The Primetime Emmy Award for Outstanding Commercial is awarded to one advertisement each year.
In the following list, the first titles listed in gold are the winners; those not in gold are nominees, which are listed in alphabetical order. The years given are those in which the ceremonies took place:
Winners and nominations 1990s Year Title Brand Nominees 1997(49th) "Chimps" HBO BBDO, Ad Agency; Pytka, Production Company "Appliances" GM EV-1 Hal Riney & Partners, Ad Agency; Industrial Light & Magic, Production Company "Doctor"Levi's Foote, Cone & Belding, Ad Agency; Satellite, Production Company "Elevator Fantasy" Foote, Cone & Belding, Ad Agency; Propaganda Films, Production Company "Hello World" Nike Wieden+Kennedy, Ad Agency; Joint Films, Production Company 1998(50th) "Think Different" Apple Computer TBWA\Chiat\Day, Ad Agency "The Elopement" Pella Windows Young & Rubicam, Ad Agency; Coppos Films, Production Company "Freshman" AT&T Young & Rubicam, Ad Agency; Gartner, Production Company "Virtual Reality" American Express Ogilvy & Mather, Ad Agency; Propaganda Films, Production Company "Working Mother" Hallmark Leo Burnett Co., Ad Agency; Lieberman Productions, Production Company 1999(51st) "New Friend" snap.com NBC On-Air Promotions, Ad Agency; Gartner, Production Company "Dances with Dog" Miller Lite Fallon McElligott, Ad Agency; @radical.media, Production Company "Feet" FoxSports.com Cliff Freeman & Partners, Ad Agency; MJZ, Production Company "Synchronicity" Volkswagen Arnold Communications, Ad Agency; HSI Productions, Production Company "Tow Truck" Discover Brokerage Black Rocket, Ad Agency; Tool of North America, Production Company
2000s Year Title Brand Nominees 2000(52nd) "The Morning After" Nike Wieden+Kennedy, Ad Agency; Propaganda/Satellite, Production Company "Action Figures" FedEx BBDO New York, Ad Agency; Hungry Man Productions, Production Company "Cat Herders" Electronic Data Systems Fallon McElligott, Ad Agency; Hungry Man Productions, Production Company "Driving Range" Nike Wieden+Kennedy, Ad Agency; Propaganda/Satellite, Production Company "Whassup True" Budweiser DDB Chicago, Ad Agency; C&C Storm Films, Production Company 2001(53rd) "Photo Booth" PBS Fallon Minneapolis, Ad Agency; @radical.media, inc., Production Company "Aaooga" Mercedes-Benz USA Merkley Newman Harty, Ad Agency; MJZ, Production Company "Freestyle" Nike Wieden+Kennedy, Ad Agency; RSA USA, Production Company "Light" PBS Fallon Minneapolis, Ad Agency; @radical.media, inc., Production Company "Modern Ark" Mercedes-Benz USA Merkley Newman Harty, Ad Agency; HSI Productions/Gerard de Thame Films, Production Company 2002(54th) "Move" Nike Wieden+Kennedy, Ad Agency; RSA USA, Production Company "Amnesia" Computer Associates BrightStor Young & Rubicam, Ad Agency; @radical.media, inc., Production Company "Broadway Tribute" Visa BBDO New York, Ad Agency; @radical.media, inc., Production Company "First Words" Disney Leo Burnett Company, Ad Agency; Pytka Films, Production Company "Nail Gun" Fox Sports TBWA\Chiat\Day, Ad Agency; Harvest Productions, Production Company "Out of Towner" Anheuser-Busch DDB Chicago, Ad Agency; Hungry Man Productions, Production Company 2003(55th) "Fish" PBS Promo Fallon, Ad Agency; Independent Media, Production Company "Angry Chicken" Nike Footwear Wieden+Kennedy, Ad Agency; Partizan, Production Company "The Osbournes" Pepsi TwistBBDO New York, Ad Agency; Hungry Man Productions, Production Company "Sheens" Visa "Squares" Volkswagen Beetle Arnold Worldwide, Ad Agency; Anonymous Content, Production Company 2004(56th) "Outfit" Citibank Identity Theft Card Protection Fallon, Ad Agency; Thomas Thomas Films, Production Company "Born a Donkey" Budweiser Goodby, Silverstein & Partners, Ad Agency; Biscuit Filmworks, Production Company "Dominoes" Miller Young & Rubicam Chicago, Ad Agency; MJZ, Production Company "Door Music" Saturn Goodby, Silverstein & Partners, Ad Agency; Anonymous Content, Production Company "Interview" United Airlines Fallon, Ad Agency; ACME Filmworks, Production Company "Rubberband Man" Office Max DDB Chicago, Ad Agency; Anonymous Content, Production Company 2005(57th) "Surprise Dinner" Ameriquest Mortgage DDB Los Angeles, Ad Agency; MJZ, Production Company "Applause" Budweiser DDB Chicago, Ad Agency; PYTKA, Production Company "Drink Up" Aquafina BBDO New York, Ad Agency; Traktor/Partisan, Production Company "Glen" Starbucks Doubleshot Fallon New York, Ad Agency; Biscuit Filmworks, Production Company "The One Campaign" One.org @radical.media, inc., Production Company 2006(58th) "Required Reading" Hallmark Leo Burnett Chicago, Ad Agency; The Institute for the Development of Enhanced Perceptual Awareness, Production Company "Stick" FedEx BBDO New York, Ad Agency; Partizan, Production Company "Concert" Ameriquest Mortgage DDB Los Angeles, Ad Agency; MJZ, Production Company "Clydesdale American Dream" Budweiser DDB Chicago, Ad Agency; PYTKA, Production Company 2007(59th) "Animals" American Express Ogilvy & Mather, Ad Agency; Hungry Man, Production Company "Battle" Cingular BBDO New York, Ad Agency; Park Pictures, Production Company "Happiness Factory" Coca-Cola Wieden+Kennedy Amsterdam, Ad Agency; Psyop, Production Company "Jar" GEBBDO New York, Ad Agency; Partizan Entertainment, Production Company "Pinball" Pepsi "Singing Cowboy" Truth Arnold / Crispin Porter + Bogusky, Ad Agency; MJZ, Production Company "Snowball" Travelers Fallon, Ad Agency; MJZ, Production Company 2008(60th) "Swear Jar" Bud Light DDB Chicago, Ad Agency; Hungry Man, Production Company "Brother of the Bride" Hallmark Leo Burnett, Ad Agency; PYTKA, Production Company "Carrier Pigeons" FedEx BBDO New York, Ad Agency; MJZ, Production Company "Delivery" Travelers Fallon, Ad Agency; MJZ, Production Company "It's Mine" Coca-Cola Wieden+Kennedy, Ad Agency; MJZ, Production Company 2009(61st) "Heist" Coca-Cola Wieden+Kennedy, Ad Agency; Psyop, Production Company "Airport Lounge" American Express Platinum Card Ogilvy & Mather, Ad Agency; Hungry Man, Production Company "Alec in Hululand" Hulu Crispin Porter + Bogusky, Ad Agency "Bottled Courage" Nike Wieden+Kennedy, Ad Agency; @radical.media, Production Company "Circus" Budweiser DDB Chicago, Ad Agency; PYTKA, Production Company "Magazine Buyer" Bud Light DDB Chicago, Ad Agency; Tool of North America, Production Company "Tips" CareerBuilder MJZ, Production Company "Wedding" Sprint-Nextel Goodby, Silverstein & Partners, Agency Agency; O Positive, Production Company
2010s Year Title Brand Nominees 2010(62nd) "The Man Your Man Could Smell Like" Old Spice Body Wash Wieden+Kennedy, Ad Agency; Smuggler, Production Company "Anthem" Absolut TBWA\Chiat\Day LA, Ad Agency; MJZ, Production Company "Coke Finals" Coca-Cola Wieden+Kennedy, Ad Agency; Epoch/Rattling Stick, Production Company "Game" Snickers BBDO New York, Ad Agency; MJZ, Production Company "Green Car" Audi Venables Bell & Partners, Ad Agency; Hungry Man, Production Company "Human Chain" Nike Wieden+Kennedy, Ad Agency; Park Pictures, Production Company 2011(63rd) "Born of Fire" Chrysler 200 Wieden+Kennedy, Ad Agency; Serial Pictures, Production Company "Baby" McDonald's TBWA\Chiat\Day LA, Ad Agency; MJZ, Production Company "Baby Driver" Subaru Carmichael Lynch, Ad Agency; RSA Films, Production Company "Conan" American Express Ogilvy & Mather New York, Ad Agency; Hungry Man, Production Company "Polar Bear" Nissan LEAF TBWA\Chiat\Day LA, Ad Agency; Epoch Films, Production Company "Questions" Old Spice Body Wash Wieden+Kennedy, Ad Agency; MJZ, Production Company 2012(64th) "Best Job" Procter & Gamble Wieden+Kennedy, Ad Agency; Anonymous Content, Production Company "The Bark Side" Volkswagen Deutsch LA, Ad Agency; Caviar Films, Production Company "Color Changes Everything" Target Wieden+Kennedy New York, Ad Agency; Smuggler, Production Company "The Dog Strikes Back" Volkswagen Deutsch LA, Ad Agency; Park Pictures, Production Company "It's Halftime in America" Chrysler Wieden+Kennedy, Ad Agency; Chelsea Pictures, Production Company 2013(65th) "Inspired" Canon Grey, Ad Agency; Hungry Man, Production Company "The Chase" Grey Poupon Crispin Porter + Bogusky, Ad Agency; MJZ, Production Company "Jess Time" Google Chrome Wieden+Kennedy, Ad Agency; Google Creative Lab, Production Company "Jogger" Nike Wieden+Kennedy, Ad Agency; Park Pictures, Production Company 2014(66th) "Misunderstood" Apple TBWA\Media Arts Lab, Ad Agency; Park Pictures, Production Company "Childlike Imagination" General Electric BBDO, Ad Agency; MJZ, Production Company "Hero's Welcome" Budweiser Anomaly, Ad Agency; HSI Productions, Production Company "Possibilities" Nike Wieden+Kennedy, Ad Agency; MJZ, Production Company "Puppy Love" Budweiser Anomaly, Ad Agency; RSA, Production Company 2015(67th) "#LikeAGirl" Always Leo Burnett Worldwide, Ad Agency; Chelsea Pictures, Production Company "Brady Bunch" Snickers BBDO New York, Ad Agency; O Positive, Production Company "Dream On" Adobe Goodby, Silverstein & Partners, Ad Agency; eLevel Films/Goodby Silverstein & Partners, Production Company "Lost Dog" Budweiser Anomaly, Ad Agency; RSA Films, Production Company "Made in NY" Gatorade TBWA\Chiat\Day LA, Ad Agency; Smuggler, Production Company 2016(68th) "Love Has No Labels" Ad Council R/GA, Ad Agency; Persuade&Influence/Mindride, Production Company "Dear Peyton" Gatorade TBWA\Chiat\Day LA, Ad Agency; Smuggler, Production Company "Marilyn" Snickers BBDO New York, Ad Agency; O Positive, Production Company "Paper" Honda RPA, Ad Agency; Reset Content, Production Company "Year in Search 2015" Google 72andSunny, Ad Agency; Hecho en 72, Production Company 2017(69th) "Calling JohnMalkovich.com" Squarespace John X Hannes, Ad Agency; Smuggler, Production Company "Love Cam"Ad Council: Love Has No Labels R/GA, Ad Agency; Tool of North America, Production Company "We Are America" R/GA, Ad Agency; MJZ, Production Company "Why I March" Women's March on Washington McGarryBowen, Ad Agency; Hungry Man Productions, Production Company "Year in Search 2016" Google 72andSunny, Ad Agency; Hecho en 72, Production Company 2018(70th) "The Talk" P&G: My Black Is Beautiful BBDO New York, Ad Agency; The Corner Shop, Production Company "Alexa Loses Her Voice" Amazon Lucky Generals, Ad Agency; Hungry Man, Production Company "Earth: Shot on iPhone" iPhone TBWA\Media Arts Lab, Ad Agency "In Real Life" Monica Lewinsky: Anti-Bullying BBDO New York, Ad Agency; BBDO Studios, Production Company "It's a Tide Ad" Tide Saatchi & Saatchi NY, Ad Agency; Rattling Stick, Production Company 2019(71st) "Dream Crazy" Nike Wieden+Kennedy, Ad Agency; Park Pictures, Production Company "Behind the Mac: Make Something Wonderful" MacBook TBWA\Media Arts Lab, Ad Agency "A Great Day in Hollywood" Netflix Kamp Grizzly, Ad Agency; Pretty Bird, Production Company "Point of View" Sandy Hook Promise BBDO New York, Ad Agency; MJZ, Production Company "Shot on iPhone XS: Don't Mess with Mother" iPhone TBWA\Media Arts Lab, Ad Agency; Camp4 Collective, Production Company
2020s