初のセットアップスーツでサイクリングを着飾る」 Monomax Web (2016/03/03) ） Disney T-shirt, cycle jersey (2013,「【サイクルウェア】「narifuri sports Disney Collection」在庫ございます！」Y's Road portal site(2013/6/2) 2014「narifuriの、ディズニーコレクションサイクルジャージ第2弾！」RIDEWORKS lonlineshop (2013/07/20) ) Star Wars T-shirt, cycle jersey, bags (2014,「ナリフリ × スター・ウォーズ」Japanstarwars.com (2014/5/13) 2015) Bicycle (2015 HELMZ STAR WARS COLLECTION 「HELMZ STAR WARS COLLECTION」ブリヂストンサイクルHELMZ公式ページ内(2017/3/1閲覧) ) PEANUTS Cycle jersey (2016「ナリフリがピーナツと初コラボ、スヌーピー柄のサイクルジャージを発売」Fashionsnap.com (2016/4/2) ) DESCENTE Mizusawa down Down jacket (2014,「ナリフリ2014-15秋冬第二弾：デサント、ラベンハムとのコラボレーションアウター」 Cyclesports.jp(2014/9/4) 2015,「即完売必至！今年も「ナリフリ×水沢ダウン」のダウンジャケットが登場で*す。」pen Online (2015/9/29) 2016「ITEM INFO」DESCENTE BLANC (2016/11/21) ) LAVENHAM Quilting vest (2014, 2016) Coat（2015(2014/9/4) ) New Era Cap Company キャップ（2013) SPIEWAK Jacket (2015"Spiewak Turn their Outerwear into Cycling Gear for Japan's narifuri" highsnobiety (2015/2/3) ） Vest (2016「Military × Functionality : SPIEWAK × narifuri 2016ss Collection」 narifuri blog (2016/4/17) ) HUNTING WORLD Bag (2016「これは本物！と膝を打った、コラボバッグが販売中！【ハンティング・ワールド×ナリフリ】」MonoMax Web (2016/9/27) )

Narifuri

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