The Challenger Sale is the first non-fiction book by Matthew Dixon, Brent Adamson, and their colleagues at CEB Inc. The book was published on November 10, 2011 by Portfolio/Penguin. In the text, the book argues that relationship-building is no longer the best sales method. To sell complex, large-scale business-to-business solutions, customers are changing how they buy so sales people must change how they sell. The authors’ study found that sales reps fall into one of five profiles, and the challenger seller is the highest performer.
Reception This book has been an Amazon best-seller in the Sales and Selling category.
Translated Book Брент Адамсон, Метью Діксон. Суперпродавці. Як навчитися продавати / пер. Дмитро Кожедуб. — К.: Наш Формат, 2018. — 240 с. — .
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Book Publisher website Challenger — Change your point of view to change your potential Matthew Dixon. The Customer Understanding Lab Linkedin - Brent Adamson. linkedin.com The Challenger Sale: Taking Control of the Customer Conversation Interview with Brent Adamson on The Challenger Sale at Flow State Sales Interview with Matt Dixon on The Challenger Sale and commercial teaching at Flow State Sales Matt Dixon DCM Insights The Activator Advantage Book Activator and Dealcloud Activator and Celeste AI Harvard Business Review - What Today's Rainmakers Do Differently Bloomberg Law - Aspiring Rainmakers Should Become ‘Activators,’ New Study Shows Forbes - Is Every Person In Your Company A Salesperson? They Should Be