Ed Pryor (born September 7, 1989) is an American music video director and record producer.
Early life At an early age he experimented with a growing interest in music production and film - influenced by his father, whom had worked as a DJ. Raised in Winchester, Tennessee, a small town in southern middle Tennessee. Pryor graduation from Franklin County High School before attending and graduating from Middle Tennessee State University later moving to Nashville, Tennessee, to pursue a career in the music industry.
Career
Director The award-nominated director has developed a client list that includes Snoop Dogg, Luke Bryan, Kevin Gates, and Mickey Guyton. He was nominated for Group/Duo Video of the Year at the 2023 CMT Awards for "That's How Love Is Made" by The War and Treaty and Music Video of the Year at the 2021 CMA, CMT, and ACM awards for co-directing "Gone (Dierks Bentley song) with Wes Edwards. His work has been featured on television programs such as The Late Show with Stephen Colbert, Today (American TV program), The Kelly Clarkson Show, and publications such as Billboard (magazine), People (magazine), Rolling Stone.
In 2021, Pryor founded Daydark, a multimedia production company based in Nashville, Tennessee, through which he has executive produced music videos and content for artists including Tyler Hubbard, Vince Gill and 49 Winchester.
He also served as creative director with Taillight Pictures, helping launch CRWNZ, a Swisher Sweets brand — filming commercial advertisements and overseeing key photography, and leading the effort to bring on Conway the Machine as brand ambassador for the campaign.
Music production Pryor has produced songs featuring artists such as JellyRoll, Project Pat and Cherub (musical duo).
His production is featured on many albums spanning several genres — rap album's such as Lil Wyte and JellyRoll's (2013) No Filter, to Average Joes Entertainment's country compilation series (2014) Mud Digger 5. Many of these albums have appeared in the Billboard 200 and various other charts.
Pryor is also frequent collaborator with the country rap duo Redneck Souljers and has produced all four of their albums in entirety. 2015's Firewater, debuted at No. 8 on Billboard's Heatseeker's Chart, #19 on Billboard's Rap Albums Chart, #37 on Billboard's Independent Chart, and #42 on Billboard's Top Country Albums Chart.
Music Videos
Director YearArtistVideo2026Josh TatofiLooking For LoveAtlusSpare Key2025Starlito and Don Trip (Stepbrothers)Mitchell and NessBryan Martin (singer) and Colt Ford (feat. Yelawolf)ShadesTim GentMLB2024Cassadee Pope (feat. Daisha McBride)"I Died"2023Dierks Bentley"Same Ol' Me"Mickey Guyton"How You Love Someone"The War and Treaty"Dumb Luck"Cassadee Pope"People That I Love Leave"Cassadee Pope"Almost There"Brittney Spencer"Bigger Than The Song"Chase Matthew"The Way I Am"SHERIE (feat. D Smoke)"Candlelight"2022Justin Champagne (feat. Snoop Dogg)"If She Ain't Country" Remix"Mickey Guyton"I Still Pray"The War and Treaty"That's How Love Is Made""Blank Page"Chase Matthew"She's Loves Jesus""Everything He Couldn't""We Had It Good"C-Murder"Dear YoungBoy Never Going Broke"Mokita (feat. Charlotte Sands)"Crash"Caitlynn Curtis"Mood Swings"2021Colt Ford (feat. Kevin Gates and Jermaine Dupri)"Hood"Cassadee Pope (feat. Karen Fairchild of Little Big Town and Lindsay Ell)"What the Stars See"Cassadee Pope"Say It First"Montgomery Gentry"Alive and Well"Killah Calico (feat. Bryant Taylorr)"Said What I Said"Sam Grow"You Ain't Gone"Hubb Walls (Redneck Souljers)"Heathen"2020Dierks Bentley"Gone" (co-directed with Wes Edwards)Parmalee + Blanco Brown"Just the Way"FU Stan"Numb"Rittz"Politically Correct"2019Rittz"Twin Lakes"Colt Ford (feat. Mitchell Tenpenny)"Slow Ride"Colt Ford"We The People"Sam Grow"Drink About That"Colt Ford (starring Ben Higgins of The Bachelor (American TV series))"How to Lose a Woman"Montgomery Gentry"King of the World" (co-directed with Grant Claire)Big Smo"Boss 2.0"2018Muscadine Bloodline"Enemy"Muscadine Bloodline"Girl from Mississippi"Montgomery Gentry"Get Down South"Sister Hazel"You Won't See Me Again"Yonas (hip hop artist)"All Rise"2017Colt Ford (feat. Waterloo Revival)"Dynamite"Colt Ford (feat. Taylor Ray Holbrook)"Reload"Lizzie Sider"Silent Night"2 Live Bre"Lyft"Todd O'Neill"Love Again"Rioville"The Feel Good"Bingx (feat. Stevie Stone)"Back To You"2016Colt Ford"4 Lane Gone"Sister Hazel"That Kind of Beautiful" Redneck Souljers"Ain't Gonna Hurt You"Bingx"Day Away"2015Redneck Souljers"Firewater"Morgan Myles"Whiskey Dreaming"Outlaw"Backwoods Badass"2014Justin Forrest "City Life"Frayser Boy"I Don't Know"
Producer YearArtistVideo2026Luke Bryan"Fish Hunt Golf Drink""Country And She Knows It"49 Winchester"Pardon Me"Kassi Ashton"Bitches"Blake Proehl"She Got It"Dalton Davis"Blue"2024Dalton Dover"Bury Me In This Bar"
Television YearTV ShowEpisodeRole2022The Late Show with Stephen ColbertS7Brittney Spencer - "Sober and Skinny"Segment Director2021The Kelly Clarkson ShowS3 E0Parmalee - "Take My Name"Segment Director
Movies YearMovieRole2021Old HenryCredit Sequence Editor2021Howard's MillSecond Unit Director
Awards and nominations YearVideoArtistCategoryResult2024"Bigger Than The Song"Brittney SpencerCMT Music Awards Breakthrough Female Video of the Year2023"That's How Love Is Made"The War and TreatyCMT Music Awards Group/Duo Video of the Year2021"Just the Way"Parmalee + Blanco BrownCMT Music Awards Group/Duo Video of the Year"Gone"Dierks BentleyCMA Music Video of the YearCMT Music Video of the YearACM Music Video of the Year
References