Afterburner Inc. is a Coral Gables, Florida-based leadership development and business consulting firm founded in 1996 by U.S. Air Force fighter pilot James D. "Murph" Murphy in Atlanta, Georgia. The company is currently led by CEO Christian "Boo" Boucousis, a former Royal Australian Air Force fighter pilot, one of only 400 trained over 40 years, builder and exiter of multiple multimillion-dollar companies, and author of The Afterburner Advantage (2025). Murphy remains the founder and an active partner, and is the author of multiple Afterburner publications, including Flawless Execution (HarperCollins, 2005) and Business Is Combat (Regan Books, 2000). Together, Murphy and Boucousis co-authored On Time On Target. Afterburner has trained more than two million leaders across more than 3,500 events worldwide and works with over 85% of Fortune 50 companies, including Google, Microsoft, Pfizer, and the NBA. The firm helps organizations close the execution gap using its proprietary Flawless LeadershipSM system, a complete leadership operating system built around three dimensions: Mindset, Method, and Moments, operationalized through the Flawless ExecutionSM Cycle (Plan-Brief-Execute-DebriefSM). Afterburner has been featured in The Wall Street Journal, Forbes, The New York Times, the Financial Times, and Businessweek, and has appeared on CNN, CNBC, Fox News, ABC, HLN, and Bloomberg News. The firm has ranked on the Inc. 500/5000 List of America's Fastest Growing Companies five times.
Products While Afterburner is known for keynote engagements and experiential events featuring military personnel, Afterburner aids and advises Global 2000 businesses specifically in the area of execution of strategic "can’t fail" missions.
Clients Afterburner has trained 2M+ leaders across 3,500+ events delivered worldwide, and continues to work with over 85% of Fortune 50 companies. Notable client outcomes include VMware achieving 12 consecutive quarters of 20% year-over-year growth and DSI surpassing its revenue goal by 22% following adoption of the Flawless LeadershipSM system.
Publications Flawless Execution, James D. Murphy, Harper Collins, 2005 Down Range, James D. Murphy & William M. Duke, John Wiley & Sons 2014 Courage to Execute, James D. Murphy, John Wiley & Sons 2014 The Debrief Imperative, James D. Murphy & William M. Duke Business is Combat, James D. Murphy, Regan Books, 2000 On Time On Target, James D. Murphy & Christian 'Boo' Boucousis The Afterburner Advantage, Christian 'Boo' Boucousis (2025)
References
External links Official website