Girlshop Inc. was the pioneering fashion e-commerce company behind girlshop.com, the first website for indie-designer, trend making style. Girlshop.com was launched in 1998 by graphic designer turned entrepreneur Laura Eisman (previously Creative Director of iVillage).E-Com Pioneer Girlshop To Close. The Fashion Informer. April 12, 2007. Retrieved September 6, 2016.
Background Eisman opened Girlshop in June 1998 with $10,000 of her own money.Gift Off. Entrepreneur, December 1, 1999. Retrieved September 9, 2016. A month later The New York Times issued the company's first write up. What followed was an influx of traffic to the site. To handle the sudden success, Eisman teamed up with her then boyfriend Todd Richter who designed a database system, solidifying Girlshop as an indie fashion retail staple in NYC.
At its peak, Girlshop Inc. was receiving more than half a million visitors per month and shipping ** orders per month, resulting in a 5 million dollar business. In 2005, Girlshop Inc. announced the opening of a physical store front in the Meatpacking District.Girlshop.com Opens Flagship Store in NYC Meatpacking District. Market Wired. March 23, 2005. Retrieved September 6, 2016.
Girlshop was featured in the romance novel A Match Made on Madison by Dee Davis.A Match Made on Madison. Davis, Dee. 2007.
Girlshop published a book, The Girlshop Guide to NYC Shopping, in collaboration with their fashion rival Shecky's.Zappia, Corrina. Shecky's vs. Girlshop, The Village Voice, March 3, 2006, Retrieved October 15, 2016.
Girlshop's founder, Laura Eisman, has been featured and quoted in The Wall Street Journal, Forbes, Entrepreneur, Bloomberg, Fox News, NY Daily News, USA Today, Advertising Age, Adweek, National Real Estate Investor, Gift Shop, and Fashion Incubator, among others.
Due to increased competition and big-scale fashion retailers entering the e-commerce space, Girlshop's storefront closed its physical and virtual doors in 2007.Fab Flash: Girlshop Goes Out of Business. Pop Sugar. April 23, 2007. Retrieved September 6, 2016.
References
External links NY Daily News - 50 New Yorkers to Watch in 2001 NY Post - Can Designer Laura Eisman Put Together A Great Look For Only $100? People - Online Twst.com - Laura Eisman